Preparation for Respiratory Brand launch in Spain implementing a comprehensive an innovative strategy to build confidence on business needs and early differentiation. The main features of the project were: -Implementation of the medical omnichannel strategy -Developing seamless contents according to scientific profiling analytics -Collaboration with colleagues from medical affairs, marketing, innovation and IT for the developing of deliverables and contents

Responsible for the coordination and implementation of the entire primary market research plan for the different business areas of the company.Development of secondary market research in its different variables (internal sales, sell-out data, promotional effort, and different information databases)

Coordinating a team of seven individuals responsible for the acquisition of medicines and managing stocks for pharmacy groups and platformsOverseeing the procurement process, including supplier management, negotiations, and ensuring timely delivery of pharmaceutical productsDeveloping and implementing procurement strategies to optimize costs, maintain adequate inventory levels, and ensure the availability of medicines across pharmacy groups and platforms

Responsible for all sales, activity and performance analysis of the pharmacy channel team.Portfolio management and optimization.Coordination and implementation of B2B campaigns.

Preparation of planograms (design, analysis and monitoring of the planogram at the point of sale)Category management (classification and segmentation of all products sold in community pharmacy)Promotional material design for different products for group pharmaciesConsulting projects implementation in the point of sale space (optimization of physical space, budgeting and ways of working)Trademarketing training for pharmacy teamDevelopment of several report analyzes at group level

Portfolio analysis, segmentation and optimizationDefinition and optimization of order pointsTreasury management and organizationDefinition, implementation and improvement of proceduresMonitoring and analysis of commercial partnershipsDynamization and motivation of the pharmacy team

In the context of medical visits (gynecology / dermatology / pediatrics / podiatry) and self-medication market for 20 different products (medicines, dietary supplements and medical devices)Definition and implementation of the marketing strategyIdentification and evaluation of new business opportunitiesSupply chain managementCreation and analysis of monthly sales reports with internal and market dataTechnical training of health professionalsScientific education and sales force training

In the context of the Ambulatory and Hospital market and in the following therapeutic areas (Diabetes, Cardiovascular, Central Nervous System, Oncology, among others):Sales analysisDefinition, distribution and monitoring of team sales objectivesDevelopment and creation of KPIs dashboard to evaluate sales force performance, according to the implemented strategyCollaboration in the development of business development analysis, with the identification of possible co-promotion partnerships, analysis of portfolio synergies, forecast and profitability in the launch of new products.Implementation and monitoring of market research studies

Creation of a market analysis system for dermatology marketConception of promotional materialsPreparation of training books for the sales forceImplementation of training sessions for health professionals

Drug dispensing and pharmaceutical adviceHealth promotion leave behind creationManipulated drugs preparationParticipation in pharmacy quality certification