Joanne Mckendry Email & Phone Number

Belfast, GB

Belfast, United Kingdom

Media research, strategic planning and buying across all media channels. Digital audits using Google Analytics and social insights data to deliver the insights to create ROI digital strategies.Cross platform media partnerships,digital display, VOD, native content, social content management and promotion, influencer strategy,email marketing, PPC, GDN and.

Belfast, United Kingdom

• Media Director across a wide portfolio of all Ireland accounts including its4women.ie, online insurance brand. Campaign planning and buying with focus on long term media partnerships and sponsorships, most recently.
• Campaign planning and buying across a wide portfolio of shopping… Show more
• Campaign planning and buying across a wide portfolio of shopping centres including Connswater, Bow Street Mall, Castle Mall and Marshes. Amplifying on mall event activity, with long term local press, radio and digital.
• Bringing together clients and media suppliers through innovative solutions and sponsorships. Show less

Belfast, United Kingdom

• Media Solutions specialist for a wide portfolio of clients, with a focus on cross-platform and bespoke strategies across TV, digital display (desktop and mobile), PPC, email and social, cinema, outdoor, radio and press.
• Research based campaign planning using TGI, Google Analytics, Ican Listen and other desktop tools in conjunction with the Strategic planner to inform channel selection.
• I always keep abreast of the ever-evolving digital landscape to deliver digital innovation for the… Show more
• I always keep abreast of the ever-evolving digital landscape to deliver digital innovation for the client portfolio with robust post campaign reporting, taking insights to inform future campaigns.
• Forward-thinking and creatively minded, working in a full service agency with the capability to deliver innovation that keeps the clients ahead of the competition and prepared for the future.Client portfolio included.

• The role involves:
• Brokering long term media partnerships and sponsorships (incorporating corporate sports sponsorships with Ulster Rugby, IFA etc) on behalf of the client portfolio with leading media suppliers.
• Planning multi-million campaigns on an all island basis including award winning Tourism NI '2012', 'Irish Open', 'Giro' and 'Gran Fondo' campaigns.
• Ongoing mentoring and media training staff across the AVB group
• Tendering for new business & growing business… Show more The role involves:
• Tendering for new business & growing business from the existing client portfolio by presenting new and innovative cross platform media solutions

Key clients included BT Business and Consumer marketing (£5m per annum), Irwin’s Bakery, Dillon Bass (launch of Stolichnaya Vodka in NI),Firmus, Harland & Wolff, Belfast International Airport, Consensia(PSNI Recruitment), Intertrade Ireland, Coleraine Borough Council, Belfast Visitor and Convention Bureau, NIO/PSNI (Theft from Vehicles); DHSSPS.

Belfast, United Kingdom

• Media research, planning and buying across several clients including DOE Don’t Drink and Drive campaigns, Lunns Jewellers, Army Recruitment, Nambarrie, Reid Furniture, and Belfast Visitor and Convention Bureau.
• Working with the in-house psychology department to recruit and run focus groups for all clients. Developing in-depth knowledge of qualitative research methodology and extracting insights for both the creative and media.
• Responsible for all… Show more
• Responsible for all recruitment advertising which required proof reading of all adverts before distribution to the relevant press titles. As we looked after Diamond Recruitment agency, there was a large volume of.
• Building presentations and reports for all clients and devised a template with agreed metrics bespoke to each client’s requirements.
• Pitching and tendering for new businessOther Key clients included Mitsubishi, Odyssey (Millenium Project for NI), and NIO (Northern Ireland Office). Show less

Advertising sales through direct and telesales for Sunday Life. Working to weekly and monthly sales target in an extremely competitive environment, selling on retail, entertainment and property platforms within the title.

Education record

Professional Diploma In Digital Marketing, Distinction (90)

Ba Hons History And English, Modern History, 2:1