Joanne Sanni Email & Phone Number

At DEKRA UK, I've thrived as a Campaign & Online Marketing Specialist, spearheading data-centric campaigns that have consistently met and exceeded targets.Leveraging real-time analytics from platforms like Salesforce, Marketing Cloud, LinkedIn, and Google Analytics, I've uncovered actionable insights that have reduced cost-per-click significantly and elevated audience engagement. Through extensive A/B testing and performance tracking, I've consistently refined campaigns, leading to… Show more At DEKRA UK, I've thrived as a Campaign & Online Marketing Specialist, spearheading data-centric campaigns that have consistently met and exceeded targets.Leveraging real-time analytics from platforms like Salesforce, Marketing Cloud, LinkedIn, and Google Analytics, I've uncovered actionable insights that have reduced cost-per-click significantly and elevated audience engagement. Through extensive A/B testing and performance tracking, I've consistently refined campaigns, leading to improvement in conversion rate and lower cost per click. Additionally, contributed to organic growth through targeted SEO initiatives and strategic content development resulting in increased website traffic and social media engagement.Collaborating with global marketing teams, I've implemented processes and platforms that have boosted overall efficiency by an impressive 40%. I've also played a pivotal role in internal communications and change management, crafting targeted content strategies that contributed to the successful relaunch of the Employee Platform. Show less

Aberdeen, Scotland, United Kingdom

www.dekra-uk.co.uk

In this role, I was the curator of cinematic experiences across 10 locations. My passion for storytelling propelled integrated marketing campaigns that not only captivated audiences but also drove a 30% surge in box office projections and footfall.With a maestro's touch, I orchestrated six-figure marketing budgets, maximizing ROI and ensuring every dollar danced to the tune of our strategic objectives. I championed the creation of top-tier content across various platforms, crafting a… Show more In this role, I was the curator of cinematic experiences across 10 locations. My passion for storytelling propelled integrated marketing campaigns that not only captivated audiences but also drove a 30% surge in box office projections and footfall.With a maestro's touch, I orchestrated six-figure marketing budgets, maximizing ROI and ensuring every dollar danced to the tune of our strategic objectives. I championed the creation of top-tier content across various platforms, crafting a body of work capturing written, video, and interactive experiences that resonated with our target audiences. The result? Enhanced brand awareness and steady customer loyalty.Leading a team of four talented marketing professionals, I ignited social media and influencer campaigns that amplified brand engagement across West Africa, sparking a 25% increase in interactions and fostering a vibrant online community. My network of journalists and influencers led to coveted features in prestigious publications like CNN, MTV Base, and Forbes Africa, cementing The Filmhouse Group's reputation as a cultural icon.I orchestrated high-profile events and premieres, transforming our cinema locations into sought-after industry hubs. My keen understanding of market trends and audience preferences ensured that every touchpoint resonated with our diverse demographics. Through collaboration with cross-functional teams, we crafted impactful marketing programs that left a lasting mark on the entertainment landscape.The Filmhouse Group wasn't just a cinema; it was a stage for unforgettable moments. And as the Assistant Brand Marketing Manager, I had the privilege of directing the show. Show less

Aberdeen, Scotland, United Kingdom

Post-Graduate Placement In just four weeks, I was an integral part of the business development and communications team, leveraging my research and analytical skills to drive demand generation through strategic B2B content and customer marketing initiatives.I spearheaded an in-depth market research project, uncovering key insights that informed our stakeholder partnerships and relationships. Recognizing the power of digital presence, I conducted a comprehensive SEO audit and… Show more Post-Graduate Placement In just four weeks, I was an integral part of the business development and communications team, leveraging my research and analytical skills to drive demand generation through strategic B2B content and customer marketing initiatives.I spearheaded an in-depth market research project, uncovering key insights that informed our stakeholder partnerships and relationships. Recognizing the power of digital presence, I conducted a comprehensive SEO audit and developed actionable recommendations to amplify our visibility across owned, paid, and traditional media channels.In parallel, I laid the groundwork for long-term success by establishing initial conversations and partnerships with key media houses and PR firms within the energy sector. My proactive approach not only raised brand awareness in the UK market but also positioned Delmar & Vryhof as a thought leader in the renewable energy space.This placement was a testament to my ability to quickly adapt, learn, and deliver tangible results in a fast-paced environment. It solidified my passion for marketing and ignited my drive to make a meaningful impact in the ever-evolving energy landscape. Show less

Lagos, Nigeria

At FilmOne Entertainment, I wasn't just a Senior Marketing Executive; I was the architect of West Africa's cinematic renaissance. I transformed the region into a box-office powerhouse, orchestrating the triumphant releases of over 40 films. My secret? A data-driven masterpiece of strategic marketing, resonating across every channel imaginable.I explored audience insights, uncovering their desires and crafting campaigns that spoke directly to their hearts. My multi-channel mastery… Show more At FilmOne Entertainment, I wasn't just a Senior Marketing Executive; I was the architect of West Africa's cinematic renaissance. I transformed the region into a box-office powerhouse, orchestrating the triumphant releases of over 40 films. My secret? A data-driven masterpiece of strategic marketing, resonating across every channel imaginable.I explored audience insights, uncovering their desires and crafting campaigns that spoke directly to their hearts. My multi-channel mastery harnessed the power of TV, outdoor advertising, digital platforms, and strategic partnerships to create an immersive brand experience. The results? Record-breaking revenue and a captivated audience.But I didn't stop there. I transformed movie premieres into star-studded spectacles, attracting A-list celebrities and influencers who amplified our brand message to millions. My media savvy secured valuable placements in top publications, further solidifying FilmOne Entertainment's reputation as the leading force in West African cinema.Behind the scenes, I forged strategic alliances, slashing advertising costs by up to 15% while maximizing ROI. I orchestrated multi-million-dollar marketing budgets with the precision of a maestro, ensuring every note resonated with audiences and drove ticket sales.In just one year, I redefined what it meant to be a Senior Marketing Executive in West Africa. I didn't just market movies; I created cultural moments, and in the process, I left an enduring legacy of success. Show less

Niger

Master'S Degree, International Marketing, Distinction

Activities and Societies: International Marketing MSc Student Rep - September 2021/2022 Dissertation: The Impact of Culturally Diverse.

Bachelor Of Science (B.Sc.), Accounting