• Develop & maintain a thorough understanding of the company’s markets, competitors, sales cycles & consumer behaviors• Develop strategies & plans which identify marketing opportunities & carry out programs for market research & analysis including market segments, trends & competitor analysis• Develop & manage marketing activities & strategies with clearly defined objectives, goals, schedules & assignments to implement & achieve targeted opportunities• Monitor, analyze, & evaluate customer behavior & supplier activity & feedback to identify market opportunities & new customers for products/services, & identify product/service features needing to be changed to meet customer needs• Develop & maintain collaborative relationships with key suppliers to maintain position of company as premier distributor• Identify, design & implement marketing strategies for the various supplier lines, encompassing their new products & services identification & selection of target markets• Manage customer facing events & public relations efforts • Effectively represent the company at various community, business & industry association meetings to promote the company & its interests.• Direct & support collection, analysis, & interpretation of market data for short- & long-term market forecasts & reports• Develop & manage education offering for company through seminars, webinars, & virtual meetings to include: one on one virtual appointments, virtual social engagements & other creative social interactions to drive new business• Lead & coach the Marketing Team, including Marketing Analytics Specialist, Content Marketing Specialist, Marketing Coordinator; manage the day to day activities of the department including but not limited to performance management, goal setting, career development, hiring/firing, etc.• Responsible for annual marketing plan & budget, strategy & vision• Work closely with the other departments to align sales & marketing strategies

Provide direct support to the Director of Marketing and National Sales Manager as well as assist Operations Department. Day to day duties entail design of marketing materials, flyers, advertisements, email blasts and other promotional material. Develop and maintain sales pipeline in CRM system. Assist external sales reps with sales and marketing information. Conduct sales training and create sales programs. ● Head concept design and management of new B2B site for company● Identify need, design and implement new marketing approach to address change in electrical channel distributor focus with a focus on delivering value to large chain distributors● Improve marketing and sales communication to customer through increase in marketing literature, sales support information, email blasts, merchandising and promotions● Identify need for and develop sales and company training of external sales reps to increase sales and visibility of line● Manage multiple product group marketing and sales promotion● Provide training of inside sales reps, assist in developing outbound sale call out programs● Develop profitable relationships between vendors and manufactures including co-branding, co-marketing efforts ● Communicate changing customer needs and business methodologies to senior management● Develop and maintain sales pipeline in CRM system. ● Assist external sales reps with sales and marketing information.● Perform business development in conjunction with sales reps.

Administered compensation, benefits and performance management systems. Identify staff vacancies and recruit, interview and select applicants. Provide current and prospective employees with information about policies, job duties, working conditions, wages, opportunities for promotion and employee benefits. Perform difficult staffing duties, including dealing with understaffing, refereeing disputes, firing employees, and administering disciplinary procedures. Advise managers on organizational policy matters such as equal employment opportunity and sexual harassment, and recommend needed changes.

Interacted with Hewlett-Packard clients, updating database information, new program education and recruitment.

Began my career at McGrath as a Marketing Representative. Developed new and repeat business of electronic and communication test equipment. Supported sales staff through research, contact and qualification of high technology firms utilizing cold call strategies. Became supervisor and trainer of other representatives providing leadership, motivation and management. Lastly, as Marketing Manager, oversaw team of 10 Marketing Representatives as well as managed print materials, web site content and design, trade shows, and advertising campaigns.

Worked under the VP of Busines Development, to locate new business opportunities for Speech To Text Services in the Medical Records and PDA industries.