- responsible for defining the strategy, roadmap, and features of a product, aligning business goals with user needs to deliver impactful digital experiences

Professor da pós-graduação nos cursos de UX Design e Marketing Digital.

Define the vision, strategy, and roadmap for digital products, ensuring alignment with the strategic objectives of the retail brands and the company.Plan and execute the complete lifecycle of digital products, from ideation to launch, prioritizing the product backlog based on business goals and user feedback.Conduct qualitative and quantitative research to understand customer needs, mapping journeys across digital channels and identifying opportunities for improvement.Create visual interfaces for delivery and e-commerce applications, ensuring a consistent user experience that aligns with brand identities.Perform usability tests and A/B tests to validate hypotheses, iterating quickly to continuously improve the user experience.Specializing in the development of bot channels using artificial intelligence, with a focus on crafting user interaction scripts that encompass the definition of intents, entities, and dialogues.Monitor and analyze digital channel performance KPIs, making data-driven decisions to optimize product performance.Serve as a liaison between Marketing and Technology teams, ensuring clear communication and effective strategic alignment.

Manage digital projects from conception to final delivery, encompassing solution development and ongoing management.Oversee all digital channels in three languages, providing technical solutions and governance, while managing the development of layout, front-end, and back-end.Lead the company's financial education digital channels in three languages, focusing on expanding the retail investor base.Drive the UX and DesignOps strategy across digital channels in three languages, including user journey creation, design system development, accessibility, layouts, and front-end.Develop and implement market strategies, analyzing trends and identifying opportunities to maximize the reach and effectiveness of digital initiatives.

Lead digital projects related to institutional channels, stock quotations, and regulation.- Develop a data quotations e-commerce platform for banks and brokerage firms, exploring new business opportunities.-Develop digital financial education programs on digital platforms.-Develop an Investor Relations (IR) website for the company, aimed at communicating with market analysts, shareholders, and investors.