A graduate in Organisational Communication, from the 90s generation, who prefers to be addressed informally.At the age of 15, I discovered photography and for the very first time I understood what it was like to work towards a goal. I didn't rest until I had enough money to buy that Canon EOS 1000D.Later, at the age of 19, and after a short passage through the 1st year of Philosophy, at the Faculty of Arts and Humanities of the University of Coimbra, I realized that what really made me happy was to communicate. Spreading ideas, preaching stories or promoting brands.I started at the agency Agenda Setting, in Lisbon. That's where I first came into contact with social media management and had the opportunity to work for clients such as the EDP Foundation and the Electricity Museum. It was the starting point on my journey in Digital Marketing.Since then I have dedicated myself to helping SMEs start their marketing communication processes, through social networks and other digital platforms. More recently this contribution has translated into the management of paid campaigns through the Google Ads and Meta Business Center platforms.Something common to this path, (except for a couple of years during my academic life) has been sports. This presence took me, briefly, to Decathlon. There, as a section manager, I learned mainly what not to do when managing a team. Yes, what not to do. One has to learn somehow.Currently I am in charge of the strategic management of the digital presence, PPC campaigns for e-commerce and communications partnership management for the Madeira & Madeira Group, which owns the brands Mader, Saurium and Bricomania.My process is not yet halfway through. That is why I prefer to assume that those who come across me know something I don't know yet. So that today I can look at who I was yesterday and say that I have evolved as a professional, leader and communicator.