I’m Joannie, a junior at Boston University with a passion for marketing, consumer behavior, and sales. As the president of two student organizations, I’ve had the privilege of leading initiatives that promote community engagement and professional development. My experiences in leadership and my curiosity about what drives consumer decision-making have motivated me to create impactful strategies that resonate with diverse audiences. I’m excited to continue exploring the intersection of marketing and human behavior, leveraging data and creativity to build meaningful connections.