João De Almeida Santana Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

• Management of positioning initiatives, design, and implementation of the strategic plan encompassing RX and OTC brands.• Business plan development, digital campaign design and execution.• Led the brand portfolio strategy, including the launch of new products in the orthopedics line.• Was responsible for leading the development and execution of digital promotional campaigns.• Development of performance levers, monitoring and implementing KPIs, streamlining results across different channels including social media, SEO, and e-commerce.• Worked in close collaboration with the field team, securing access to data on consumption habits to enable a customized offer, maximizing results.• Budget management, construction of P&L and sales forecast.• Collaborative leadership involving different areas of the company’s structure, ensuring a high level of engagement and performance.

São Paulo, Brazil

• Management and implementation of commercial strategies to drive growth for clients in the food sector.• Development of actions to generate greater brand visibility, better commercial channel choice, and price positioning, with a focus on consumers, ensuring increased sales to clients.• Creation and execution of a JBP to increase investment attraction.

São Paulo, Brazil

• Account management and development of commercial strategies to leverage brand participation and generate client growth.• In-depth analysis of client profile and development of an account plan aimed at identifying opportunities in consumer insights.• Presentation of original studies and development of a market research plan aimed at generating consumer data for clients.

São Paulo, Brazil

• Performance analysis and support to the creation and execution of brands’ business plans.• Led A&P management and construction of the commercial strategy for new launches, jointly with cross-functional areas.• Coordinated activations with the trade marketing team across different channels, including e-commerce.• Provided support for the development and monitoring of the digital communication campaign.• Planned and carried out medical events and provided support in the development of a strategy with pharmaceutical representatives.

São Paulo, Brazil

• Was responsible for data extraction, monthly brand analysis, and development of dashboards to monitor performance.• Led digital initiatives in line with the strategy and provided support in media campaigns and briefing for advertising agencies.• Monitoring and assistance in A&P management.

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba, Marketing