Joao Beltran Email & Phone Number

Campinas

São Paulo

Development and accompaniment of different projects to pursue a new level of customer service, through the training of the Sales team and/or Trade Marketing actions that create a visual identity of the brand and make the POS interactive.Creation of incentive campaigns to the Sales team as well as promotional efforts and loyalty programs to the final customer.Carring out POS researches for correct understanding of end users profile, behavior, brand perpection and necessities in order to identify opportunities to improve products and services as per customer’s expectations.Development and negotiation of new product lines with several suppliers, as a way to improve the mix of products and increase the offer to the final customers.Planning and coordination of promotional campaigns, which helped promote the brand and improved customer loyalty to the products.Elaboration of the media plan, including negotiation, creation and day-to-day execution.

Negotiated and Coordinated Trade Marketing and Visual Merchandizing actions. Developed commercial and marketing plans for each different product line, taking seasonality into account (Father’s Day, Mother’s Day, Valentine’s Day, Children’s Day, and Christmas campaigns).Created methodology to analyze product peformance in terms of sales, turnover, and profitability at POS thereby enabling identification of new opportunities and optimization of outlet space.Reestructuring Mix of products (different brands / categories), Lay-Out, Prepared a Training Program for store sales teams, provided an increase in the prescription of 8% (2003) and 10% (2004) and improvement of edge in 15% (2003) and 2% (2004).Managed commissions, budget, awards, sales, after sales, coordinated a Customer Service teams.

Managed inventory levels, considering turnover, profitability, and characteristics of each product and implementation of actions for improvement of performance based on price, quality, Trade Marketing action and promotions, had provided a sales increase of 18% (2000), 15 % (2001) and 36% (2002).Coordinated marketing actions and cooperated events jointly with private institutions promoting the brand and getting new clients, making marketing actions for brand promotion, registering stands, back light, outdoors.Elaboration of briefing for advertising agency, carried out research on market characteristics and needs, consumers, and competition.Increase of the Operational Profit in 14% (2000), 9% (2001) and 22% (2002) through budgetary control and insolvency.