Joao Luz Email & Phone Number

● Engaged as communication Team leader, leading a team composed of 3 analysts, to ensure the engagement, development, and performance of each member.● Offline and digital marketing development and communication plan for the high perfumery brand in the direct sales channel, aiming to optimize the presence and impact of the brand in the market.● Creation of a communication strategy for the retail commercial cycle, covering the aspects of promotions, product launches and commemorative… Show more ● Engaged as communication Team leader, leading a team composed of 3 analysts, to ensure the engagement, development, and performance of each member.● Offline and digital marketing development and communication plan for the high perfumery brand in the direct sales channel, aiming to optimize the presence and impact of the brand in the market.● Creation of a communication strategy for the retail commercial cycle, covering the aspects of promotions, product launches and commemorative dates, ensuring a comprehensive approach aligned with commercial objectives.● Marketing campaigns management, performing the development of briefing, creative analysis, interaction with agencies, monitoring of schedules, budgets, and coordination of multidisciplinary teams, in addition to establishing strategic relationships with influencers.● Production of the communication and digital marketing plan, maximizing the presence in channels, such as applications, media, portals, chatbots and SEO, using advanced methodologies to achieve operational efficiency.● Definition of scripts, direction, as well as production of photos and videos for social networks, ensuring a consistent narrative for the brand.● Organization and planning of face-to-face and online events, from conception to execution, providing experiences aligned with the brand's identity.● Responsible for conducting the OFF-communication plan, including visual merchandising strategies for stores and the creation of catalogs for the direct sales channel, aiming to optimize the presentation of products and strengthen the customer experience.● Brand building in several channels, using language studies, codes, references, positioning, niche, and competition, ensuring a consistent presence.● Management of high investment projects, seeking alignment with the company's strategic objectives and optimizing the return on investment. Show less

São Paulo

● Working as a Team Leader, leading a team composed of three analysts and one specialist, as well as innovation projects in the O Boticário store channel, focusing on the management of initiatives related to omnichannel and customer experience.● Mapping and analysis of the customer journey in physical and digital store channels, to identify opportunities for improvement and personalization.● Conducted the development of the infinite shelf pilot in the store channel, covering all phases… Show more ● Working as a Team Leader, leading a team composed of three analysts and one specialist, as well as innovation projects in the O Boticário store channel, focusing on the management of initiatives related to omnichannel and customer experience.● Mapping and analysis of the customer journey in physical and digital store channels, to identify opportunities for improvement and personalization.● Conducted the development of the infinite shelf pilot in the store channel, covering all phases of the process, from ideation to rollout planning, including management, training, results monitoring and communication.● Active participation in the development of the product in-store services, makeup, and skin care services, engaged in concept, project management, training and launch campaign with influencers.● Leadership in the design of the training track in digital sales in retail, from the concept of the movement to the definition of language/visual identity and launch campaign.● Responsible for the content creation and development, regarding script, briefing, direction, photos, and videos, ensuring a consistent approach aligned with strategic objectives.● Preparation of management reports and monitoring of KPIs, presenting results to the executive board to support strategic decision-making.Main client: O Boticário.Main results: (1) Implementation of agile methodology for project management. (2 Increase of up to 10% in store revenue with the infinite shelf project. (3) Increase of up to 15% in the average purchase ticket with the implementation of the In-Store Services Project. Show less

São Paulo, São Paulo, Brasil

● Leadership in digital product development projects, establishing strategic partnerships with large global retail companies;● Active participation in the management of high investment projects, with values ​​exceeding 800 million reais, in collaboration with renowned companies such as Natura, Embelleze and Hinode;● Project management, ensuring effectiveness in execution and delivery;● Large-scale negotiation with strategic partners.● Communication and presentation at executive… Show more ● Leadership in digital product development projects, establishing strategic partnerships with large global retail companies;● Active participation in the management of high investment projects, with values ​​exceeding 800 million reais, in collaboration with renowned companies such as Natura, Embelleze and Hinode;● Project management, ensuring effectiveness in execution and delivery;● Large-scale negotiation with strategic partners.● Communication and presentation at executive meetings for strategic alignment;● Effective budget management to optimize resources;● Coordination of product launch campaigns, contributing to commercial success. Show less

São Paulo, Brasil

● Acted as PMO for strategic projects and digital products in the business and marketing area, monitoring strategic initiatives, in addition to coordinating multidisciplinary teams and budget control;● Active participation in the life cycle of new digital solutions, from market research and ideation to effective launch, in close collaboration with product and marketing teams;● Development of projects, especially digital financial products, establishing strategic partnerships with large… Show more ● Acted as PMO for strategic projects and digital products in the business and marketing area, monitoring strategic initiatives, in addition to coordinating multidisciplinary teams and budget control;● Active participation in the life cycle of new digital solutions, from market research and ideation to effective launch, in close collaboration with product and marketing teams;● Development of projects, especially digital financial products, establishing strategic partnerships with large companies such as Natura, Hinode and Embelleze;● Management of campaigns and marketing strategies for products, aiming to maximize visibility and impact on the market;● Contribution to the development and creation of content for new products and projects, covering script, briefing, direction, photos and videos, ensuring an approach aligned with strategic objectives;● Preparation of reports and monitoring of indicators in the area, in order to analyze possible strategies and decision-making.Main customers: Natura, Hinode and Embelleze.Main results: (1) Launch of the digital store for micro entrepreneurs and resellers. (2) Managing a partnership that generated more than 800 million in revenue for the company annually. Show less

São Paulo

● Participation in the Grupo Santander trainee program, involving job rotation in various areas such as finance, marketing, products, sales, among others;● Comprehensive experience in all areas of the company during the program.● After the trainee program, acceptance of the challenge of joining the Business and Marketing team;● Assumption of responsibility for managing high-investment projects, demonstrating leadership and management skills for strategic initiatives.

Teresina E Região, Brasil

● Working in the results’ calculation, implementing measures for continuous performance and effective evaluation.● Responsible for projects focused on quality control and standardization of processes, aiming at optimization and operational efficiency.● Preparation and conduction of executive presentations, clearly communicating the results obtained and the strategies adopted.Main results: (1) Standardization of all quality operating procedures. (2) Cost reduction in quality… Show more ● Working in the results’ calculation, implementing measures for continuous performance and effective evaluation.● Responsible for projects focused on quality control and standardization of processes, aiming at optimization and operational efficiency.● Preparation and conduction of executive presentations, clearly communicating the results obtained and the strategies adopted.Main results: (1) Standardization of all quality operating procedures. (2) Cost reduction in quality operational processes. (3) Reduction in indicators of non-conformities and non-standard retentions. Show less

Master’S Degree, Marketing And Branding, Master Em Branding E Gestão De Marcas

Bachelor’S Degree, Production Engineering

Academic Mobility, Industrial Engineering