• Recognized as LATAM reference for digital consultancy in the organization.• DigiTrainings performed almost every month. Excellent multi-functional feedback and engagement.• Scale projects with ~90% of savings or cost avoidance.• Social Media: Build the base to have consistency, economies of scale and center of expertise.• “Vaxintour”, a website designed to target travelers and boost the endemic portfolio

• Created Consumer Marketing Campaigns for Influenza, Meningitis and Dengue vaccines.• Created “Dengue Experience” (DEx), an innovative Escape Room to educate the population, in a context where the marketing of prescription medicines is extremely regulated. • Implemented DEx in São Paulo, Maringá and Londrina, generating Earned Media Value of R$ 1.8M (by investing R$ 742k), which means ROI = 2.5, plus +3k people educated.

• Implementation of a new integrated media planning model based on Reach & Frequency of all vehicles, including Open TV, Pay TV, Radio, Outdoor and Digital Media.• Optimization of media plans of all Procter & Gamble brands in Brazil, maximizing Return on Investment and improving effectiveness in targeting.

• Downy (fabric softener): Transformation of the brand in Mexico, Brazil, Colombia, and Peru. "Dressing up with perfume all day" reversed negative trends in branding metrics in Mexico and helped accelerate sales in Brazil until it reached the lead in the concentrated softener segment.• Launch of "Ariel Líquido Concentrado" in Brazil, validating name, packaging, formula, and communication, through a qualitative and quantitative research plan with the target audience.

• Pepto-Bismol and Metamucil (Digestive Wellness): Strategy definition, based on consumer insights to guide communication development and demand planning.• Vick (Respiratory Health). Projects related to segmentation and qualification of communication.• Hipoglós (Baby Rash Cream): NIELSEN sales fundamentals analysis (distribution, inventory, price) by area and channel to identify levers of growth. Interventions in communication and packaging, to balance the perception of the product… Show more • Pepto-Bismol and Metamucil (Digestive Wellness): Strategy definition, based on consumer insights to guide communication development and demand planning.• Vick (Respiratory Health). Projects related to segmentation and qualification of communication.• Hipoglós (Baby Rash Cream): NIELSEN sales fundamentals analysis (distribution, inventory, price) by area and channel to identify levers of growth. Interventions in communication and packaging, to balance the perception of the product value. Show less