Joanne Schofield

Joanne Schofield Email and Phone Number

GTM/Marketing Strategist | GenAI Advisor | Fractional CMO for B2B Technology Scale-ups @ AI JourneyFlow
Joanne Schofield's Location
Willoughby East, New South Wales, Australia, Australia
Joanne Schofield's Contact Details

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About Joanne Schofield

Go-to-Market strategies are evolving fast, and businesses that harness the power of AI stand to lead the way. If you’re not leveraging AI to optimise your customer and operational workflows, you could be missing out on opportunities to scale smarter and faster.I specialise in results-driven consulting, helping businesses strategically integrate AI into their Go-to-Market (GTM) motions to improve customer insights, streamline operations, and achieve measurable scale and growth.Over the past two decades, I’ve worked with scaling B2B tech and SaaS companies to unlock value across customer segmentation, lead funnel optimisation, and operational workflows. With the availability of AI/GenAI enabling a new wave of transformation, I am working with organisations to map workflows for AI automation, refining G2M strategies based on what is going to deliver the best results for scale and growth.𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗙𝗼𝗰𝘂𝘀:1. Fractional CMO Support: Strategic advisory and hands-on leadership to optimise marketing operations and customer acquisition approaches.2. AI Consulting for G2M Workflows: Insights-driven recommendations for automating processes, enhancing segmentation, and driving efficiency and growth.𝗪𝗵𝘆 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲:- AI Expertise: Actionable insights into leveraging AI for better business outcomes.- Results-Driven Focus: Every engagement is designed to achieve tangible, measurable results.- Collaborative Leadership: A proven track record of aligning teams around a shared vision and embedding cultural change for long-term impact.Ready to explore how AI and strategic marketing can support and transform your business? Book a 'no strings attached' exploratory chat or visit www.aijourneyflow.com.au Chat starters beyond work: I’ve traveled to over 43 countries, am an avid hiker, I sing in an award-winning choir, sustainability advocate leading a team of Marketers who volunteer at The Sydney Library of Things.

Joanne Schofield's Current Company Details
AI JourneyFlow

Ai Journeyflow

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GTM/Marketing Strategist | GenAI Advisor | Fractional CMO for B2B Technology Scale-ups
Joanne Schofield Work Experience Details
  • Ai Journeyflow
    Founder & Consultant
    Ai Journeyflow Apr 2024 - Present
  • Expertfit
    Domain Expert - Customer & G2M
    Expertfit Jun 2024 - Present
    Sydney, Nsw, Au
    Expert-Fit is a better way of accessing executive experience that overcomes the challenges business faces in accessing quality advice to get to their next level. Offering an extensive executive network delivering a range of capabilities, with lived experience in diverse sectors, at all stages of business growth, for just the right amount of time.
  • The Access Group - Asia Pacific
    Transformation & Marketing Director, Apac
    The Access Group - Asia Pacific Feb 2020 - Dec 2023
    Chatswood, New South Wales, Au
    B2B SaaS SMB/mid-market business software solutions. Responsible for Strategy, Demand Generation (Sales & Marketing Pipeline); Product Marketing, Brand; Digital; M&A Integration and Change Management.-> Transformational G2M - built foundation teams in Marketing and Sales to deliver x4 growth in 12 months. Built agile marketing squads (35 with 6 direct reports) across APAC to drive focused growth for separate business divisions resulting in 30% YoY pipeline growth.-> Brand - launched Access across APAC in 2020.-> M&A - led due diligence assessments for Sales & Marketing; integration of people and technology across several acquisitions, 65% decrease in CAC <3 years-> Pricing - led the 2023 annual pricing review across 18 customer groups -> Product Marketing - launched several new solutions to market i.e. SaaS HR, Digital Learning and Financial Management software generating significant pipeline
  • Rackspace
    Director Of Marketing Anz
    Rackspace Feb 2014 - Dec 2019
    San Antonio, Texas, Us
    B2B SMB/Mid-market & Enterprise cloud managed services. Leading a team of 6 to deliver the Go-to-Market strategy to optimise customers journey to the cloud. -> Business Transformation: Successfully pivoted the business from SMB to mid-market/Enterprise. Formulated and executed a Customer Segmentation initiative to align the business to key customer segments. Record bookings target and 15% increase in avg. deal size. Presented at B2B Marketing Leaders Forum & Finalist ARN Marketing Excellence Awards.-> Negotiator: drove MDF investment from zero to 48% of total budget-> Content Strategy & Brand Identity: created “Curiosity” thought leadership identity and content strategy to deliver strong customer engagement and experiential event program, resulting in over 20 case studies and a #1 Great Places to Work Award.
  • Kronos
    Head Of Marketing, Anz & S.E. Asia
    Kronos Jan 2011 - Jan 2014
    Lowell, Ma, Us
    B2B SaaS Enterprise workforce management software. Leading a small Enterprise team of 2, responsible for the development of the overall regional marketing strategy to increase Kronos' brand awareness, generate sales pipeline through demand generation and contribution to overall revenue; accelerate strategic product adoption and market share in the region.
  • Pgi
    Marketing Director, Asia Pacific
    Pgi Jan 2004 - Dec 2010
    Alpharetta, Ga, Us
    B2B SMB/Mid-market unified communications software. Led a team of 11 across the APAC region.

Joanne Schofield Skills

Cloud Computing Strategy Digital Marketing Marketing Management B2b Lead Generation Market Planning Social Media Marketing Management Saas Strategic Partnerships Sales Return On Investment Public Relations Channel Marketing Crm Salesforce.com Multi Channel Marketing Events Customer Relationship Management Sirius Decisions

Joanne Schofield Education Details

  • Victoria University Of Wellington
    Victoria University Of Wellington
    General

Frequently Asked Questions about Joanne Schofield

What company does Joanne Schofield work for?

Joanne Schofield works for Ai Journeyflow

What is Joanne Schofield's role at the current company?

Joanne Schofield's current role is GTM/Marketing Strategist | GenAI Advisor | Fractional CMO for B2B Technology Scale-ups.

What is Joanne Schofield's email address?

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What is Joanne Schofield's direct phone number?

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What schools did Joanne Schofield attend?

Joanne Schofield attended Victoria University Of Wellington.

What are some of Joanne Schofield's interests?

Joanne Schofield has interest in Social Media, Hiking, Netball, B2b Demand Generation.

What skills is Joanne Schofield known for?

Joanne Schofield has skills like Cloud Computing, Strategy, Digital Marketing, Marketing, Management, B2b, Lead Generation, Market Planning, Social Media, Marketing Management, Saas, Strategic Partnerships.

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