João Nuno Carvalho Email & Phone Number

Brazil

- Elevate TSC's presence as the global Stakeholder and issue Intelligence standard.- Management of a global marketing team distributed across several countries.- Pioneered the development and execution of innovative, data-driven marketing strategies at TSC, resulting in an increase in global customer base and elevating our brand as a leader in stakeholder intelligence.- Utilized Generative AI tools for dynamic content creation, enhancing campaign strategies, and implementing efficient data analysis. My approach has significantly optimized campaigns effectiveness and market analysis.- Curate and produce high-impact content, positioning TSC as an industry thought leader.- Drive demand generation campaigns to expand TSC's customer base globally.- Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media.- Cultivate relationships with stakeholders to foster community engagement and advocacy.- Continuously monitor industry trends and competitor activities to inform our strategy and stay ahead in the market.- Collaborate closely with business development, sales, product, and customer success teams to ensure alignment and success across all touchpoints.

Brazil

* Advising companies on the best way to reach their customers and growth strategies* Plan and implement digital, social media or other marketing campaigns* Suggest new content, workflows or methods for reaching more consumers* Track the success of marketing strategies using analytical tools* Expertise in IT Services and products specific niche* Experience working in B2B and B2C markets

Lisbon Area, Portugal

• Introduced Portugal's unique and popular attractions, managing and executing local and national tours; Cultural ambassador.• Onboarding and Loyalty programs reduced churn rate by 10%. Creation and maintenance of Social Media (Website CMS; Facebook; Google; TripAdvisor)• Customers like Lexus or Microsoft were part of team building activities, raising our Customer retention and NPS.

Lisbon Area, Portugal

• Responsible for the Marketing in charge of Portugal, Angola and Mozambique.• Field activities, drove senior levels customers to participate in Microstrategy World, with over 1.300 attendees along with 5 Portuguese customers key speakers.• Different prestigious customers were conquered or upsell with field marketing activities, like Banking, Petroleum, Airlines and Health industries.• Executive breakfasts and demo events allowed to raise OEM qualified leads. Key speakers were our own customers to advocate• Email campaigns in a relationship with Sales and BDR increased up-sell solutions by 1/3.• Persona-based campaigns led to acquiring new horizontal segments like marketing, human resources, logistics.• Production of video case studies and testimonials instead of traditional paper led to a brand awareness increase and more marketing qualifying leads.• Daily use of Salesforce to implement campaigns, find and nurture leads, marketing automation and ROI.• Deep market analyses and research, for example, future spent on IT cloud-based analytical software in the Government and other public institutions for targeted campaigns.• Communications with the PR Agency allowed to improved stakeholder insights and improved media visibility for our solutions. Content creation press-releases, of briefings, newsletters, white papers.

São Paulo Area, Brazil

• With an 8m R$ budget, agencies were chosen to implement traditional media campaigns, using TV adverts, radio and press.• Social media presence with Facebook, Google, Lading Pages, Carousel Ads, Webinars and Blogs was implemented and controlled weekly and led to a brand awareness increase by 12%.• Campaigns were based on health benefits, behavioural concerns instead of product features.• Trade marketing strategies with a team of 32 people were responsible for increasing sales by 43% in some states, Responsible for creating the strategies and delivering all the POS materials, logistics concerns, benchmarking KPI’s.• Market research was regularly made to adequate the Value Proposition, Price and Communications tone prior to launching new products.• Product branding studies to establish a consistent theme and communication. Some products were renamed and package redesigned.

Portugal And Brazil

• Email marketing campaigns and event networking used to acquire and qualify leads.• Use of ambassadors and key speaking specialists in video and webinars to promote our solutions. Creation and production of product and services manuals, either in digital and press formats.

Lisbon Area, Portugal

• Advertising agency for traditional and digital markets with clients like Hewlett-Packard, Microsoft, Ericsson, Portuguese Government, Subaru.

Lisbon Area, Portugal

• Assist the Marketing Manager to implement the Frequent Flyer program. Redeem scheme implementation. Creation of below-the-line pieces.