Graduated in Business Administration at PUC and MBA in Corporate Finance at IBMEC. Founder of Eritage Art Projects located in Lisbon, Portugal - A Cultural Platform for national and international artists in order to artistically breed an egalitarian collective, and conscious mind, focused on the dissemination of a more harmonious and sustainable way of life towards nature and society itself.The Art Projects are an attempt to address deeper issues related to the challenges of the twenty-first century and it is part of a constant search for viable and sustainable model of development, production and artistic education. As a Founder of Eritage, João Cavalcanti has built up on the principle of Conscious-Art to help in the development of a full citizens as valuable members for the sustainable growth of the community, wherever they nay reside in the world. The goal is to use art as a human development tool, turning the local community into a plataform for the democratically structured presentation and promotion of ideas, in order to stimulate new cooperation through shared artistic production. One of the main objetive is to enable young people and adults to reshape their own talents by changing the way they look at things, demystifying the logic of generating ideas, and recognizing that creativity is a skill that can be developed. After all, creativity is not just having ideas or thinking outside the box. To be creative is to know yourself, to be able to adapt, to break paradigms and to be willing to change.As a Creative Director, João Marcus Cavalcanti is responsible for the search of new formats and creative process which prioritize pioneering and originality in the development of thoughts. Discuss and organizing exhibitions along with the artists involved. Work to find creative solutions that provide maximum support for the artists with the minimum amount of time and resources required. seek the combination of an innovative vision with an intelligent process. Build and maintain lasting relationships with artists and collectors (institutional and individual investors), Mediation for commissioned Art Projects.