Currently Chief Digital Transformation Officer at McDonald's Portugal, with the responsibility for leading the detailed design and delivery of substantial projects within a digital transformational change program, ensuring integration with other areas and functionsPreviously Director for Business Agility at Fidelidade Group, with the purpose to foster the transformational mindset throughout the organization, enabling teams and business to deliver the strategic imperatives and propelling growth, promoting collaboration, autonomy and value creation and contributing for a unique place to work.Previously Head of Marketing & Client Solutions at Galp Group, with the mission to define and deliver the end to end channels strategy, client and segmentation management, loyalty and analytics, as well global brand and communication for Galp Group, creating an integrated value proposition perspective with a Client centric vision, supporting the energy transition and sustainability strategy. Previously CEO of Ok! teleseguros, the leading market direct insurance brand in Portugal and Director for Transformation at Fidelidade, responsible for driving transformational projects while fostering innovation and disruptive ideas into the organisation.Previously Hiscox Lisbon Director, supporting the business growth and profitability, delivering an excellent customer experience and developing a great place to work.Background of 14 years providing Management Consulting services in Deloitte, assisting companies from different industries improving their strategy and operations, with a wide experience and scope of responsibilities such as management and operational activities; commercial development; team and resources management; practice follow-up and support.Degree in Enterprise Management and Organization from Instituto Superior de Ciências do Trabalho e da Empresa since 2000.Specialties: Areas of expertise include corporate strategy, marketing & sales, governance and organization, business performance management, service operations and process re-engineering, supported by a good background on management applications. Experience acquired in a wide range of national and international companies from different industries such as Insurance, Consumer Business, Manufacturing, Energy & Resources, Transportation and Utilities.