As Head of PR and International Marketing, I coordinate global communication campaigns involving PR and various digital marketing strategies. With an extensive network of partners across five continents, we create campaigns that combine a consistent narrative with a high level of localization, always mindful of the unique characteristics of each region.

Vereda is what the oases of the Cerrado, the Brazilian savanna, are called. A source of life, it concentrates springs that give rise to rivers and shelters various types of animals.In Spanish, vereda means path, in the countryside or in the cities.Vereda Global aims to use our team's expertise in strategic marketing, public relations, and market intelligence to accelerate the ecological transition across various sectors.We develop marketing strategies with the goal of boosting businesses and leaderships committed to the regeneration of the planet. We provide consultancy services in marketing, ghostwriting, and public relations.With a team of collaborators spread across various regions and specialized in topics such as agriculture, energy, bioeconomy, industry, among others, we are at your disposal to transform you and your company into a reference in the new regenerative economy.

As an independent consultant, I have coordinated successful marketing and PR campaigns for several companies such as Jacto and PPA in Latin America, Southern Africa, USA and Europe. As a result of this work, our clients had an exponential increase in their international visibility.

As a PR consultant, I managed multiple campaings, helping companies from USA, China, and Europe strengthen their brand in Latin America and increase their market share in the region. At Sherlock Communications, I coordinated the PR account of Instructure, a global edtech company, accross several Latin American countries. This campaign won the Global SABRE Award, one of the most respected PR prizes in the World.

During 10 years, I worked as a story producer in documentary films, documentary series and special reports for TV channels from Europe (i.e. Arte, TF1, France 2, France 3 and NOS) and Brazil. These jobs made me travel to more than 30 countries on five continents, which helped me build a broad view of the world.