System Architect with 11+ years of experience working as freelancer, at public service, at private sector and as startup founder. My great trait is my entrepreneurial spirit, with both deep understand of business rules and bold sense of self-responsibility and innovation. To apply these concepts to the technology world, I use tools, frameworks and standards to manage the technical debt in order to keep the business competitive and customer-centric with low-cost, fast iterations and focused on utility.Despite my diverse experience in tech, I focus on keep the things simple, proving that innovation doesn't always require the last new thing. I advocate in favor of good and old relational database PostgreSQL and SQL language to solve plenty of problems efficiently, taking advantage of indexes, transactions, execution plans, constraints, document store, full text search, partitions, table as queue, materialized views, triggers. I never heard of any other technology that has so much features built-in with little complexity. The greatest challenge is adapt database technology to the cloud environment, which demands a new way of thinking.I also support the good and old HTTP protocol and native browser standards such as HTML and XSLT. It provides awesome features such as cache mechanisms, DOM, request, response status code, Cookies, URI based navigation. With well configured cache and use of CDN services, you can deliver a fluid experience for the user without a lot of complexity. XSLT is a game changer in this context because it provides a equivalent experience of AJAX and JavaScript alternatives for most of the cases, with far less complexity, even without the need of an presentation server because it's done client-side at the same time it's already API first.The two most exciting areas in software development for me is business and service layer. Efficient business rules management can be achieved through BPMN/DMN standards, using Kogito. Efficient service layer management can be achieved through EIP standard, using Apache Camel. In case you need a more complex solution, you can integrate both solutions with Clojure, Scala, Kotlin, Groovy, and Java.All these technologies are great, but their true power is at cloud because they can provide also low infrastructure cost and low carbon foot-print as cloud native platforms. I think cloud is awesome because it can shift the business model from SaaS Seat Subscription to SaaS PAYG. This completely changes the software development focus from frequency of features released to refactor the most used features.