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Joann Jen is a mission-driven global marketing executive and the Co-Founder and Partner at Topi Ventures, a boutique venture studio incubating sustainable CPG brands. With over 16 years of leadership experience driving brand transformation and growth across startups, growth-stage companies, and Fortune 500 organizations in the food, travel, and hospitality sectors, Joann delivers results by building high-performing teams and cultivating cultures that ignite innovation and creativity.Joann's career began at PwC, where she honed her skills in customer experience and marketing transformation, setting the foundation for her success in leading digital initiatives at Restaurant Brands International and inKind. As CMO at inKind, she developed strategies that not only scaled the user base to over 1 million and grew revenue by 200%, but also propelled the company to be recognized as one of Fast Company’s Most Innovative Companies and earned an Honorable Mention in Fast Company's World Changing Ideas in 2024.Beyond her corporate achievements, Joann is deeply committed to creating opportunities for underrepresented communities. She understands that real change requires more than just acknowledging diversity—it requires active support and advocacy for those who have been historically marginalized. This dedication, deeply rooted in her personal and professional journey, fuels her passion for marketing, community engagement, and social impact.At Topi Ventures, Joann’s leadership is defined by her ability to build transformational brands that make a lasting impact, connect people in meaningful ways, and drive positive change. Her work is characterized by a steadfast commitment to diversity, inclusion, and the creation of environments where innovation can thrive.Specialties:Digital Strategy & Operations | Strategic Planning | Go-to-Market Strategy| Organizational Design | Cross-Functional Teams | Leading Teams | Customer Experience Design | Integrated Marketing Communications | Change Management | Risk Management | Crisis Communications
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Ceo And Co-FounderTopi VenturesSeattle, Wa, Us
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Co-Founder And PartnerTopi Ventures Jul 2024 - PresentTopi Ventures is a forward-thinking venture studio dedicated to reshaping the food and wellness industry through innovation, inclusivity, and sustainability. We partner with under-represented founders who are pioneering new frontiers in CPG, providing them with the strategic guidance, resources, and support they need to bring groundbreaking products to market.
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AdvisorTamamie Group Apr 2024 - Jun 2024New York, New York, UsTamamie Group incubates innovative BIPOC-founded wellness brands that prioritize sustainability and environmental care, with our products currently found in award-winning restaurants and grocery aisles near you. Supporting Advisor focused on Growth, Marketing, Business Development, Executive Leadership, and Distribution. -
Chief Marketing OfficerInkind 2022 - Mar 2024Austin, Texas, UsinKind is a restaurant marketplace that offers users high-value, seamless dining experiences, and restaurants a low-cost growth capital solution.In 2022, I was recruited to build the 20-person marketing organization. In my role as CMO, I directed all B2B and B2C marketing, growth, and brand efforts, including acquisition, retention, and re-engagement efforts. Full ownership of brand activity across Product, Creative, PR, Influencer/Community, Social Media, Events, and Partnerships. Established and scaled the product marketing function, launching key initiatives including inKind Pass, noshd, and multiple app evolutions.Results: Record Growth: Grew our user base by 100% year-over-year and tripled our revenue run rate, supporting our mission to help independent restaurants thrive. Expanded our restaurant partner network to over 1,500 locations.$160MM+ Deployed & 1,500 Restaurants Funded: Positioned inKind as the first hospitality financing marketplace where restaurants benefit from a negative cost of capital, and members receive dining incentives at partner locations.Integrated Campaigns: Developed multi-channel marketing campaigns and strategic partnerships that drove substantial user and revenue growth, with our collaborations reaching millions.Innovating for Impact: Introduced key initiatives, including the launch of our loyalty programs and app updates, and pioneered Equity Eats, a platform to champion financial sustainability in the restaurant community, increasing support for independent operators. -
AdvisorWeekdays 2019 - 2023Clinton, Washington, UsWeekdays makes high-quality child care universally accessible by empowering women (and men) to start and run their own in-home child care businesses. -
Co-FounderImprint 2020 - 2022Los Angeles, UsImprint’s mission is to celebrate makers and their craft, archive techniques from the past, and empower future generations.Our space elevates the stories of master artisans and shares the beauty of their craft and their techniques. We aim to connect makers with those who appreciate the handmade—to help makers broaden their audiences and sow seeds of inspiration for the next generation.Read stories about artisans and shop their work at: www.imprintspace.com -
Global Head Of Customer ExperienceRestaurant Brands International 2016 - 2019Toronto, Ontario, CaRestaurant Brands International (RBI) owns four of the world's most iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. Reporting to the President, Digital, led the global team responsible for experience strategy, operations, implementation and support of digital programs: mobile, web, kiosks, delivery, payments, POS integration, digital menu boards, Wi-Fi, CRM (loyalty) and digital marketing.Developed the 3-year, cross-brand Technology Blueprint with strategic vision, processes, organization design and roadmap to align infrastructure needs to business objectives and customer experience expectations. Built a team of experienced digital program managers responsible for the strategy, planning, product/program roadmap and deployment of award-winning digital products (mobile app, kiosk, delivery, web, payments, personalized marketing and more) across brands.Partnered with Brand CMOs to develop branding for digital products/programs and orchestrate user acquisition and retention campaigns across online and offline channels. Restructured support operations, built the escalation process and trained new team members to deliver multi-lingual, customer-first solutions that improve user call quality and enhance online engagement on RBI digital channels.Results: • Tim Hortons Mobile Order & Pay app on Editors’ Choice list and included in “New Apps We Love” at launch, reaching #1 rank in both App and Play Store in Food & Beverage category and overall category (Canada)• 1.5M+ downloads for Burger King mobile app, making it most downloaded app in App Store for several consecutive days and most downloaded QSR app in US in December 2018 -
Director, Digital ExperiencePwc 2012 - 2016GbJoined PwC Digital Services through the 2012 acquisition of Ant's Eye View, leading projects for high-growth startups and Fortune 500 clients. As the Experience Center Lead for Travel, Hospitality, and Retail, I drove impactful transformations across digital and CRM initiatives.Practice Development: Built and led a personalization (CRM) service offering, including developing the business case, global methodology, and performance metrics to drive adoption and impact. Responsible for product positioning and firm-wide training to ensure consistency and excellence.Business Development: Identified and delivered strategic opportunities, empowering clients to leverage experience-driven approaches to influence culture, implement user-centric technologies, and apply new ways of working.Project Leadership: Led operating model redesigns for F500 brands, optimizing global workflows through organization and digital capability design, training programs, and tailored technology solutions.Firm Leadership: Played a pivotal role during the Booz & Co. acquisition, shaping transition communications and serving as a spokesperson for 3,000+ employees.Partnerships & Events: Partnered with PwC Digital Leadership to create a content calendar and host Digital Leadership Council events, bringing together marketing and tech leaders from major corporations.Leadership Roles at PwC:Products & Services Industries Staff Council Co-Lead (2013-2014)Technology, InfoComm, Entertainment, and Media Staff Council Co-Lead (2014-2015) -
Advisory Board, Strategic Marketing ProgramUniversity Of Washington 2011 - 2014Seattle, Wa, UsThe Strategic Marketing program focuses on understanding the needs of the customer and how that impacts product decisions, distribution, branding and marketing channel approach. Reviewed content, guided design and recommended updates to ensure the program remains current as the field of study evolves. In 2014, I partnered with the Advisory Board to develop new curriculum around Digital Analytics. -
Director, Social Business Strategy (Acquired By Pwc)Ant'S Eye View 2010 - 2012Seattle, Wa, UsAnt's Eye View is a management consulting firm focused on building online engagement through communities, social media and influencers. Hired as employee 10, I developed core service offerings that helped clients elevate their customer experience and served as Interim CMO responsible for thought leadership, external communications and analyst relations. Partnered with client teams in developing hypotheses, gathering data, brainstorming alternatives, and generating recommendations. Guided clients through issue definition and project plan development using problem-solving principles and past experience. Integrated broad sets of data into frameworks which can then be used to produce insights and develop strategy. Researched and wrote client deliverables for strategy and implementation programs.Led successful digital strategy engagements at Bloomingdale's, Nordstrom, Starbucks, P&G, Intuit and Microsoft. -
Account Executive, Social Media Practice LeadFirmani + Associates Inc., Ms&L Worldwide Partner 2008 - 2010Seattle, Wa, UsFirmani + Associates is a full-service integrated marketing firm that forges and executes innovative communication and campaigns that change minds, spur commerce and inform key audiences.Provided day-to-day management of assigned accounts; ensured client campaigns, reports and projects functioned appropriately and were delivered within budget requirements. Researched, coordinated and implemented integrated marketing initiatives through channels such as: Twitter, Facebook, YouTube, etc. Identified current and future opportunities to develop business cases, marketing plans, listening programs, community engagement strategies and proposals for implementing social media solutions within existing client accounts. Organized and developed presentations for ongoing social media training sessions for clients. Defined and executed on thought leadership, trend, current events and editorial calendar media opportunities. Evaluated client event marketing initiatives from both quantitative (e.g. lead generation, attendance) and qualitative standpoints (e.g. event flow, branding opportunity, interaction); report edresults and developed promotion and execution strategy for improvement in future events. -
Loaned ExecutiveUnited Way Of King County 2007 - 2008Seattle, Wa, UsApplied leadership, communication and fundraising skills to plan and implement successful United Way campaigns. Served as a United Way of King County spokesperson, creating awareness of and bringing in funding for key programs that end hunger, end homelessness and help kids succeed. Managed a diverse portfolio of employee giving campaigns in the tech sector; 7 employee giving campaigns received the Outstanding Employee Campaign Award in recognition of their impact in the community. -
Public AffairsEdelman 2005 - 2006New York, Ny, UsPartnered with VP, Public Affairs to draft and execute on rapid response communications for Fluor Cascadia's Seattle Monorail project. Coordinated media and thought leadership campaigns resulting in national, regional and industry press. -
Press SecretaryCongressional Campaign Jun 2004 - Nov 2004Built and maintained open lines of communication between candidate, media, and general public. Analyzed public opinion through constant monitoring of the media. Organized media campaigns through use of press conferences, press releases, and interviews. Trained and supervised interns
Joann Jen Skills
Joann Jen Education Details
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University Of WashingtonBusiness Administration Accounting Concentration And Political Science -
Leadership TomorrowLeadership Development
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University Of WashingtonStrategic Marketing Management
Frequently Asked Questions about Joann Jen
What company does Joann Jen work for?
Joann Jen works for Topi Ventures
What is Joann Jen's role at the current company?
Joann Jen's current role is CEO and Co-Founder.
What is Joann Jen's email address?
Joann Jen's email address is jo****@****rbi.com
What is Joann Jen's direct phone number?
Joann Jen's direct phone number is +142527*****
What schools did Joann Jen attend?
Joann Jen attended University Of Washington, Leadership Tomorrow, University Of Washington.
What skills is Joann Jen known for?
Joann Jen has skills like Strategy, Strategic Planning, Program Management, Marketing Communications, Digital Marketing, Event Planning, Media Relations, Strategic Communications, Social Media Marketing, Social Media, Digital Strategy, Account Management.
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