Media research, strategic planning and buying across all media channels. Digital audits using Google Analytics and social insights data to deliver the insights to create ROI digital strategies.Cross platform media partnerships,digital display, VOD, native content, social content management and promotion, influencer strategy ,email marketing, PPC, GDN and YouTube advertising.Competitor benchmarking across all channels.Data visualisation reporting of all analytics and KPI… Show more Media research, strategic planning and buying across all media channels. Digital audits using Google Analytics and social insights data to deliver the insights to create ROI digital strategies.Cross platform media partnerships,digital display, VOD, native content, social content management and promotion, influencer strategy ,email marketing, PPC, GDN and YouTube advertising.Competitor benchmarking across all channels.Data visualisation reporting of all analytics and KPI metrics.Client portfolio includes: Tourism NI, Visit Belfast,University of Galway,Queen's University, DP World Tour Tour, Icon and Boxxe, Show less

• Media Director across a wide portfolio of all Ireland accounts including its4women.ie, online insurance brand. Campaign planning and buying with focus on long term media partnerships and sponsorships, most recently brokering its4women RTE2 'First Dates' TV sponsorship, 2FM 'Entertainment News' Sponsorship and UTV Ireland Daytime Takeover.Team lead on successfully securing mxb on the Government Advertising Framework.• Campaign planning and buying across a wide portfolio of shopping… Show more • Media Director across a wide portfolio of all Ireland accounts including its4women.ie, online insurance brand. Campaign planning and buying with focus on long term media partnerships and sponsorships, most recently brokering its4women RTE2 'First Dates' TV sponsorship, 2FM 'Entertainment News' Sponsorship and UTV Ireland Daytime Takeover.Team lead on successfully securing mxb on the Government Advertising Framework.• Campaign planning and buying across a wide portfolio of shopping centres including Connswater, Bow Street Mall, Castle Mall and Marshes. Amplifying on mall event activity, with long term local press, radio and digital partnerships to drive brand awareness and ultimately footfall.• Bringing together clients and media suppliers through innovative solutions and sponsorships. Show less

• Media Solutions specialist for a wide portfolio of clients, with a focus on cross-platform and bespoke strategies across TV, digital display (desktop and mobile), PPC, email and social, cinema, outdoor, radio and press.• Research based campaign planning using TGI, Google Analytics, Ican Listen and other desktop tools in conjunction with the Strategic planner to inform channel selection.• I always keep abreast of the ever-evolving digital landscape to deliver digital innovation for the… Show more • Media Solutions specialist for a wide portfolio of clients, with a focus on cross-platform and bespoke strategies across TV, digital display (desktop and mobile), PPC, email and social, cinema, outdoor, radio and press.• Research based campaign planning using TGI, Google Analytics, Ican Listen and other desktop tools in conjunction with the Strategic planner to inform channel selection.• I always keep abreast of the ever-evolving digital landscape to deliver digital innovation for the client portfolio with robust post campaign reporting, taking insights to inform future campaigns.• Forward-thinking and creatively minded, working in a full service agency with the capability to deliver innovation that keeps the clients ahead of the competition and prepared for the future.Client portfolio included: Tesco social, Dillon Bass (Hennessy, Powers and Absolut), Harry Corry and Festival of Icons. Show less

The role involves:• Brokering long term media partnerships and sponsorships (incorporating corporate sports sponsorships with Ulster Rugby, IFA etc) on behalf of the client portfolio with leading media suppliers. • Planning multi-million campaigns on an all island basis including award winning Tourism NI '2012', 'Irish Open', 'Giro' and 'Gran Fondo' campaigns.• Ongoing mentoring and media training staff across the AVB group • Tendering for new business & growing business… Show more The role involves:• Brokering long term media partnerships and sponsorships (incorporating corporate sports sponsorships with Ulster Rugby, IFA etc) on behalf of the client portfolio with leading media suppliers. • Planning multi-million campaigns on an all island basis including award winning Tourism NI '2012', 'Irish Open', 'Giro' and 'Gran Fondo' campaigns.• Ongoing mentoring and media training staff across the AVB group • Tendering for new business & growing business from the existing client portfolio by presenting new and innovative cross platform media solutions•Extensive experience of delivering politically sensitive and ground breaking campaigns for both PSNI and Army recruitment.• Keeping the finger on the pulse of the ever changing media landscape through ongoing training and regular meetings with media suppliers to ensure clients are capitalizing on latest media opportunities in the marketplaceCurrent client portfolio includes:PRIVATE SECTORLidl, Hastings Hotels, Power NI (Consumer & Business), Dillon Bass – Jameson and West Coast Cooler Fashion Week, Shine Promotions – Belsonic (2010-2012)PUBLIC SECTORTourism NI (2012, Giro & Irish Open Campaigns as well as seasonal campaigns) Invest NI (Boosting Business, NI Business Info & Propel Programmes), DOE Waste (Reduce,Reuse, Recycle), NI Water (Big Freeze Campaign), Intertrade Ireland, National Museums, National Trust Show less

Key clients included BT Business and Consumer marketing (£5m per annum), Irwin’s Bakery, Dillon Bass (launch of Stolichnaya Vodka in NI),Firmus, Harland & Wolff, Belfast International Airport, Consensia(PSNI Recruitment), Intertrade Ireland, Coleraine Borough Council, Belfast Visitor and Convention Bureau, NIO/PSNI (Theft from Vehicles); DHSSPS (Antibiotics Abuse, Prescription Fraud, Violence Against Health Service Personnel and Domestic Violence campaigns), Online NI (Launch of the government… Show more Key clients included BT Business and Consumer marketing (£5m per annum), Irwin’s Bakery, Dillon Bass (launch of Stolichnaya Vodka in NI),Firmus, Harland & Wolff, Belfast International Airport, Consensia(PSNI Recruitment), Intertrade Ireland, Coleraine Borough Council, Belfast Visitor and Convention Bureau, NIO/PSNI (Theft from Vehicles); DHSSPS (Antibiotics Abuse, Prescription Fraud, Violence Against Health Service Personnel and Domestic Violence campaigns), Online NI (Launch of the government information web portal & Crimestoppers) Show less

• Media research, planning and buying across several clients including DOE Don’t Drink and Drive campaigns , Lunns Jewellers, Army Recruitment, Nambarrie, Reid Furniture, and Belfast Visitor and Convention Bureau. • Working with the in-house psychology department to recruit and run focus groups for all clients. Developing in-depth knowledge of qualitative research methodology and extracting insights for both the creative and media development of campaigns. • Responsible for all… Show more • Media research, planning and buying across several clients including DOE Don’t Drink and Drive campaigns , Lunns Jewellers, Army Recruitment, Nambarrie, Reid Furniture, and Belfast Visitor and Convention Bureau. • Working with the in-house psychology department to recruit and run focus groups for all clients. Developing in-depth knowledge of qualitative research methodology and extracting insights for both the creative and media development of campaigns. • Responsible for all recruitment advertising which required proof reading of all adverts before distribution to the relevant press titles. As we looked after Diamond Recruitment agency, there was a large volume of advertising each week across multiple regional press as well as the leading national publications and bespoke vertical sector publications.• Building presentations and reports for all clients and devised a template with agreed metrics bespoke to each client’s requirements.• Pitching and tendering for new businessOther Key clients included Mitsubishi, Odyssey (Millenium Project for NI), and NIO (Northern Ireland Office). Show less

Advertising sales through direct and telesales for Sunday Life. Working to weekly and monthly sales target in an extremely competitive environment, selling on retail, entertainment and property platforms within the title.