Joanne Palmer Email & Phone Number

Gold Oak Windows Ltd is a family run business, launched in 2015; specialising in all aspects of double glazing work; supplying and fitting windows, doors, conservatories and a range of related services bespoke to customer requirements. The majority of work is gained from word of mouth and the business pride themselves on customer service. As a result they have an outstanding reputation for professionalism, reliability and quality workmanship across the Midlands area. As Marketing Manager, I have responsibility: • to develop and implement marketing plans.• to manage and deliver marketing, communications and PR opportunities.• to manage the online presence.Gold Oak Windows are:• FENSA Certified • Member of Checkatrade• Member of No Rogue Traders Here - Consumer Protection Scheme• Member of Fix a Home Consumer Protection Scheme• Offer installations accredited with Secured by Design - Official Police Security• GGFI - Guarantee Protection• Offer Ultion secure locks - premium security• Veka Installer• Maco Secure Installer• Offer a 10 year guarantee on installations Services offered include:• UPVc Windows, Doors & Conservatories• Aluminium Windows• Flush Sash Windows• Composite Doors• Bi-fold Doors• Roof Lantern - sky light• Porches• Roofline• Garage Doors• Misted Units• Warm Roof• Replacement glass units• Orangeries• Canopies• Integral Blinds

Cannock, Staffordshire

■ Responsible for the development, implementation and management of marketing plans for several business segments.■ To effectively promote products and services in line with divisional goals and marketing plan. ■ Support a product drive marketing focus within the group to ensure connected, dynamic, edgy and targeted campaigns. ■ Coordinate marketing initiatives including digital marketing, direct mail campaigns, newsletters, advertising, e-mailers, literature and lead generation.■ Management of the Power segments calendar of events and exhibitions including Offshore Europe, Seawork International, Southampton Boat Show and many more.■ Management of internal and external website for Power segments including; content creation using Adobe Experience Manager, analysis of site metrics using Adobe Analytics and part of the global website development review team.■ Working with an external PR agency to create yearly plans ensuring coverage and social media content is both effective and appropriate. ■ Management of website lead generation using CRM system for Power segments. ■ Brand Management - ensuring that Caterpillar® and Finning brand guidelines are followed at all times. ■ Use of many business applications including Adobe Illustrator, InDesign, Photoshop, Infogram, Hootsuite, Bitly, Trello, SAP and several others.

Solihull

After completing a CIM Professional Diploma in Marketing in November 2013 I joined the marketing team. It was a diverse role with responsibility for marketing innovative software to a range of infrastructure industries including:■ Development of marketing strategy and planning.■ Market research and analysis into existing key markets, territories and accounts. ■ Driving brand awareness campaigns and engagement to increase lead generation.■ Creating e-mail marketing campaigns using DotMailer and MailChimp.■ Web site management, including maintaining the CMS system (WordPress), content creation, site updates, design changes and analysis of website statistics.■ Content creation for news articles, PR pieces, sales collateral, company blog and the website.■ Developing and maintaining the company social media initiatives including LinkedIn, YouTube and Twitter. This also includes utilising a range of web applications such as Hootsuite and Bitly to manage the agenda and analyse results.■ Working with an external PR agency to ensure PR coverage is both effective and appropriate. ■ Working with sales to shape the product road map for existing clients and assist in the development of marketing tools and initiatives to fulfil sales plan targets and planned budget targets.■ Assisting the sales team with account development and new business development.■ Development of marketing collateral, including brochures, case studies, event literature, info-graphics and business stationery.■ Use of Adobe Creative Cloud including Illustrator, InDesign and Photoshop.■ Managing the implementation and control of a CRM system (Salesforce and VTiger).■ Brand Management. ■ Event and Conference management within the UK and UAE regions.■ Development of a company corporate film and related case study videos.■ Created a system to control the implementation of ISO 9001.

Solihull

■ Day to Day Office Management: including managing procurement, liaising with suppliers, dealing with queries, organising meetings, expenses and purchasing management, general administration and responsibility for health and safety management.■ Managing the HR Function: management of an online HR system and external supplier, maintaining staff files, expenses, implementing new policies and procedures, creating forms, maintaining the staff handbook and completing the induction process for all employees.■ Providing Administration Support to all Departments: including diary management, arranging international travel itineraries, scheduling and event coordination, assisting with writing reports for senior management, developing and implementing new administrative systems as required and managing corporate hotel rates in Solihull. ■ Assisting the Accounts Department: includes expenses and purchasing management, management of company credit card usage, producing financial documentation including share certificates and assisting with invoicing clients and paying suppliers.■ Working with the Board of Directors and Investors in a Personal Assistant Role. ■ Working as part of a team to provide an in-house Marketing Function, including:⇨ Assisting the Marketing Manager with the development of marketing strategy and planning.⇨ Managing the implementation and control of a CRM system.⇨ Development of marketing collateral, including brochures, case studies and business stationery.⇨ Assisting with marketing campaigns and lead generation - market research and implementation. ⇨ Direct marketing to specifically targeted companies.⇨ Web site maintenance including content update and analysis of website statistics.⇨ Social Media management including engaging with Twitter and LinkedIn to help improve online presence. ⇨ Event and Conference management.⇨ Managing the relationship with an external PR Agency and taking an active part in sales and PR meetings.

Birmingham, United Kingdom

I joined the college during their first intake. My initial tasks involved designing and implementing an administration system for student and employee information. The college were routinely inspected by ASIC, an accreditation body appointed by the UK Border Agency to ensure guidelines were followed.■ I adhered to strict regulations when developing the system and ensured that reporting was simple and efficient. Initially, the system held data for 30 students and 18 months later the system managed data for 850 students including electronic and physical files.■ I travelled to India to help with marketing and promotional seminars for the college, whereby, I gained invaluable experience regarding international marketing and recruitment.■ Following ASIC inspection guidelines, I implemented an internal auditing system allowing the college to monitor each aspect and to be ready for an inspection at all times.■ The college passed a UK Border Agency inspection, whereby all of the systems I implemented were checked and approved. The systems proved to be an invaluable resource for the college.■ Marketing tasks included: development of marketing communications, collateral, campaign management, website maintenance and event management.■ Managed all HR requirements including; implementing a HR system, managing new procedures and completing the induction process for new employees. This also included a KPI system used to monitor performance.■ Created all necessary administration documents including application and enrolment forms, academic templates and organising the student induction process.■ Responsibility to access the UK Border Agency CAS system as a level two user to issue CAS numbers to prospective students following a thorough application process.■ I had a varied but fully involved role at the college and enjoyed providing input into all areas including admissions, student induction, welfare, time tabling, course planning, marketing and internal auditing.

Birmingham, United Kingdom

I joined the company as an Administrator in 2005 and progressed to Sales & Centre Manager in 2007.Responsibilities included:■ Maintaining a high level of client service was a major requirement of the role which included building a rapport with clients to form good business relationships. All queries and problems were dealt with promptly and efficiently following company procedures.■ The role included: marketing, office sales, building and facilities management, managing two staff, project management, client services, managing procurement, liaising with suppliers, health and safety monitoring, building legalities and the day to day management of the centre.■ This also involved producing monthly reports for the Managing Director, executing marketing strategies and conducting market research on the serviced office industry. ■ Meeting clients requirements was vital to the success of the business centre, therefore, building professional, open relationships with clients proved key to achieving this objective and maintaining high levels of service. ■ I enjoyed the flexibility of the role and being able to get involved with a variety of tasks which meant each day was different with a new task or problem to solve.■ My main strengths in this role were organisation, planning and communication skills. I enjoyed ensuring that the centre ran efficiently and that the clients understood I was always there to help and willing to go the extra mile to complete a task or deal with an issue when required.■ I was very passionate about my work and enjoyed looking for ways to improve the centre and my skills.

Greater San Diego Area

■ I learnt a great deal from experiencing a different working culture in the USA and conversing with a diverse array of people. Cold calling and developing sales techniques took me out of my comfort zone and provided a steep learning curve, requiring self motivation, resilience and team work. ■ I worked and lived in San Diego before travelling across America on a camping trip, which was an unforgettable and valuable experience.■ I came back to the UK with a renewed outlook and a new set of skills including; adaptability, flexibility to change, problem solving, determination and patience to succeed.

Cim Professional Diploma In Marketing (Level 6)

Modules completed: Marketing Planning Process, Delivering Customer Value through Marketing, Managing Marketing and Project Management.

Ba (Hons), Business Information Management & Accounting, Achieved 2.1

Modules Included: Business Planning and Decision Making, Information Systems in Organisations, Consumer Behaviour, Research Methods.