Performance Marketing Analyst
CurrentPerformance measurement and analysis, identifying strategies to leverage and guarantee the performance of results;Control and recommendation of efficient budget allocation between campaigns and digital platforms;Continuous monitoring of media channels, preparation of weekly dashboards for presentation and alignment with customers;Planning and management of performance media campaigns on various platforms, such as Linkedin Ads, Google Ads and Meta Ads;Preparation of detailed monthly reports, with analysis of key performance indicators (KPIs);Carrying out A/B tests to optimize actions, aiming to leverage revenue volumes, investment opportunities and increase ROI.