João Paulo Capelli Martins, Phd Email & Phone Number

Porto Alegre, RS, BR

Porto Alegre E Região, Brasil

- Instructor of digital marketing and strategic communication subjects for MBA courses.- Instructor of marketing metrics, strategic planning, and cyberculture subjects for university courses in administration, journalism, advertising, and design.- Advisor for final projects in MBA and university Marketing courses.B.A.Administration, Advertising, Journalism.

Porto Alegre, Rio Grande Do Sul, Brasil

Consultancy advisory services offered to i-Lab (Business Incubators of ESPM)- Conducting market and competition analyses to identify opportunities and challenges, assisting incubators and startups in defining marketing and communication strategies. - Trainings and capacity-building for startups, aiming at the continuous improvement of marketing and.

Porto Alegre E Região, Brasil

- Directly responsible for researching and implementing strategic plans for expanding the digital, social, and e-commerce presence of over 100 brands in various sectors in Brazil and LATAM.- Training and leadership of teams with over 15 people, including digital marketing analysts and consultants, and project leaders.- Brand repositioning and branding, GTM.

Porto Alegre, RS, Brasil

Consumer Behavior

Florianópolis E Região, Brasil

Digital Marketing

Porto Alegre E Região, Brasil

Graduate StudiesMBA in Innovation and Service Design- Discipline: Branding Planning and Communication

Porto Alegre Area, Brazil

- Reporting to the BU Director, with direct interface with the CEO and reports to the Board. - Structuring of the entire commercial flow, from registration, planning, market research, competition and innovations to development, marketing mix, pricing, and GTM.- Training and leadership of teams with over 8 people, including analysts and commercial.

São Paulo Area, Brazil

- Directly responsible for digital subscription services such as Sonora (digital music service), Terra Videos (video streaming), Terra Mail, among other VAS (Value-Added Services).- Brand management, involving: Marketing, Style, Planning, and Design, with a team of 20 people, all direct reports.- Brand repositioning and branding, GTM and execution.

Porto Alegre, Rio Grande Do Sul, Brasil

As Marketing Coordinator from May 2005 to August 2008, he stood out in the development and execution of marketing strategies to achieve the objectives of VAS (Value-Added Services) and Access (Internet) services. His responsibilities included overseeing and coordinating the creation of various marketing materials, ranging from social media content to.

Porto Alegre, Rio Grande Do Sul, Brasil

In the role of Marketing Controller, demonstrated proficiency in monitoring and analyzing the performance of marketing campaigns, as well as managing the marketing budget. Adept at market, competition, and trend analysis, generating periodic reports on the performance of marketing campaigns. With a constant focus on identifying opportunities for.

Porto Alegre, Rio Grande Do Sul, Brasil

As a Marketing Intern, he was introduced to the world of marketing, having the opportunity to learn and contribute in various facets of the area. His responsibilities included supporting marketing campaigns, assisting in market and competition analysis, collaborating in the creation of content for different media channels, and participating in monitoring.

Doutorado, In Innovation And Competitiveness

Activities and Societies: Grupos de Pesquisa em Comportamento do Consumidor Recomendado pela Capes, com conceito 5 e reconhecido pelo.

Master'S Degree, Administração De Empresas

Activities and Societies: Visitas em empresas com JC Decaux (Paris, França) e Freixenet (Barcelona, Espanha). www.jcdecaux.fr.

Master Of Business Administration (Mba), Administração De Empresas

Activities and Societies: Aulas nas universidades de Paris (HEC) e Barcelona (EADA) www.hec.edu www.eada.edu

Bachelor, Management

Activities and Societies: Projetos de Pesquisa em Marketing/Comportamento do Consumidor