Engineer, Finance Executive (CFO) & Tech Entrepreneur (CEO), what sets João apart is his ability to turn major challenges into extraordinary opportunities, by leveraging on his creative thinking and solutions building skills, well sharpened throughout a very successful career.The first half of that in one of the best real life strategic-thinking business schools, P&G, where he repeatedly experienced gleaning business insights through analytical rigor and being on the driver’s seat in in delivering sustainable top-line and bottom-line results. The latter half on the digital landscape, both as a CFO of industry leaders and a Founder & CEO of disruptive startups, switching gears to a substantially different agenda: trusting both data and intuition and endless innovation pivoting to unleash hyper-growth on revenues. In short, the combination of his natural-born skills with a very diverse career path, puts João in a vantage point to add significant value in a variety roles, particularly in industries and companies who could benefit from a well round, finance & tech, executive & entrepreneur.