Digital Marketing Strategist with a demonstrated track record of creating Web-based and electronic marketing programs that attract, motivate and retain customers, generating increased market share and greater ROI. Drove the creation of B2C and B2B Web sites integrating technologies and best practices, to adapt and respond to changing business objectives and market demands.Until my retirement from IBM in 2019, I was an Interactive Marketing Manager focused on digital branding, Web site application development and establishing Web based service offerings. I was a strategic program leader responsible for defining and executing key initiatives designed to support the overall impact, quality and effectiveness of branding and messaging content on the ibm.com domain. I have also been responsible for leading a federated worldwide team of Marketing, Development and Services professionals in best practices and utilization of the Web channel.I am targeting businesses that have an on-line presence and are looking to more effectively maintain, manage and enhance their internet, extranet and intranet sites.Expertise: • Interactive/Web Marketing: digital branding, conversion and retention. • Web Strategy and Implementation: personalization, search optimization (SEO), content management, usability and accessibility standards, information architecture, globalization, analytics-Web effectiveness. • Audience Strategy: preferences, on-line buying behaviors, wants and needs. • Alliance Partnerships and negotiations • Complex Problem Solving • Project Management and process development• Thought Leadership• Community Development• Knowledge Management• Communications• Social Media