João Menezes Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

• Jan/24 - Current - Design Manager and Squad Lead at NuDS - Nu Design System, responsible for vision, OKRs execution and manager of a team of 7 designers collaborating with all geos and products at Nu.• Oct/22 to Dec/23 - Squad Lead on the Product & Design CoE - Center of Excellence team, responsible for globally scaling internal initiatives such as Product & Design Academy, UX Metrics, UX Consistency and Productivity Metrics, with the aim of increasing quality of practice and the sense of community in the area.

São Paulo, São Paulo, Brasil

• End-to-end UX leader in delivering premium products, services and brand experiences to business owners in Brazil. Direct and indirect management of a team of 20 designers, including Managers and Senior Staff. • Responsible for the team's strategic plan, long-term staffing, expanding the impact of technical disciplines and budget allocation. Interlocution with areas of Product, Marketing, Business Architecture, Business Analysis, Public Policy, Engineering, among others. • Articulator of the career development plan for designers at Nubank - Career Progression Map.

São Paulo E Região, Brasil

• Design leader of the Business Owners business unit, being co-responsible for developing a new market for Nubank. • Member of the general management of this business unit, ensuring that the design team strategically contributes to the transformation of this market (General Management). • Direct or indirect leader of all competencies in the area, such as UX Research, Product Design, UX Writing, Creative Design and Branding. • Participation in the launch and growth of a product that, in one year, expanded its user base to hundreds of thousands of customers. • Leader of the task forces for career progression in design and self-regulation/public policy for UX in Open Banking in the company.

Joinville E Região, Brasil

• Leader of Design Ops (System, Writing, Research) and Product Design for business owner clients. • Elaboration of structural projects: from strategic planning to customer service. • Coordination of a new Design System and interface development framework. • Persona mapping project development, with field surveys throughout Brazil.

Joinville E Região, Brasil

• Leader of the design strategy and the team of designers responsible for the platform's financial module. • Co-creation of the UX Writing competence for the elaboration of the first writing guide. • Management of the redesign project for the platform's bank reconciliation interface, the research object of my Master's thesis. The new conciliation process increased customer satisfaction and reduced technical calls. Scientific article presented in Madrid, winner of the award for best article in master's research, competing with 617 other publications.

Joinville E Região, Brasil

• Creation of products to simplify the bank reconciliation process, with emphasis on Open Banking: the first initiative of its kind in Brazil.

Responsible for the disciplines of Design, Project, Creativity, Social Media and Digital Strategy in renowned educational institutions, always with high performance in student satisfaction surveys.

Joinville

• Coordination of the design team focused on usability and experience. Responsible for generating insights for large corporations. • Creation of the Business/Consulting Design front for the company, creating the positioning and value proposition of Carbon, coworking space created by the agency.

Joinville

• Co-responsible for implementing the Experience Design Center, as well as an autonomous team within the company.

Joinville

• Internship focused on visual programming projects related to digital media, packaging and branding. • Co-participation in design and project management activities. • Consultant in digital and interactive interface projects.

Continuous Education, Leadership Communication With Impact

Continuing training course in leadership communication. More than 40 countries represented in the Feb-Mar-Apr/2021 class.

Master Degree In Design

• Stricto sensu graduate course. • Final Project: "Redesign of the bank reconciliation interface of the ContaAzul software", won the prize.

Graduation, Graphic Design

• Graduation in Design with specialization in Visual Programming. • Scientific initiation and extensionist research project throughout.