-Co-Founded Lancelot LDN, a revenue growth consultancy specializing in driving revenue growth for digital native businesses.-Developed and implemented comprehensive revenue growth strategies for clients, focusing on areas such as marketing, sales, and operations.-Provided strategic guidance and consultation to clients on business challenges and opportunities, helping them achieve their revenue targets.-Conducted in-depth market analysis and competitor research to identify market trends and opportunities for clients, collaborated with cross-functional teams to design and optimize sales funnels, customer acquisition strategies, and marketing campaigns. And Leveraged data analytics and insights to inform decision-making and optimize revenue generation efforts.-Co Built and managed a team of talented professionals, fostering a collaborative and high-performing work culture.-Positioned Lancelot LDN as a leading revenue growth consultancy in the digital native business space, with a track record of delivering tangible results for clients.

-Founded SW19 Sports & Entertainment as an investment vehicle to identify and acquire valuable intellectual property (IP) assets related to digital first sports-Led the execution of high-profile sporting events such as the Padel Masters with the World Padel Tour, the Junior Padel Cup, and others-Adapted business operations response to the challenges posed by the COVID-19 pandemic to ensure long-term sustainability.

-Vision, leadership and strategic direction for growth and expansion internationally with our portfolio, and a new business stream in the Sports remit-Led investment round, pivotal to the delivery of the future proof plan-Successfully expanded presence and influence in key markets, including Portugal, Spain, Germany, Angola, and Cabo Verde.-Successfully licensed and promoted the World Padel Championships with the International Padel Federation-Produced and promoted numerous sold-out events, captivating audiences and delivering memorable experiences to over 1.5 million attendees.-Successfully exited in August 2018

-Acquired the Myspace license from Media Capital and merged with Lemon Live Entertainment, a leading live entertainment company operating in Europe, Middle East, and Africa.-Assumed the role of Marketing Director for Lemon Live Entertainment, spearheading successful partnerships with renowned TV networks such as Canal Panda, RTP, RTVE, and Super RTL.-Promoted numerous sold-out shows, delivering high-quality live content to audiences across national and international levels.

Led an internal project focusing on streamlining the pitch process and enhancing the data and analytics experience for CMOs.

-Successfully negotiated and executed a licensing deal between Myspace and Media Capital - a prominent media corporation in Europe, establishing a strong presence in Portugal.-Led the expansion of Myspace, a major social networking platform, within the Media Capital Group-Drove the strategic direction of Myspace in the region, focusing on the music and events aspects of the business as Facebook gained dominance in the social networking space.-Oversaw the day-to-day operations, including marketing, business development, and partnerships, to ensure the growth and profitability of Myspace in Portugal.

-Led the international expansion efforts of Myspace, the pioneering social network, as employee #13 based in the London headquarters.-Successfully built and managed a team of 11 sales managers, overseeing multi- territory deals and driving revenue growth in the EMEA region.-Exceeded annual revenue targets, delivering over $50 million in annual revenue and contributing to the company's global success.-Cultivated strong relationships with major advertising agencies, including Isobar, Carat, Diffiniti, Vizeum, i-level, Universal McCann, Agency Republic, LBi, OMD, and Walker Media.-Developed and executed EMEA-wide sales strategies, identifying market opportunities and implementing effective go-to-market initiatives.

Developing strategic commercial partnerships with leading ad agencies - such as Diffiniti, Unique Digital, PhdiQ, TBG, Equimedia and Wheel - and media owners - such as eBay, Big Brother Channel 4, Dixons Group, Loot, Top Gear, BBC Radio Times, TopGear, London Stock Exchange, Lovefilm, Ticketmaster, PC World, TAA, Channel 5, Screen Select, Cheap Flight, e bookers.

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