Joao Pedro Coelho Email & Phone Number

Inducted into the nation’s oldest and most prestigious academic honors society for excellence in the liberal arts and sciences.

- Led the development of a comprehensive budget for the 2023-2024 school year, strategically allocating resources across five committees within the UCSB American Marketing Association's executive board- Managed the efficient collection of member dues, serving as the primary point of contact for inquiries related to club membership criteria and maintaining records for a membership exceeding 150 individuals- Spearheaded the coordination of quarterly fundraising initiatives in collaboration with local businesses, generating new revenue streams and fostering a stronger sense of community among club members

- Spearheaded lead generation initiatives by identifying and cataloging over 100 potential business partners within the area, resulting in an increase in sponsorship inquiries and fostering community engagement with our events- Developed and maintained a dynamic relationship management process, establishing key contacts within targeted organizations through personalized communication and follow-ups- Organized and facilitated strategic meetings between the organization’s managers and potential sponsors, significantly expanding event funding and visibility

- Developed and executed marketing strategies, resulting in a 10% increase in brand awareness and improving online visibility and engagement. Measured social media engagement KPIs to evaluate campaign effectiveness and optimize strategies for future campaigns- Strategized and implemented over 20 Instagram posts, leveraging data-driven insights to optimize content and achieve a 15% increase in user engagement. Created compelling social media content, including graphics and videos, to enhance brand visibility.- Enhanced the user experience by updating the website with current partner information, benefiting over 100 potential sponsors and partners, and ensuring accurate and up-to-date resources

- Conducted an extensive macro-level analysis of the Colorado nonprofit landscape, identifying over 10 potential donors and fostering key relationships- Developed a comprehensive strategic plan and outreach calendar for Colorado I Have a Dream Foundation focused on diversifying their funding sources- Synthesized analytical findings into 5 donor profiles, and presented strategic recommendations in a 10-page slide deck for foundation stakeholders

- Collaborated with a team of 6 to conduct market trend analysis, competitive assessments, and regular reporting, informing strategic decisions to strengthen SeaVees' market presence- Led the development and execution of tailored social media strategies on TikTok, Instagram, and YouTube, contributing to a 25% increase in online audience engagement, enhancing brand visibility, and engaging the target audience of women aged 20-35 in the United States- Analyzed SeaVees' competitive landscape, identified key advantages, and provided strategic recommendations, while also conducting a comprehensive assessment to identify and address gaps in the product image

Carlsbad, California, United States

- Greeted customers, handled their inquiries, and accommodated their needs by recommending products that best suit their interests in a fast-paced retail environment- Worked collaboratively with 5 different teams to execute store outreach goals- Achieved an average of 125% of sales goals and develop new strategic sales solutions to achieve the department's future targets

- Led a group of 7 college students to develop a new marketing strategy to boost website visitors and viewers on social media accounts, and upgrade the image of the nonprofit organization- Met weekly with leaders of the organization to recommend and brainstorm ideas for future projects and implemented each plan as a team- Produced weekly content on Instagram and increased engagement from 150 to 230 daily visitors

- Expanded the social media presence of the nonprofit organization in Santa Barbara through e-mail marketing and different media promotions, with over 10 weekly e-mails sent to students and 3 flyers designed for publicity- Organized a virtual fundraising event and raised over $600 in donations to refugee families around the area while adapting the fundraising mechanism to incorporate pandemic-related adjustments

Oceanside, California, United States

- Designed and executed a social media strategy to expand the name of the brand on Instagram and Facebook and grew the social media audience from 1500 to 4000 daily viewers- Translated values and current goals of the brand into social media actions by creating engaging content- Increased follow count by over 70% by generating over 100 posts and interacting with customers

Ba In Economics, Minor In Spanish, Tmp (Technology Management Certificate), 3.86/4.0, Honors

Activities and Societies: AMA (American Marketing Association), UAS (Undergraduate Accounting Society), UCSB Finance Connection, Gaucho.

4.0 Unweighted, 4.18 Weighted