Joann Anderson Email and Phone Number
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Mixed-methods research lead with 10+ years in customer insights, product development, ads performance and brand strategy for tech and media. Proven successful track record of data storytelling around consumer advocacy and strengthening brand/product strategy, especially around generative AI and monetization. I'm a naturally curious person and with a background in journalism, advertising and psychology, I like understanding what makes humans tick and most especially, what makes them thrive.
The Sage Group
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Research Manager - Creator And Core Insights For YoutubeThe Sage GroupNew York, Ny, Us
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Research Manager - Creator & Core Insights For YoutubeThe Sage Group Sep 2023 - PresentSan Francisco, California, UsMixed-methods insights elevating YouTube initiatives for Fan Funding and creator insights. Topic areas include AI perceptions, livestream monetization, under-represented communities, and more.
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Research Lead, Cx LabGoogle Jan 2022 - Apr 2023Mountain View, Ca, UsLed end-to-end customer research that measured brand trust, UX advertiser insights and customer satisfaction, supporting Google Ads’ AI product development for millions of advertisers. -
Brand Research LeadCisco Jan 2019 - Jan 2022San Jose, Ca, UsOwned all primary tracking research for Cisco’s global B2B brand marketing, supporting 17 countries. Designed and analyzed market research studies for CSATs, competitive intelligence, product launches, and brand storytelling -
Research Manager, Cnn Brand & Multi-Platform Research (Qualitative And Quantitative)Cnn Sep 2017 - Dec 2018Atlanta, UsDesigned and collaborated on quantitative and qualitative studies around CNN audience streaming and multi-platform performance. Designed and analyzed research for:- CNN’s streaming apps- CNN’s content and brand equity- Topics such as political media consumption and misinformation during the election cycle -
Senior Research Analyst, Brand & Multiplatform ResearchCnn Feb 2016 - Sep 2017Atlanta, Us
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Research Analyst, Brand & Multiplatform ResearchCnn May 2014 - Feb 2016Atlanta, Us
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Assistant Media StrategistPhd Jun 2013 - May 2014Bankside, London, GbPlanned and negotiated million-dollar media campaigns for HBO and Cinemax, for series such as Last Week Tonight, Game of Thrones, and Girls. Measured and analyzed campaign ads performance through media mix modeling and dashboards. -
Research FellowshipPhd Oct 2012 - May 2013Bankside, London, GbResearched millennial behavior through designed focus groups through a PHD-funded fellowship (PHD Creative Collective) in graduate school, which led to full-time offerhttp://www.adweek.com/news/advertising-branding/marketer-s-guide-reaching-millennials-150131Career Note: Completed master's in advertising program at the University of Georgia at this time.
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Marketing Assistant, University Of Georgia PressUniversity Of Georgia Press Aug 2011 - May 2013Book marketing and event planning for the state's oldest and largest publisher.
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Press Office FellowOffice Of The Governor, State Of Georgia Aug 2009 - Dec 2009Public relations, speech writing, content creation and event planning for Governor Sonny Perdue's comms office.
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News EditorThe Red & Black Newspaper Sep 2006 - May 2009Athens, Ga, UsNews editor of daily college newspaper with a 30,000 print circulation.Managed/mentored a team of 15 writers.Oversaw breaking news coverage of a professor homicide/manhunt, and the campus-wide shutdown due to blizzard. Was part of the team that covered sexual harassment investigations of professors and administration.Other positions during tenure at Red & Black:- Opinions editor- Senior news reporter- Editorial board member -
Editorial Intern/Bartley FellowThe Wall Street Journal Jun 2008 - Aug 2008New York, Ny, UsGuided columnists through the editorial publication process, assisted the editorial features department in editing and vetting columnists, and submitted column ideas in department meetings. -
Editorial InternGwinnett Daily Post Aug 2004 - Dec 2006Lawrenceville, Georgia, Us
Joann Anderson Skills
Joann Anderson Education Details
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The University Of GeorgiaAdvertising -
The University Of GeorgiaJournalism
Frequently Asked Questions about Joann Anderson
What company does Joann Anderson work for?
Joann Anderson works for The Sage Group
What is Joann Anderson's role at the current company?
Joann Anderson's current role is Research Manager - Creator and Core Insights for YouTube.
What is Joann Anderson's email address?
Joann Anderson's email address is jo****@****dia.com
What is Joann Anderson's direct phone number?
Joann Anderson's direct phone number is +140482*****
What schools did Joann Anderson attend?
Joann Anderson attended The University Of Georgia, The University Of Georgia.
What are some of Joann Anderson's interests?
Joann Anderson has interest in Millennials, Landscape Photography, Writing, Film History, Entertainment Blogging, Social Media, Cordcutters, Editing, History Photography, Photography.
What skills is Joann Anderson known for?
Joann Anderson has skills like Blogging, Editing, Press Releases, Social Media, Journalism, Social Media Marketing, Copy Editing, Advertising, Digital Media, Indesign, Storytelling, News Writing.
Who are Joann Anderson's colleagues?
Joann Anderson's colleagues are Katie B., Eugene Morales, Erin R Myers, Matthew Melson, Jamie Bias, Shane Coughlan, Ce'mara Griffith.
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