Joanne Wells Email & Phone Number

Perth, Wa, Au

Perth, Western Australia, Australia

Lateral Aspect is one of Australia’s most enduring and successful specialist creative agencies. Based in Perth and Canberra, we work with clients from around Australia, and even internationally, to assist them with their brand and marketing strategies, advertising, creative design, and web development.As Account Director, I am responsible for a broad range of clients across industries such as property, tourism, retail, Government, industrial, IT and technology. It is a client facing role, where I am responsible for the:• Creation of client's brand and marketing strategies• Design and management of client campaigns across all media channels • Development of creative briefs and liaison with agency departments on client deliverables• Liaising with media buyers and external creatives• Campaign analysis and client reporting• Growth objectives of the agency, providing business development support, proposal and tender submissions

Perth, Australia

KPMG is one of the big 4 global professional services firms, with 13 offices and approx. 6,700 staff across Australia. I fulfilled a national role, where I was responsible for designing and delivering programs to strengthen KPMG's brand profile and relationships with their key clients, prospective clients and key stakeholders. Programs included:• Board Leadership Centre (for ASX150 non-executive directors), • C-Suite program • Alumni program, and• Business Association partnerships across Australia

Perth, Australia

Leading a marketing team of five, we created and delivered marketing strategies to build brand profile, promote our services and people, and generate greater market share for the WA business. Negotiating and managing the firm's sponsorship programs, event management, corporate communications (speeches, ppt presentations, and media articles) and designing digital campaigns (social media, website design and development, EDM’s, video production) were key elements of the role.I also enjoyed being marketing lead for KPMG’s Energy & Natural Resources group in WA, our Energise Accelerator programs (for the resources sector), and KPMG's new Arrilla Indigenous Services business.

Perth, Australia

A national role (12 month contract), overseeing the marketing operations of six marketing units across Australia (25 people). This involved mentoring, training and performance management of marketing staff, overseeing the development of State marketing strategies and budgets, and creating national thought leadership/content and marketing campaigns eg – KPMG Global CEO Survey.

Perth, Australia

I enjoyed designing and implementing go-to-market campaigns for KPMG’s major industry groups and divisions in WA. These included:• Industry groups - Energy & Natural Resources, Real Estate & Government• Divisions – Audit, Tax, Advisory & Enterprise (mid-market clients)I was also responsible for the firms corporate events and business sponsorships programs.

Perth, Australia

EventsCorp was a division of Tourism WA, responsible for securing and managing major international and national events to promote Western Australia as a vibrant tourism destination, create extensive media coverage, and provide a boost to the State’s economy. As the Media & Promotions Manager for Rally Australia, a round of the FIA World Rally Championships, I was responsible for the strategic design and delivery of marketing, media and advertising campaigns to promote the event, increase ticket sales, generate community goodwill, and showcase Western Australia as a tourism destination. Additionally, I was responsible for • Media accreditation for 300+ international and national media, including broadcasters, Network Ten.• Media Centre management – including 8 staff and 300+ media• Corporate communications – media release and speeches• Developing crisis management plans (communications & media)

Greyhound racing is a multi-million dollar sporting industry. The WA Greyhound Racing Association manages three tracks in Western Australia, along with a variety of on-course restaurants and entertainment facilities.My role as Marketing Executive involved the design and delivery of marketing, media and advertising programs to increase on-course racing attendance, patronage of restaurant and entertainment facilities, and wagers through the TAB. Key marketing program elements included sponsorship & events management, developing direct marketing & customer loyalty programs, working with advertising agencies of advertising and promotional campaigns, market research and analysis, and creating compelling communications – ie; newsletters, media release, speeches.

Sydney, Australia

Surf Life Saving Australia is Australia’s peak coastal water safety, drowning prevention and rescue authority with over 173,000 members and 314 Clubs around the nation.Surf life saving sports showcase the physical skills and abilities required to save a life. As the Special Events Co-ordinator I was responsible for:• Event logistics of national surf sports events, televised by Channel Nine’s Wide World of Sports• Assisting with design and delivery of marketing and advertising campaigns • Event conferences and media launches• Sponsorship management• Liaison with broadcaster on event logistics (Channel Nine’s Wide World of Sports)• Communications – speeches, newsletters• Community liaison/acquiring local government approvals

Sydney, Australia

Savage Communications is a Sydney-based agency providing creative communication solutions to clients across a broad range of industries. My role involved:• Preparing communications material for clients – newsletters and media release• Client liaison and reporting• Market research and media monitoring