Joan Podrazik Email & Phone Number

Chicago, Illinois, United States

Responsible for leading, implementing and evolving expansive communications strategy to connect with professional audiences such as dentists, dental influencers, allied health organizations, research institutions and others in support of ADA's public and professional strategic priorities.

Chicago, Illinois, United States

Responsible for leading the creation of communications strategies to elevate the ADA's reputation among dentists and dental influencers, as well as external key opinion leaders such as health and health policy influencers, federal legislators, regulatory agencies, think tanks, and allied health organizations.• Lead the strategic planning, cross-divisional team collaboration and develop high-profile communications initiatives that align with the ADA's strategic priorities• Oversee and lead development of the ADA influencer strategy• Lead national media relations with top-tier consumer and dental trade media and influencers • Analyze relevant research, consumer and public policy trends to develop proactive and reactive communications plans• Facilitate communications counseling and media training for ADA executives and officers

Chicago, Il

Responsible for championing integration with cross-functional teams, driving collaboration and innovative brand marketing with internal ADA clients and externally with corporate partners, managed team of 2, plus agency. • Amplified ADA Seal of Acceptance through new storytelling avenues (360 video, custom podcast integrations, Buzzfeed) and manufacturer collaborations, yielding record submissions to exceed annual business goal, with 2X number of products participating and 513MM earned media impressions.• Led marketing efforts on multi-year alliance with Fortune 100 retail wellness company, a partnership that earned the ADA more than 250 million impressions through digital, print and retail efforts.• Spearheaded 3-year, $18MM Find-a-Dentist campaign to connect consumers with ADA dentists, successfully driving +8MM website visits and 17% conversion rate, 4X more than industry standard.• Co-created diversity and inclusion campaign for women dentists, leveraging surveys and focus groups to develop clear value proposition for the segment and program element. Launched ADA Accelerator Series for relevant content driving increased traffic and engagement with ~20X number of participant sessions vs. plan.

Chicago, Illinois, United States

Tapped to lead content development pillars and delivery system strategy to support dental industry with return-to-work guidelines during COVID crisis; managed team of 2, plus agency.• Spearheaded safety information and website communication, delivering 1.7MM sessions in 2020 to 985K users, +1280% in traffic vs. PY with 99% awareness among members and 80% rating as “Excellent/Good”.• Led marketing and on demand content distribution for 58 live virtual events attended by +140K members.• Created patient return resource center with ready-to-use tools for dentists to educate patients on new safety procedures upon reopening, with 93K sessions and 16K downloads of a customizable toolkit.• Tapped to lead cross-divisional team to encourage the public to receive the COVID-19 vaccine, in partnership with CDC and medical professionals. Developed customizable toolkit with 10K downloads and webinars to support dentists with vaccine hesitancy with ~900 participants.• Championed marketing and content strategy for the ADA Health Policy Institute (HPI), growing audience +795% YOY, securing 597 media placements, and achieving reach of 1.2B through national media channels publications.

Chicago, Il

Responsible for revitalizing ADA Seal of Acceptance through integrated marketing strategies, collaborations with dental product manufacturers and content development to drive user engagement; managed team of 3.• Developed content strategy and editorial calendar for MouthHealthy.org, ADA’s consumer website increasing average monthly sessions by 300% from 2015 to 2017.• Led ADA Seal of Acceptance program to educate manufacturers and professionals and build awareness among consumers; successfully accepted 14 new products (including 4 first-in-category) and earned 72MM media impressions.

Chicago, Il

Editorial director for 11 high profile content sites on Oprah.com including Super Soul Sunday and Oprah’s Master Class, marketing content to 55 million monthly users through multi-channel media while maintaining global brand standards.• Achieved record breaking engagement for Super Soul Sunday, driving unique viewers by +141%, page views +26%, video views +114%, and completion rates +65%. • Coordinated, produced, and executed worldwide video webcasts, including Oprah’s Lifeclass with 1.6MM streams.• Co-created content strategy for exclusive OWN channel on The Huffington Post, reaching 36.9MM monthly users.• Recruited, trained, and managed team of associate producers and production assistants.

Member of the startup team that launched 22 OWN show sites for the network’s debut.

Wrote, edited, and published content for The Oprah Winfrey Show, including high-profile celebrity interviews and giveaways, developing exclusive digital content, and amplifying via social media platforms and content media partners.• Managed For All Women Registry, raising +$4 million for women focused charities including UNICEF, Heifer International and Women for Women.

Chicago, Il

Produced and programmed content for show initiatives including Money, Relationships, Home, Entertainment verticals and renowned features such as Oprah’s Book Club, Oprah’s Debt Diet.• Launched “A New Earth” webcast, first production to be exclusively streamed online, amplifying audience through Skype, and successfully attracting 300-500K global viewers per episode in the 10-part series.• Contributed to site-wide SEO effort to increase traffic, boosting search page views from 18% to 40%.• Managed daily communication with 1.5MM site members through e-mail alerts and newsletters, analyzing community feedback to identify most effective and engaging content.

- Transformed CBS 2 News broadcast copy into clear, concise stories for CBS2CHICAGO.com, the recipient of the 2006 Edward R. Murrow regional award- Contributed to the development, production and execution of the first daily webcast in the Chicago market- Edited on-air video for website use and coordinated live streams of breaking news stories- Brainstormed and published web exclusive material to enhance special reports- Assisted CBS’s national news desk in breaking news situations like the 2005 London bombing

Tinley Park, Illinois, United States

Aurora, Illinois, United States

Msj, Magazine Publishing, New Media, Reporting, 3.8 Gpa

Ba, Double Major In English And Rhetoric, Minor In Information Technology Studies, 3.8 Gpa

Activities and Societies: Cum Laude