João Vale work email
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João Vale personal email
Experience and competence on Marketing and Communication, with Digital focus:➡ Brand Digital & Media Communication with scope on strategy definition, planning, budget optimization, agencies’ briefings (media/creativity), post evaluations and ROI aggregation, giving feedback internally and externally, operating in multi devices (mobile, desktop and tablet) and different aims (awareness/display, performance/programmatic and search marketing).➡ Content management, according to consumer behavior analysis, internally (analytics) and externally, with user experience focus for each moment of truth. ➡ Digital trends, development and monitoring on all media, respecting not only the best practices, but also with tactical tests and specific studies. Looking for integration and better digital answers in every touch points for each consumer decision journey stadium. ➡ Degree in Management, Master in Marketing with a thesis on viral marketing context creating a strategical framework.
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Digital Channels ManagerOceanário De LisboaLisbon, Pt -
Digital ManagerOceanário De Lisboa Sep 2024 - PresentLisboa, PortugalPromover o conhecimento do oceano, sensibilizando os cidadãos em geral para o dever da conservação do património natural, através da alteração dos seus comportamentos.https://www.oceanario.pt/ -
Digital & Media ManagerDanone Mar 2020 - Sep 2024Lisboa E Região, Portugal -
Head Of DigitalPernod Ricard Jan 2017 - Mar 2020Lisboa• Digital Transformation Manager, with 4 key focus areas (Digital Media, Social Media, E-Commerce and CRM). Reporting to CMO.• Implementing solutions, tools and process to develop the digital assets, com. and people.• Leading the digital communication strategy, planning, budgeting, cost optimizations, briefing, post evaluation (ROI) and feedback to the company.• Managing e-retailers relation to explore new media formats and e-commerce initiatives. • Media integration supervisor and offline media consultant.• Influencer marketing manager. • Managing e-retailers relation to explore new media formats and e-commerce initiatives.• GDPR Marketing Champion• Brands: Jameson, Beefeater and Prestige & Champagne brands (Perrier Jouët & GHMUMM). • KPI’s: Contacts (Reach, Impressions), Engagement (Clicks and Visits), Conversion (Prod. Views, e-Sales and newsletter subscription). -
Tutor - Digital Marketing Strategy - Email MarketingEdit. - Disruptive Digital Education Nov 2017 - Apr 2018Lisboa E Região, PortugalDigital Marketing Strategy | email marketing -
External Media ManagerIkea Apr 2016 - Dec 2016Lisboa E Região, PortugalMedia strategy & planning: digital (*), tv, radio, press, outdoor & cinema.Main responsibilities: communication strategy, budget managment, media agency brief, approvals and post evaluation with analytics.(*): paid search, display advertising, SEO, remarketing, mobile, apps and social media.Communication Strategy | Integration | User Experience | Paid/Owned/Earned | Consumer Decision Journey | Micro-Moments -
Web Marketing SpecialistIkea Sep 2013 - Dec 2016Lisboa E Região, PortugalWeb analysis, SEO, online behaviour, remarketing, online advertising, paid search, mobile environment, apps, content activation, strategy, UX, omnichannel, communication, social media and integration.• Web & digital team on marketing’s department working for visitation goal, instore and online.• Management of own media channels (site, mobile site, application – iOS and Android – anddata base for newsletter and sms) and Paid media channels (display ads, paid search, nativeads, social networks and affiliates).• Responsible for consumer behaviour analysis on digital environment, internally (analytics) andexternally.• In charge of SEO – strategy, implementation and evaluation.• Meeting member for campaigns and marketing strategy definitions.
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Digital ManagerMediacom Mar 2012 - Aug 2013Lisboa E Região, PortugalDigital consultancy, planning, management, evaluation.areas: display, search (paid & seo), social, mobile.Digital manager at MediaCom (media agency).Leading the digital transformation of the agency, monitoring teams and processes, looking for adaptation and evolution on the advertisers and media partners side. Ensuring strategical planning and innovation.• Major clients: IKEA, Volkswagen group, SEAT, Toshiba e Allianz.• Supervisor for campaigns’ planning, implementation and post evaluation.• Investments control, ensuring all conditions and negotiations with digital media partners.• Tailor made solutions developed with media partners for advertisers. -
Digital Media PlannerMediacom Jun 2011 - Feb 2012Lisboa E Região, PortugalDigital team member, supporting digital transformation of processes between media planners,advertisers and media partners.• Major clients: IKEA, P&G, Volkswagen group, SEAT e Toshiba.• Planning, implementation and post-evaluations of digital campaigns.• Proximity to implementation teams – Search, display e performance.
João Vale Skills
João Vale Education Details
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Gestão De Marketing
Frequently Asked Questions about João Vale
What company does João Vale work for?
João Vale works for Oceanário De Lisboa
What is João Vale's role at the current company?
João Vale's current role is Digital Channels Manager.
What is João Vale's email address?
João Vale's email address is jo****@****one.com
What schools did João Vale attend?
João Vale attended Iscte - Instituto Universitário De Lisboa, Universidad Esan, Iscte - Instituto Universitário De Lisboa.
What are some of João Vale's interests?
João Vale has interest in Social Services.
What skills is João Vale known for?
João Vale has skills like Advertising, Online Advertising, Media Planning, Digital Strategy, Media Strategy, Digital Marketing, Media Buying, Digital Media, Mobile Marketing, Integrated Marketing, Sem, Online Marketing.
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