Joan Schneider Email & Phone Number

As the Founder and Executive Vice President of Schneider Associates, Joan celebrates almost four decades of representing a wide range of education, consumer, corporate, public affairs and real estate clients. Joan is responsible for new business development, strategic client initiatives and special projects. Joan’s client roster for launch spans diverse industries and includes Fortune 500 as well as emerging companies and brands. She sold the company, now known as The Belfort Group, to her long-time business partner and now CEO, Phil Pennellatore in October of 2018.A self-professed media junkie, Joan knows what’s happening in the consumer products, professional services, education, financial and real estate realms. The former Information Services Manager of WBZ-TV, Joan always seeks a visual angle for every story and is on a quest to find new ways to launch products, services, companies, communities and institutions. Joan has written two books: New Product Launch: 10 Proven Strategies and The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products. An ongoing contributor to The Harvard Business Review and blog, Joan wrote “Why Most Product Launches Fail.”“The Amazon Fire Launch,” “How to Market to the iGeneration,” and “10 Tactics for Launching a Product Using Social Media.”A graduate of the Owner President Management Program (OPM 16) at Harvard Business School and Boston University’s College of Communication. Joan has served on the College of Communications Dean’s Executive Committee, the Board of the Women of the Harvard Club Committee, the Harvard Business School Alumni Board, the Ad Club Board, the board of the Preservation Alliance and the Worldcom program committee. She is a member of the HBS Forum and an accredited member of the Public Relations Society of America (APR).