Key responsibilities and achievements• Event managing high footfall Open Days, Applicant Days, VIP liaison at Graduation, GraduateShows and other community and business events, where maintaining and improving quality and attention todetail are key.• Contributing to the events strategy by introducing new initiatives such as improving Campus Tours at Open Days, including more student work at events in creative ways, introducing new interactive experiences at events and implementing data from feedback surveys to improve our proposition and conversion rates.• Liaising with suppliers and other teams including facilities, technical services, catering, recruitment and marketing to improve stakeholder relations and ensure events are delivered on budget.

Get Ahead is a marketing and business support agency which matches organisations with the right freelance experts to fulfil their business needs. I am the manager for the Surrey area with responsibility for business development, marketing, co-ordination of our freelance team, and delivering marketing, PR, and event work for clients.Key duties include• Implementing our central marketing plan at a local level including creating social media content and managing engagement, creating digital and print marketing and sales materials (e.g. brochures and info sheets), content writing for social media and email marketing.• Managing a team of over 20 freelancers, creating briefs for each project, liaising with them and the client, agreeing and managing budgets, and project managing each job.• Building and maintaining successful relationships with clients, our freelance team, and the local business network.• Developing business, through networking, presentations, expos and client meetings.• Delivering client work which has included marketing strategy and planning, social media management and content creation, and event management and support.• PR support for clients including writing press releases, securing media coverage on BBC local radio, local community and voluntary stations, local newspapers, podcasts, and with local social media influencers

As Digital Lead at this well-loved organisation I transformed several key areas:-• Developed, project managed, and maintained all aspects of our digital communications strategy including the website, ecommerce store, email marketing and Google Ad grant. The website won Website of the Year at the Garden Media Guild awards and campaign of the month for our creative and quirky GDPR re-engagementemail marketing campaign.• Championed and developed a digital events and marketing strategy to deliver online lectures during thepandemic and virtual garden visits. This included devising and refining a process to include ticket bookings,marketing, online event management and customer service. These initiatives raised over £250,000 and drove forward the development of our YouTube channel from less than 100 to over 10,000 subscribers.• Technical Event Manager and liaison for volunteer conferences, regional meetings, annual media launch atthe Royal Festival Hall and Annual Lecture at the Royal Geographical Society.• Managed external agency, consultant relationships and associated budgets, including web, CRM and PPCsuppliers.• Set up data reporting using Google Data Studio to ensure creative decisions for the website, social media,Google ads and email marketing were informed by analytics.• Increasing e-news subscribers from 20,000 to 50,000 in two years and growing and maintaining a 50% open rate and 25% CTR.• Project lead on introducing cashless payments into the organisation• Devising a long term digital strategy and digital content strategy for the organisation and communicating that to key stakeholders.

Working with a wide variety of clients including events specialists, professional services, charities, FMCG sector, health, wellness and beauty, on their marketing, events and content strategies and implementation. This included: -• Developing marketing processes, plans and strategies that converted to sales and retained business.• Creating blog content and branded marketing materials (digital and print) that had longevity and could be repurposed across all their marketing efforts, saving clients time and cost.• Creating engaging social media content across Facebook, Twitter, Instagram, and LinkedIn that increased follower numbers, visibility, and engagement.• Event management and support at client functions including expos, lectures, and fundraising events.

Key achievements:• Attracting 100 monthly membership sign ups in a year.• Organising, hosting, and presenting at over 100 weekly networking and training events for small businesses and ensuring the quality of the events.• Nurturing and sustaining relationships both on and offline with potential new members, existing members, stakeholders, guest speakers and influencers within the small business community.• Developing unrivalled local knowledge of businesses and connection opportunities• Developing and executing a digital marketing and cross channel social media strategy, that created an online community of over 4000 followers with high engagement and visibility levels.• Creating successful awards submissions which led to a bronze award for Social Media Use at the Surrey Digital Awards and a finalist at the Eagle Biz Awards.• Keynote speaker and panelist at local Natwest Women in Business events

This role included teaching and organising a variety of in-house events including large scale youth theatre productions, examinations and awards ceremonies, holiday clubs and private parties. I also developed the business by building collaborations with other local businesses including: -• Developing a range of activity sessions for pre-school children and their parent/carer held in Enchanted Wood Toys, Farnham. This increased footfall to the shop and drove sales on days that would usually be quiet for them.• Working with a local nightclub to hold a Halloween family disco, giving parents the nightclub experience while their children were entertained.• Creating unique partnerships including outdoor adventure sessions for a local author to showcase their character, Binky Bear, and running an outdoor craft workshop for families as part of Farnham in Bloom..

Training women who were returning to work or starting/developing a new business valuable online skills and how to have success with Facebook, Twitter, Linked In and other forms of social media. This enabled them to make the best of the vast opportunities that digital marketing provides