João Augusto Fernandes Email & Phone Number

State Of São Paulo, Brazil

Sao Paulo, Brazil

Performing as an investment agent includes client prospection, supporting them in their decision about financial assets, and sourcing updated information on the products offered by XP.- Investor profile identification and financial profile (individual and familiar) diagnosis,- Orientation on asset picking and investment allocation for patrimony protection, wealth management, acquisitions, family succession and others.- Ancord (professional certification) accredited. *XP Inc. is the Brazilian biggest investment bank. XP has recently hit R$ 1.1 Trillion in assets from clients and is a world-class leading technology-driven platform and trusted provider of low-fee financial products and services in Brazil, with stocks negotiated in NASDAQ. **InvestSmart is the biggest investment office representing XP Inc., in Brazil, with 80 branches, 120K customers and R$ 20 billion in assets under custody.

London E Região

Notting Hill store supervisor. Balfe's is one of the major bike retailers in the UK, with a 12-shop network, concentrated in London. I was responsible for sales and leading the sales team on daily tasks, as well as supporting the manager. Cash up the tills, sales reports, customer service and participation in meetings were also part of my routine.

London

Evans Cycles is the major bicycle retailer in the UK. Founded in 1921, the company has 50+ branches in the country, with complete workshops in every store. The business also includes a relevant e-commerce channel offering not only bikes but also, parts, accessories, clothing and services. The Supervisor role assists the store management on a variety of duties, including and not limiting to, lead the team, administrative work, customer service and sales.

São Paulo

Displayed strategic thinking skills to increase the company’s business potential on their recurring events, as well as prospecting new businesses to face the ever-growing competition. Key achievements• Identified opportunities to drive business development while creating strategies to grow sponsorships for ongoing projects such as ‘The Colour Run’ and ‘Disney Run’.• Prospected and secured agreements with world-renowned brands, such as Skittles, McDonald’s, Benetton and Decathlon valued at up to R$ 400,000.00, as well as partnerships with the magazines Runner’s World, Outside and Women’s Health.• Secured 130% sponsorship revenue growth for the company (2017x2016).• Conducted tens of meetings with companies such as Warner Bros., Turner, Disney and Mauricio de Souza, negotiating new projects to be implemented by the company.

São Paulo Area, Brazil

Managed marketing, business development and operations within this live marketing agency while facilitating Coca-Cola FEMSA’s (Mexican multinational beverage and retail company) account management and business development.Key achievements• Orchestrated sustainability-themed brand activation event series called ‘Praça da Cidadania’. The event aimed to promote and provide temporary support on education, entertainment and health & wellbeing within vulnerable communities.• Cut costs by 31% while improving safety and operational efficiency for 11 events, redefining logistics and operating plan. • Grew revenue by 45%, co-creating a nature conservation initiative targeting high-school students, sponsored by FEMSA.

Mogi Das Cruzes - Sp

Advised on brand and marketing development strategies, tactics and expected outcomes, securing Return on Investment (RoI) across multiple channels for this Brazilian university, with an annual budget of R$ 2,000,000.00. Supervised multifaceted team of 15 staff spanning events, social media, web design, sales, press and telemarketing.Key achievements• Designed and implemented enrolment scheme aiming corporations, including associated marketing literature and strategy development, that resulted in engagement from 800+ companies and 384 enrolments in first 90 days.• Reached important increases on enrolments for graduation (23%), post-graduation (62%) and technical high-school (29%), via effective marketing strategies.• Secured circa 300% more positive exposure in local TV and newspapers, having optimising relationships between university and local media vehicles, as well as proactively creating effective press-releases.• Gained 65% more unique visitors to the university’s website, through its redesign and SEO implementation. Drove the redesign of two other ones.• Increased social media followers on Twitter (38%) and Facebook (23%), with a high-quality content and constant interaction.

São Paulo - Sp

Managed ‘Netshoes’ (sports e-commerce) account, accumulating the role of project manager for the sports marketing agency.Key achievements• Developed & coordinated live marketing initiatives in 62 sport events sponsored by the client, impacting 150k+ consumers.• Consulted with the client to delineate its requirements, discuss solutions, present projects and develop new businesses.

Participated on the early accelerated growth of the small brand activation agency, developing taylor made projects for companies and brands such as NET, Kellogg’s, Decathlon, TAM, Itaú, Febraban, Ford, Honda, Magalu, Claro, ViaVarejo, Clube Paineiras, Adidas, Pepsico and Run&Fun, Performed different roles, including business development, account management and operations planning.

Created a taylor made project, sponsored by CAIXA, a Brazilian official bank, which allowed the small sports marketing agency to ome to fruition. Also authored another very successful 10K run specially for Adidas. Performed business development, account management and developed the events’ communication plans.

Established marketing and branding strategies to consolidate brand ‘Gayotto De Luca’, then one of the biggest sports marketing agency in Brazil, focused on running, triathlon and cycling events, on B2B segment. Managed and grew agency’s key accounts Avon, Pão de Açúcar and Petrobras. Conceived ‘Corporate Run’; one of Brzail’s most successful running series projects. Secured 15% increase in sponsorship revenue and helped bringing new clients such as Ford, Honda, Natura, Gatorade, Gillette, Pepsico, Speedo, TAM, Sustagen and Nestlé.

São Paulo, Brasil

Established Adidas Trail Running, successful project that introduced important innovations to the segment and helped overcome the category sales goals. Created, planned and executed successful product launch events, like Adidas Climacool (shoes and apparel), Fevernova (FIFA World Cup’02 ball) and Fluminense F.C.’s official jersey, all of them with impressive results on media coverage. Managed the sponsorship and brand activation for the first XGames Brazilian edition.

Led the marketing department and helped creating strategies that consolidated Runner as the major gym network in Brazil, raising its chain from 5 to 8 clubs and its customer base from around 9,000 to over 20,000. Created and negotiated important partnerships with Instituto Ayrton Senna and Adidas: the first one made viable the most important annual event of the company 98’ New Year Party, with 20K+ invitees; the second resulted in a cost-free apparel supply, using Runner’s ongoing advertising.

Mba Em Investimentos E Asset Allocation, Finance, General, Mba

Activities and Societies: Matemática financeira, análise fundamentalista de empresas, fundos de investimento, renda fixa privada, títulos.

Executive Marketing Mba, Marketing

Marketing Post-Graduation, Marketing

Physical Education, Saúde E Educação Física