João Paulo Capelli Martins, Phd Email and Phone Number
João Paulo Capelli Martins, Phd work email
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João Paulo Capelli Martins, Phd personal email
Marketing professional with extensive experience in creating and executing digital and offline strategies. Proven experience in leading high-performance teams, aligning all marketing efforts with the company’s strategic objectives.With a solid background in Marketing and Business Administration, I possess expertise in market analysis to identify trends, opportunities, and threats, supporting data-driven decision-making. My experience includes managing budgets to maximize ROI and creating engaging content for websites, blogs, and social media.I have worked in multinational companies such as Terra Networks and Serasa Experian. At Terra, I was responsible for repositioning the brand and managing the digital services portfolio, achieving 120% revenue growth in two years. I coordinated marketing campaigns for a subscriber base of 4 million in Brazil and Latin America, leading a team of 20 people and promoting partnerships with multinationals like Sony and Telefónica.At Serasa Experian, as a Sales Manager, I implemented segmentation and BI strategies that resulted in a 110% increase in SME channel revenue. I structured the commercial flow, trained teams, and implemented consultative sales methodologies, boosting team productivity by 28%.I have deep knowledge of Digital Marketing, including SEO, SEM, email marketing, automation, and CRM strategies. I am capable of managing integrated marketing projects and implementing innovative solutions that add value to the client and increase the company’s competitiveness in the market.Additionally, I have strong communication and negotiation skills, responsible for establishing strategic partnerships and building lasting relationships with internal and external stakeholders. I have provided digital marketing consultancy for over 100 brands in Brazil and Latin America, resulting in more than 200% growth in online channels.I also have academic experience as an MBA and undergraduate professor at ESPM, with an average evaluation score of 4.5/5, and have guided award-winning projects. I am fluent in English and have participated in research and international negotiations in Europe, the US, and Canada. I hold a PhD in Innovation and Competitiveness, a Master’s in Business Administration, and an International MBA, which provide me with a comprehensive and strategic business management perspective.Ready to lead digital transformation and marketing innovation, contributing to the sustainable growth of the company and the development of strong and relevant brands.
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Professor AdjuntoQi Faculdade & Escola TécnicaPorto Alegre, Rs, Br
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Mba And University ProfessorSchool Of Advertising And Marketing (Espm) Mar 2015 - PresentPorto Alegre E Região, Brasil- Instructor of digital marketing and strategic communication subjects for MBA courses.- Instructor of marketing metrics, strategic planning, and cyberculture subjects for university courses in administration, journalism, advertising, and design.- Advisor for final projects in MBA and university Marketing courses.B.A.Administration, Advertising, Journalism and Design coursesSubjects:- Digital marketing- Marketing Trends- Cyberculture- Strategic… Show more - Instructor of digital marketing and strategic communication subjects for MBA courses.- Instructor of marketing metrics, strategic planning, and cyberculture subjects for university courses in administration, journalism, advertising, and design.- Advisor for final projects in MBA and university Marketing courses.B.A.Administration, Advertising, Journalism and Design coursesSubjects:- Digital marketing- Marketing Trends- Cyberculture- Strategic planning- Marketing Metrics Show less -
Consultancy Advisory ServicesSchool Of Advertising And Marketing (Espm) Feb 2016 - Mar 2018Porto Alegre, Rio Grande Do Sul, BrasilConsultancy advisory services offered to i-Lab (Business Incubators of ESPM)- Conducting market and competition analyses to identify opportunities and challenges, assisting incubators and startups in defining marketing and communication strategies. - Trainings and capacity-building for startups, aiming at the continuous improvement of marketing and communication actions.
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Marketing And Business ConsultantCapelli Inteligência Digital Jul 2018 - Dec 2023Porto Alegre E Região, Brasil- Directly responsible for researching and implementing strategic plans for expanding the digital, social, and e-commerce presence of over 100 brands in various sectors in Brazil and LATAM.- Training and leadership of teams with over 15 people, including digital marketing analysts and consultants, and project leaders.- Brand repositioning and branding, GTM and execution, analysis, pricing, portfolio readjustment and segmentation, purchasing, management, and P&L results. - Reporting… Show more - Directly responsible for researching and implementing strategic plans for expanding the digital, social, and e-commerce presence of over 100 brands in various sectors in Brazil and LATAM.- Training and leadership of teams with over 15 people, including digital marketing analysts and consultants, and project leaders.- Brand repositioning and branding, GTM and execution, analysis, pricing, portfolio readjustment and segmentation, purchasing, management, and P&L results. - Reporting to the company's clients, with direct interface with the CEOs and reports to the stakeholders on the digital performance of the brands. - Responsible for structuring the Product and Planning areas – defining processes, governance, management systems, and team formation. - Management and execution of the Brand Plan, marketing mix, creative and content direction, managing the communication process of the products and the brand with the end consumer. Show less -
Mba And University ProfessorFadergs Aug 2019 - Aug 2023Porto Alegre, Rs, BrasilConsumer Behavior -
Mba And University ProfessorSenac Santa Catarina May 2018 - Aug 2023Florianópolis E Região, BrasilDigital Marketing -
Mba And University ProfessorUnilasalle Mar 2018 - Aug 2023Porto Alegre E Região, BrasilGraduate StudiesMBA in Innovation and Service Design- Discipline: Branding Planning and Communication -
Sales ManagerSerasa Experian Jan 2013 - May 2015Porto Alegre Area, Brazil- Reporting to the BU Director, with direct interface with the CEO and reports to the Board. - Structuring of the entire commercial flow, from registration, planning, market research, competition and innovations to development, marketing mix, pricing, and GTM.- Training and leadership of teams with over 8 people, including analysts and commercial consultants, to serve the B2B market. -
Sales, Marketing And Product ManagerTerra Networks Sep 2008 - Apr 2011São Paulo Area, Brazil- Directly responsible for digital subscription services such as Sonora (digital music service), Terra Videos (video streaming), Terra Mail, among other VAS (Value-Added Services).- Brand management, involving: Marketing, Style, Planning, and Design, with a team of 20 people, all direct reports.- Brand repositioning and branding, GTM and execution, analysis, pricing, portfolio readjustment and segmentation, purchasing, management, and P&L results.- Manager of plan development and… Show more - Directly responsible for digital subscription services such as Sonora (digital music service), Terra Videos (video streaming), Terra Mail, among other VAS (Value-Added Services).- Brand management, involving: Marketing, Style, Planning, and Design, with a team of 20 people, all direct reports.- Brand repositioning and branding, GTM and execution, analysis, pricing, portfolio readjustment and segmentation, purchasing, management, and P&L results.- Manager of plan development and execution of marketing campaigns (online and offline) for a base of 4 million Terra subscribers in Brazil and LATAM.- Strategy and management of the Brand Plan and growth levers, through planning, coordination, innovation, brand communication, and performance, management, and implementation of agile methodologies and multifunctional teams.- Promoter of alliances with multinationals such as: Sony, HP, Telefónica, CCE, Itautec, and Positivo, for omnichannel marketing of Terra's digital services. Show less -
Marketing CoordinatorTerra May 2005 - Aug 2008Porto Alegre, Rio Grande Do Sul, BrasilAs Marketing Coordinator from May 2005 to August 2008, he stood out in the development and execution of marketing strategies to achieve the objectives of VAS (Value-Added Services) and Access (Internet) services. His responsibilities included overseeing and coordinating the creation of various marketing materials, ranging from social media content to printed materials and videos. Moreover, he demonstrated skill in monitoring and analyzing campaign performance metrics, identifying opportunities… Show more As Marketing Coordinator from May 2005 to August 2008, he stood out in the development and execution of marketing strategies to achieve the objectives of VAS (Value-Added Services) and Access (Internet) services. His responsibilities included overseeing and coordinating the creation of various marketing materials, ranging from social media content to printed materials and videos. Moreover, he demonstrated skill in monitoring and analyzing campaign performance metrics, identifying opportunities for improvement, and adjusting strategies as needed. Main activities:- Development and execution of marketing strategies to achieve Terra's objectives in VAS and Access services, including product promotion campaigns, branding actions, and lead generation campaigns.- Supervision and coordination of the creation of marketing materials, such as content for social networks, emails, blogs, printed materials, videos, among others.- Monitoring and analysis of campaign performance metrics, identifying opportunities for improvement and adjusting strategies as necessary. Show less
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Marketing ControllerTerra Jan 2002 - Apr 2005Porto Alegre, Rio Grande Do Sul, BrasilIn the role of Marketing Controller, demonstrated proficiency in monitoring and analyzing the performance of marketing campaigns, as well as managing the marketing budget. Adept at market, competition, and trend analysis, generating periodic reports on the performance of marketing campaigns. With a constant focus on identifying opportunities for improvement, optimized Terra's marketing strategies, collaborated in setting measurable goals and objectives, and implemented control systems and… Show more In the role of Marketing Controller, demonstrated proficiency in monitoring and analyzing the performance of marketing campaigns, as well as managing the marketing budget. Adept at market, competition, and trend analysis, generating periodic reports on the performance of marketing campaigns. With a constant focus on identifying opportunities for improvement, optimized Terra's marketing strategies, collaborated in setting measurable goals and objectives, and implemented control systems and metrics to assess the impact of marketing actions. Moreover, ensured that all marketing initiatives complied with the company's policies and guidelines. Main activities:- Monitoring and analysis of the performance of marketing campaigns.- Control of the marketing budget.- Market, competition, and trend analysis.- Generation of periodic reports on the performance of marketing campaigns.- Identification of opportunities for improvement and optimization of marketing strategies.- Collaboration in defining measurable goals and objectives for campaigns.- Implementation of control systems and metrics to assess the impact of marketing actions.- Ensuring compliance of marketing initiatives with company policies and guidelines Show less
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Marketing InternTerra Jul 1999 - Dec 2001Porto Alegre, Rio Grande Do Sul, BrasilAs a Marketing Intern, he was introduced to the world of marketing, having the opportunity to learn and contribute in various facets of the area. His responsibilities included supporting marketing campaigns, assisting in market and competition analysis, collaborating in the creation of content for different media channels, and participating in monitoring and evaluating the performance of campaigns. Showing enthusiasm and a quick learning curve, he also had the opportunity to engage in special… Show more As a Marketing Intern, he was introduced to the world of marketing, having the opportunity to learn and contribute in various facets of the area. His responsibilities included supporting marketing campaigns, assisting in market and competition analysis, collaborating in the creation of content for different media channels, and participating in monitoring and evaluating the performance of campaigns. Showing enthusiasm and a quick learning curve, he also had the opportunity to engage in special projects, providing fresh insights and contributing to the continuous improvement of the company's marketing strategies. Main activities:- Generation of periodic reports on the performance of marketing campaigns.- Control of the marketing budget. Show less
João Paulo Capelli Martins, Phd Skills
João Paulo Capelli Martins, Phd Education Details
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In Innovation And Competitiveness -
Administração De Empresas -
Administração De Empresas
Frequently Asked Questions about João Paulo Capelli Martins, Phd
What company does João Paulo Capelli Martins, Phd work for?
João Paulo Capelli Martins, Phd works for Qi Faculdade & Escola Técnica
What is João Paulo Capelli Martins, Phd's role at the current company?
João Paulo Capelli Martins, Phd's current role is Professor adjunto.
What is João Paulo Capelli Martins, Phd's email address?
João Paulo Capelli Martins, Phd's email address is jp****@****.com.br
What schools did João Paulo Capelli Martins, Phd attend?
João Paulo Capelli Martins, Phd attended Pontifícia Universidade Católica Do Rio Grande Do Sul, Universidade Federal Do Rio Grande Do Sul, Universidade Federal Do Rio Grande Do Sul, Pontifícia Universidade Católica Do Rio Grande Do Sul.
What are some of João Paulo Capelli Martins, Phd's interests?
João Paulo Capelli Martins, Phd has interest in Management Development, Children, Others, Business Development, Marketing, Environment, Education, Poverty Alleviation, Consultant And Speaker On Topics Such As, Digital Music.
What skills is João Paulo Capelli Martins, Phd known for?
João Paulo Capelli Martins, Phd has skills like Marketing, Marketing Strategy, Digital Marketing, Strategic Planning, Strategic Partnerships, Marketing Digital, Product Management, Product Development, Business Development, Online Advertising, Business Planning, Sales Operations.
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