Multicultural creative agency and production powerhouse. Serving clients such as HBO, Fox Sports, Cinemax, Mercedez Benz, Florida Blue, Pepsi, 7Up, Gatorade, Tropicana, Naked Juice, OceanSpray, just to name a few. www.viaArete.com USA | Spain | Mexico | Colombia | Venezuelao Since 2017, planned and managed the development of interactive social media content for @HBOlatam @CinemaxLa. Our publications have broken records for most views and shares in the history of HBO and Cinemax. Our work has had an average 12% higher engagement than the rest of the publications on both timelines. Based on digital media mix, planned and managed the design and production of LatAm’s digital banner ads.o Developed brand awareness and product reach strategies for clients, always aiming to maximize profits and provide a competitive ROI to any program. Examples include, the VIP Lounge created for the three Mercedes Benz Corporate Runs in South Florida, to exclusively cater to Mercedes Benz drivers and employees.o Planned and executed award-winning timely programs, within budget and consistently above clients' expectations. Among the most notable was Florida Blue's Karaoke booth, which won 1st Place at the 21st Annual Hispanic Business & Consumer Expo (Orlando, FL) Creativity & Innovation Contest.o Together with NevarezPR.com, developed logistics plan and local media strategy (A&R) of video launch for artists such as Elvis Crespo and Justin Quiles. Developed of cross-promotion campaigns for brands such as #BudLight, through the creation of innovative Experiential Marketing strategies, involving artists such as @DaddyYankee and his Q2-2017 success #DYHulaHoop. o Since 2017, along with ElAutobusInc.com, drive employee engagement at PepsiCo’s Annual Operating Plan (AOP) for Pepsi, 7Up, Gatorade, and the Fruit & Veggies category (OceanSpray, Tropicana, Naked Juice, KeroCoco). Lead a brand immersion activation series for employees to experience brands’ vision & footprint expansion.

Advertising Agency | THINK • DO • TELL | Experience Everywhere Some of our clients include world-renowned brands, such as Pepsi, 7Up, BP Castrol, General Mills, Tous, Camel, among other global brands. www.FueraDeLaCaja.com o Responsible for foundational aspects of starting up the company's operations in the United States, including planning and strategic goal setting, as well as defining the organizational structure and leading the recruiting process. Monitor competitive trends in the businesses and employed them when fitting to our client's needs.o Oversee the workflow of projects and accounts from inception to completion including budgeting, planning, and project management. Responsible for company vision, mission, and strategic direction. Direct budget planning process through start-up phase, including pricing and revenue projections.o Developed comprehensive process manuals for all areas of operation, including account management, branding guidelines, and creative designs. Assembled diverse team of experts in multiple locations to service clients and develop products. o Supervise the preparation and administration of program budgets as well as the creation, execution, and evaluation of programs and integrated marketing strategies, for renowned brands, such as Pepsi, BP Castrol, and General Mills.

Located in Doral, FL. Founded in 2011, Urban Advertising is a creative agency that specializes in OOH (Out Of Home) Outdoor Media. By commercializing advertising, the company improves, revitalizes and beautifies Miami-Dade County’s spaces. @UrbanAdAmerica operates as VEPACO’s branch office in the U.S. http://www.urbanadamerica.wordpress.com https://www.linkedin.com/groups/4906849 Located in Caracas, Venezuela. Founded in 1929, VEPACO is the leading OOH Company in Venezuela, with 8700+ billboard structures nationwide. http://www.vepaco.com/• Responsible for establishing the marketing, operations and IT departments, hiring, and meeting corporate planning goals.• Worked closely with the CFO and GM. Created and managed an annual operational budget of US$1MM+. Managed OpEx efficiencies. Monitored profits and losses on all 7 branches nationwide.• Worked closely with CIO on all related services of the Outdoor Media Manager software (OMM)’s Operations module. • Supervised Field Operations Managers and their sub-contractors, across all branches, in accordance with the company’s policies and applicable laws. Work directly with the sales and marketing departments to display original creative designs, and monitor market competition.• Planned and managed the installation, removal, relocation, conversion, and maintenance of 3,000+ billboard structures. Coordinated the structural overhaul of 1000+ units prior to Venezuela’s 2012 presidential election.

UPS is a global corporation that has become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. www.ups.com • Increased net revenue impact growth by 15% in UPS Americas Region while supervising the launch of Domestic Services in 6 Latin American countries, by analyzing operational costs, competitors’ rates, and zoning structure.• Automated and improved efficiency of the creation of new tariffs while supporting the launch of a new rate setting tool: “Published Rate Manager” [PRM] in the Americas Region. • Established competitive rates by product type in response to changing market conditions, product positioning strategies and cost structures to meet growth, revenue, and profitability objectives.

A leading Real Estate development company in South Florida and the Caribbean with completed projects representing more than $400 million in revenue. http://www.bamiami.com/ • Managed and coordinated advertising campaigns, event planning, and media communications. Worked directly with public relation agencies, web designers, creative liaisons, and media producers to develop all the company’s marketing materials.• Maintained effective communication with sales teams on project updates, marketing initiatives, sales reports, cash flow and financial statement analysis for multiple projects, resulting in more efficient budgeting and planning. • Innovated lead generation by optimizing existing marketing strategies, internal procedures, and expense controls. • Created new marketing, sales, and PR protocols to work as guidelines to improve the department’s procedures.

Frito Lay Venezuela ⎜Snacks America Latina Leading company in convenient snacks with 3 manufacturing facilities, managing over 30 different brands, and more than 15 thousand points of sale around Venezuela, with a $5,000,000 a year in revenue. http://www.fritolay.com/ ⎜ http://www.pepsico.com/ • Increased sales 10% by collaborating in the design and implementation of the company’s product innovation process; StageGate, which analyzed marketing viability and pricing of new product lines. • Contributed to the successful launch of the company’s sweets category, which became 5% of annual company sales in first ten days. Conducted a comprehensive analysis of market size and consumer insights for each category. • Developed key technical competencies on marketing and project administration, production timetables, budget control, market research, product pricing, profitability evaluation, and market launches.

Royal Philips of the Netherlands is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum. It leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. www.philips.com • Performed due diligence on all departments and prepared proposals to make departments more efficient. The application of most recommendations resulted in a 15% sales increase in a period of 90 days.• Facilitated inventory turnover and product availability by the review and adjustment of inventory levels and production schedules.