Joan Renner Email & Phone Number

Armonk, New York

Strategic program leader responsible for defining and executing key initiatives designed to support the overall impact, quality and effectiveness of marketing content on the ibm.com domain. Manage outside interactive agencies in the development of new media content designed to engage Web visitors while increasing their awareness and consideration of the IBM brand. Oversee the weekly publishing cycle and virtual team responsible for publishing ibm.com US homepage marketing and… Show more Strategic program leader responsible for defining and executing key initiatives designed to support the overall impact, quality and effectiveness of marketing content on the ibm.com domain. Manage outside interactive agencies in the development of new media content designed to engage Web visitors while increasing their awareness and consideration of the IBM brand. Oversee the weekly publishing cycle and virtual team responsible for publishing ibm.com US homepage marketing and branded feature story content. Develop strategies to communicate the IBM brand vision across all business units and around the globe, in order to increase impact and customer satisfaction.Assisted in the establishment of a Web editorial board designed to ensure a high level of quality marketing content on ibm.com. Team was charged with developing and communicating processes improvements, content publishing standards, checkpoints and best practices. Show less

Responsible for leading an IBM Software Brand in best utilization of the Web marketing channel by creating strategies to further mindshare and drive demand. -Spearheaded Web planning, architecture and implementation projects.-Established a worldwide, Japan and China-based developer portals.-Ensured continuous growth in Web traffic via strategies designed to attract new customer base.-Enhanced overall user experience by implementing site redesigns - reducing user… Show more Responsible for leading an IBM Software Brand in best utilization of the Web marketing channel by creating strategies to further mindshare and drive demand. -Spearheaded Web planning, architecture and implementation projects.-Established a worldwide, Japan and China-based developer portals.-Ensured continuous growth in Web traffic via strategies designed to attract new customer base.-Enhanced overall user experience by implementing site redesigns - reducing user goal failure and increasing click-through rate.-Deployed CM and personalization programs.-Utilized latest Web analytic tools to gain deeper insight into existing environment, identifying areas for improvement and tracking needed changes. -Established and managed alliance partnerships designed to increase brand exposure, including search engine optomization.-Designed and Implemented projects and conducted communications programs across departments and organizations. Show less

Responsible for building and advancing the service offering and content portfolio for a Web-based B2B subscription service targeting the small business marketplace. -Conducted market research and analysis on how companies select prospective Web services partners. - Established alliance partner evaluation and selection processes. Performed business, technical and user interface assessments and comparisons across prospective partners by developing a data-tracking tool.… Show more Responsible for building and advancing the service offering and content portfolio for a Web-based B2B subscription service targeting the small business marketplace. -Conducted market research and analysis on how companies select prospective Web services partners. - Established alliance partner evaluation and selection processes. Performed business, technical and user interface assessments and comparisons across prospective partners by developing a data-tracking tool. -Led the development of functional requirements to deliver Web services, working with market management, architecture, development and user interface teams.-Conducted small business content workshops with potential go-to-market partners. -Negotiated business terms for contracts. Show less

Responsible for creating, developing and deploying communications programs and processes to effectively advance the execution of IBM’s e-business initiatives. -Assisted in the establishment of a center of competency for IBM's emerging Web community. -Directed and ran WW Web community Webcasts to ensure consistency of messaging and communications about IBM’s Web initiatives within e-business communities. -Designed Web Community database, enabling the team to efficiently… Show more Responsible for creating, developing and deploying communications programs and processes to effectively advance the execution of IBM’s e-business initiatives. -Assisted in the establishment of a center of competency for IBM's emerging Web community. -Directed and ran WW Web community Webcasts to ensure consistency of messaging and communications about IBM’s Web initiatives within e-business communities. -Designed Web Community database, enabling the team to efficiently distribute communications for events, programs and meetings.-Automated request process for expert speakers on IBM’s e-business story by developing the Speakers Bureau workflow and reporting application reducing request process time by 65%. Show less

Responsible for the establishment of a global pricing organization designed to accelerate the bidding and pricing response times to the sales team while driving profitably for international bids.Generated global pricing methodology and processes, including the implementation of business controls.Designed internal communications application, accelerating access to information, reduced cycle times, higher quality bids and improved business controls.Built an information Web… Show more Responsible for the establishment of a global pricing organization designed to accelerate the bidding and pricing response times to the sales team while driving profitably for international bids.Generated global pricing methodology and processes, including the implementation of business controls.Designed internal communications application, accelerating access to information, reduced cycle times, higher quality bids and improved business controls.Built an information Web site on 180+ countries that reduced and bid cycle time by 55%.Served as an internal consultant and trainer on the “how to’s” of conducting business globally. Show less

Ba Business Management

Ba Business Management