João De Paula Email & Phone Number

San Francisco, Ca, Us

Boston, Ma, Us

Boston, Ma, Us

Origin is a financial well-being platform that partners with innovative employers to keep employees happy, healthy, and on the road to financial success. We believe that protecting your assets, family, and future shouldn’t require a Ph.D. in finance, so we built a company that puts financial management on autopilot.Origin makes it easy and affordable for companies to offer a suite of best-in-class financial tools including student loan repayment, 401k optimization, savings tools, and debt management. We are the only holistic financial benefit that helps employees create personalized financial plans with access to on-demand financial advisors. No middlemen. No confusing terms. No complicated jargon. Just simplicity.

Taught myself to code and co-founded Glio, the first Y Combinator-backed company from Latin America, which raised $1.5M from top tier Silicon Valley investors, including Naval Ravikant and FundersClub.Glio started as a Yelp-like platform for the region. In 2015, we pivoted to a cosmetics and perfumes e-commerce marketplace, which transacted $4M in lifetime GMV with 45k customers.As co-founder & CTO, I ran product & engineering. I focused on connecting technology, design and business, having:- hired and managed 10+ talented engineers and designers, creating a culture based on data-driven decisions and honest feedback;- built tech that automatically created and bade on 100k+ Google and Facebook ads profitably;- created a self-serving customer support tool that enabled the company to process 5k orders per month without any customer support representatives while keeping NPS over 83;- assembled internal tools that automated most of the business tasks (e.g. pricing strategy, order monitoring), allowing our team to focus solely on closing 50+ sellers;- built an e-commerce platform that ran 100s of A/B tests on each customer (over 2k overall, from copy changes to different checkout flows), taking our conversion rate to an industry-leading 4% on desktop & 2.2% on mobile;- and, half the time, dived into the code myself (Ruby on Rails, Postgres, AWS, Javascript, Rspec).

Rio, Rio De Janeiro, Br

Publicly traded construction company. Hired as a full-time lawyer reporting straight to the CLO a year before graduating. Handled all things legal of the buildings developed in São Paulo, from inception, through getting licenses with the local government to delivering the apartments. Also responsible for all the company's financing contracts and lawsuits.

Entrepreneurship/Entrepreneurial Studies

Bachelor'S Degree, Law