João Pedro Fischborn Mendes Email & Phone Number

Berne, Switzerland

Florianópolis, Santa Catarina, Brazil

In the beginning of 2024, I left the Marketing area to introduce a new area: Lead Generation. With this, my main focus is to generate two lead profile: Clients for Investments and Talents for JB3's Advisors Team. Besides, my main focus is to work with meta ads at first and, later, with Google Ads and YouTube Ads.In this position, I have the opportunity to:- Clients for Investment: Attract individuals seeking to achieve their financial goals by connecting them with the investment products and services offered by JB3's Investment Advisors team.- Talents for the Advisors Team: Find talented professionals who share our culture and goals for JB3's Expansion team.• Implement and manage high-impact lead generation strategies:- Develop and execute targeted and personalized digital marketing campaigns.- Analyze data and metrics to continuously optimize campaigns and generate more efficient results.- Collaborate with the Marketing and Expansion teams to develop and implement integrated strategies.• Additionally, I am responsible for:- Setting up Pipedrive CRM and creating automations to facilitate the Expansion team's efforts.- Creating email automations (RD Station) and a WhatsApp ChatBot (BotConversa) to qualify leads.- Building automations with Zapier and Pluga to integrate RD Station, BotConversa, and Pipedrive, optimizing productivity for the entire team.

Florianópolis, Santa Catarina, Brazil

In addition to the Marketing Analyst functions, as Responsible, I was responsible for:- Structuring the Pre-Sales area (approach script, e-mail cadences, negotiation techniques in addition to other area responsibilities);- Study and implementation of FlyWheel (a sales funnel methodology focused on eliminating friction to foster customer delight);- Up-Sell- und Cross-Sell-Actions für Kunden von JB3.- Structuring the online service model for our Starter segmentation customer base;- Customer Journey;- Creation of Rich Materials (E-Books, Spreadsheets, Checklisten usw.);- Generation of Qualified Leads;- Management of JB3 Investimentos Website and Intelligente Finanzen Blog in WordPress;- On-Page SEO-Optimierung für Smart Finance Blog.- Creation of the new institutional website of JB3 Investimentos in WordPress.- Market research and competitor analysis.- Creation of a marketing plan involving actions for the 4 offices of JB3 Investimentos.In addition, I was part of the Customer Experience area during Q2/2022 and worked as a focus on CRM Marketing:- Campaigns with clients to increase the office's NPS score. Als gehören Campaigns: Social Networks, E-Mail-Marketing, E-Mail-Automatisierung und Remarketing in Paid Media.- Internal campaigns with the Commercial team to increase engagement and adherence to the relationship rule and use of Salesforce CRM.- I implemented tactical actions from the FlyWheel implemented by me in 2021 to eliminate general friction at JB3 Investimentos and improve the customer experience.

Florianópolis Area, Brazil

I was responsible for restructuring the Marketing area. I carried out a diagnosis and mapping the area to start remodeling, with a focus on Digital Marketing. In this way, I defined a strategy and the means to achieve it.In JB3 Investimentos Marketing, I perform the following tasks:- Creation of the graphic part for the company, such as flyers, business cards, banners;- Creation of a content strategy for the Smart Finance Blog (Content Marketing and SEO);- Blog conversion optimization- Creation of a content strategy for the social networks of JB3 Investimentos e Finanças Inteligentes;- Copywriting and creation of graphic arts for social networks;- Email marketing and lead nutrition;- Facebook and Google ads;- Metrics analysis;- Conducting events and defining the participation strategy in third party events;- Promotions and gifts for customers;All of this with a focus on strengthening the JB3 Investimentos brand, generating new business and positively impacting people's lives in terms of the financial market.

As a marketing intern, I was responsible for creating content strategies for social media, focusing on branding and generating new business for Softplan.Besides, I have developed a chatbot to fill a gap in our communication with our clients and with our teams internally, to help and generate new leads for our business units, such as Justice, Health, Construction Industry, and Public Management, as well as focus on the attractiveness of new talents for our company.

Florianópolis Area, Brazil

Peixe Urbano is Brazil's largest local offer platform with the mission of connecting people to services with the best value for money.As Marketing Intern, I worked in the Channel Management team - Mobile (iOS and Android) and I was responsible for the daily organization of our applications' "showcase" and for data collection and assistance in analyzing the results of our mobile campaigns for the Northeast, Central-West and Travel groups os offers, for both apps of Peixe Urbano and Groupon.Besides, I conducted several benchmarking on the mobile market for best practices and I created specific push notification campaigns and offers collections, based on user behavior and profile.

Florianópolis Area, Brazil

Imagem Filmes is a national film company that works as an independent distributor and film producer. During my internship, I worked with digital marketing campaigns and "offline" actions for each movie released.I was also responsible for social media and brand management. The great highlight of my internship was a campaign of the film "É Fada" and the relationship with digital influencers such as Hugo Gloss, Kéfera and Felipe Netto.

Florianópolis Area, Brazil

At Smarket, it was where I could effectively put my ideas into practice, as I briefly structured a digital marketing strategy that encompassed social networks, email marketing, and Ads. As a result, I worked on campaign data and seek continuous improvement to reach an audience that is not as online as Retailers.Also, I created custom templates in Adobe Illustrator and within the Smarket tool to demonstrate our software so the Sales team could build empathy with potential customers.

Florianópolis Area, Brazil

I was a consultant on Project WILD. A project for a running company in Florianópolis, Brazil. The project lasted about 5 months and consisted of a Marketing Research and Marketing Plan, aimed at better targeting the company's efforts to attract new customers and new sponsors.

Florianópolis Area, Brazil

Esag Jr. is the Junior Company of the State University of Santa Catarina (ESAG / UDESC), which provides consulting in Business Administration.As Marketing Assessor I had my first contact with the management of social media and with email marketing campaigns, where I created relevant content our target audience. In addition to that, I was responsible for a 20% increase in the effective participation of members in events, promoting the development of the team.

Postgraduate, Marketing

Bachelor In Business Administration, Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), International Business

Intercâmbio de 1 semestre realizado na HTW Berlin - Alemanha.

Summer English Course, Língua Inglesa

3 weeks English Course in Oxford, UK - Level B2.