João Guilherme Brotto Email & Phone Number

Valencian Community, Spain

At the end of 2023, I was invited to work as a journalist for the Climate Change Impacts Information and Analysis System (AdaptaBrasil MCTI) due to my skills in writing about climate change. AdaptaBrasil MCTI is a platform that provides indices and risk indicators of climate change impacts in Brazil, integrated into a single platform. Established by the Brazilian Ministry of Science, Technology, and Innovations, it aims to consolidate, integrate, and disseminate information to advance the analysis of climate change impacts, both observed and projected within the national territory, supporting authorities responsible for adaptation actions.I am responsible for creating stories for the AdaptaBrasil website, including breaking news and stories about how "Adapta" is being used by universities, the press, cities, and public organizations. I also create complex articles to explain each of the eight strategic sectors that AdaptaBrasil covers. The link below shows an example—it's a text about the impacts of climate change on Brazilian road infrastructure and the data that AdaptaBrasil has about it.Most of the stories I write are based on complex scientific subjects, so I am in constant contact with authorities from the Ministry, Brazilian climate authorities, and climate scientists. An important part of my job is interviewing them and gathering information to write the stories.Additionally, I am responsible for creating social media posts (design and text) for the Instagram and X accounts.As a journalist in AdaptaBrasil MCTI working directly with climate authorities, I have been learning a lot about how to transform complex climate information into something simple, practical, and useful for different audiences.

A Economia B is a business journalism and curation platform focused on ESG and sustainability, which I co-created in 2020 with my wife, who is also a journalist and business partner. Our role is to translate ideas and concepts related to sustainable development, regeneration, and socio-environmental issues for organizations and professionals. We founded A Economia B when we recognized our responsibility as journalists and communicators in the face of the climate emergency. We exist to share insightful stories to inform, engage and inspire people and organizations to take action. In addition to our journalistic work, we offer a range of training and communication solutions for organizations engaged in these issues.Being an entrepreneur in journalism is very challenging and requires multiple skills. As co-founder and editor, I'm involved in nearly all management and editorial roles. While working as an international correspondent and editor, I'm responsible for all aspects of the content platform and its multiple channels.My editorial duties include:- Planning the content schedule- Interviewing specialists- Writing stories for our site, newsletter, and social media channels- Producing short documentaries, podcasts, and reportsAdditionally, as the manager of the communications team, I'm responsible for:- Planning job descriptions- Training the team- Acting as a content strategist and editorial consultant for A Economia B's clientsI'm also frequently invited to provide lectures about climate change, ESG, and sustainability for the private sector. Apart from these responsibilities, I handled the administrative and commercial affairs of A Economia B. Despite the significant workload, I considered myself privileged to manage multiple and diverse activities simultaneously.I can't put into words how much I have learned from being a journalist and entrepreneur since the beginning of my career.

Worldwide

I was the co-founder and content strategist of Handmade Content, a boutique content marketing agency that operated successfully for nine years. Handmade was created by my partner and me right after we graduated from Journalism School.Working at Handmade Content it was a comprehensive experience of being a journalist, an entrepreneur, and wearing many other hats simultaneously. We specialized in crafting content stories to help brands build their relevance through content marketing.My primary role was as a consultant for our clients, working with them to plan content strategies for our team or theirs to execute. My daily responsibilities included planning, monitoring, analyzing, and sometimes helping the team create content pieces such as:- Blog posts- Social media content- Newsletters- Internal communication materials- Special reports- Video content- Podcasts- Printed magazines- Books- Additionally, I served as the business director, managing people, clients, suppliers, and other general aspects of being a small entrepreneur in the content industry.MAJOR ACHIEVEMENTSFrom day one, Handmade was a remote agency. We started the company in 2010 while living in London, working with Brazilian clients. Since then, I have lived in Argentina, the USA, Italy, and Spain. I feel proud of successfully building a company working from home in different countries long before it became common.We worked with dozens of clients, from big wholesalers to entrepreneurial organizations in Brazil and Europe. For them, we created all kinds of content materials you can imagine.A Economia B is the most relevant project of Handmade. I consider this my greatest achievement: creating a content project with the vision of it surpassing the existing company. The content agency ceased operations to allow A Economia B to flourish.

Worldwide

Travel blog created in 2010 to share our travel stories. Over the years, we have cultivated a good audience, made great friends, and learned a lot about various aspects of journalism and entrepreneurship.We have content about 15 countries, as well as reflections on the nomadic life and career.www.pravernomundo.com.br

Responsible for media relations for the largest sales event in Latin America.

Responsible for developing and coordinating the press and corporate communications project for the company.I produced marketing campaigns, negotiated partnerships, managed internal communications, and handled media relations.Through my efforts, we secured coverage in major Brazilian media outlets and even became regular columnists for the newspaper Valor Econômico, the mosr relevant news outlet about economy in Brazil.

Curitiba Area, Brazil

As an intern, I worked as a reporter for the magazines VendaMais and Liderança, publications aimed at sales and management professionals. I also served in various other editorial projects as an editorial coordinator and manager of communication products. Lastly, I worked as a copywriter for promotional campaigns at the publishing house.

Pós-Graduação Lato Sensu - Mba, Desenvolvimento Sustentável E Economia Circular

The objective of the MBA is to train leaders capable of transforming sustainability into a competitive advantage and driving impactful.

Bachelor'S Degree, Journalism