Joanne Van Vuuren Email & Phone Number

As the co-founder of Elevate by ICMP, I played a key role in establishing and growing an innovative online music education platform. Elevate offers a diverse range of expert-led online music courses, covering areas such as songwriting, guitar, music business, and production. The platform provides a flexible, on-demand learning environment that allows students to study music at their own pace, anytime and anywhere.

London, Greater London, United Kingdom

London & Brighton

Brighton, United Kingdom

The British and Irish Modern Music Institute, BIMM is the leading provider of contemporary music education, with six colleges located throughout the UK & Europe. BIMM offer a broad range of Higher and Further Education music courses – including Degrees and Diplomas to student’s aged 16 – 24 years from over 20 countries across the globe.Responsible for:Direct the UK and international digital marketing strategy delivering agreed acquisition targetsAccountable for multiple digital marketing channels including: Website, PPC, SEO, Display Media, Campaigns, Brand, PR and social mediaResponsible for the overall creative direction of the BIMM brand, defining TOV, brand values and positioning within the marketBusiness planning, forecasting and management of the BIMM’s UK & international marketing budgetCultivate and develop BIMM’s social strategies, including social listening, conversation analysis, competitive benchmarking, content and editorial publication calendarManagement of BIMM’s PR strategy for UK and EuropeDevelopment of strategic partnerships including, university partners, music industry bodies, consumer brands and music retailersResponsible for the tendering & management of the Group’s agency roster Development and improvements to the customer experience from enquiry to enrolmentResourcing and management of a full-service marketing team

London, United Kingdom

Prior to the buyout of Holiday Autos by CarTrawler I was responsible for leading the new re-design of Holiday Auto’s global site. This project was to be the platform for improved efficiencies to increase traffic, conversions, lifetime value and revenue, strategic direction of the brand whilst tackling brand consistency and TOV across 19 territories, optimizing site content and delivering a true customer journey reflecting HA’s brand promise and positioning.Beyond this project I was responsible for day to day PR & social content, improved site communications, site merchandising processes, creative agency management, partnership generation and integrated campaigns.

Bournemouth, United Kingdom

George Thomas International is an integrated digital communications agency. Acting as the main point of contact for new business as well as day-to-day management of the entire portfolio of celebrity clients. Overseeing trafficking of workload through the creative and technical teams. Creative lead for celebrity campaigns from concept through to activation.Clients included: Scott Mills, Harry Hill, Duncan Bannatyne, Soho Estates, Warner Music, Rhino Records, ShakeAway, Monster.co.uk, Roland, Muzu.TV, JML Ltd, Paramount Pictures, Momentum and Watch TV, The Sun

London

Lily & Piper is a new integrated special events agency based in London. The company specialises in bringing brands & concepts together, from media partnerships to creation and activation including digital marketing strategies, resulting in ongoing experiential legacies for UK and international companies.Clients included: New Zealand Olympics Committee, London Stock Exchange, Fast Growth Entrepreneurs Club and Small Cap Entrepreneurs Club, New Music Supper Club

London

Based in the London marketing team I was responsible for developing, implementing and promoting marketing communications tactics and programs among targeted audiences in alignment with business/country strategies. Responsible for sponsorship & partnership management and the development of creative marketing campaigns with an integrated multi-channel approach, including online/offline media, advertising, public relations, experiential events and promotions, social media, CRM activity.National campaigns work included:-Bring Back Britain's Lunch HourBreak Into MusicMonster Virtual Job FairKeep the UK WorkingRockness Festival in-conjunction with AEG Live

Contemporary Theatre & Music, Music / Theatre

Education record