There are far more developer tools companies getting funding than the number of marketers who are fluent in dev GTMs and can turn that funding into growth. This is why I’ve launched a consulting and coaching practice dedicated to enabling CEOs and marketers to get their developer marketing function launched (or rebooted) and driving growth at scale.The marketing landscape is complex and compounded by marketing-adverse technical audiences. Instead of expensive trial and error, work with me to inject the experience gained from building and scaling successful developer marketing teams from the ground up. You’ll be able to execute faster, waste less money, and get better results.Highlights include:➤Joining Honeycomb as employee 55 and seeing them through from Series B through D. My team drove 4X TOFU growth which fueled 3X ARR growth in 2.5 years. I built out the PMM, Growth Marketing, Demand Gen, PR, AR, evangelism, and SDR teams. We landed Honeycomb in Leader quadrant in the Gartner MQ the first year we qualified. ➤Joining Xamarin as employee 34, seeing them through Series A to C, and Microsoft acquisition. I was the first marketing hire and built the team from scratch covering demand gen, PMM, PR, AR, partner marketing, and evangelism. My team drove 1500%+ developer adoption in about 2 years, which ultimately led to Xamarin being acquired by Microsoft in 2016. ➤Joining Optimizely (at Series D through acquisition) to re-build their developer GTM and PLG motion with a free feature flagging product with built-in product A/B testing. I hired leaders and doers across PMM, growth, and evangelism to scale free adoption and ultimately conversion to Optimizely’s fastest growing product line called Full Stack.➤A thriving coaching practice where I’ve accelerated the ascent and success of founders, execs, and mid-career professionals in tech.Specialties and Expertise:--Strategic Marketing, Product Management, Product Marketing, Corporate Marketing--Evangelism, Developer Marketing, Community--PLG, Demand Gen, Marketing Operations, Analytics--Social Media, SEM, SEO, Technical content marketing,--Press, Board & Analyst Relations, Category creation--B2B SaaS, Cloud, Mobile, iOS, Android, Open Source--Go-to-market strategy, Subscription models, Consumption models, E-commerce--Enterprise sales and marketing--Executive Leadership