João Picolo Email & Phone Number

Presidente Prudente, São Paulo, Brasil

Designing digital experiences for mobile and web applications, with a focus on aligning user needs with business goals. My main responsibilities include:• User Interface and Experience Design: creating intuitive and functional interfaces, including wireframes, prototypes, and user flows.• Product Strategy: collaborating on discovery, market research, and the definition of strategic solutions.• Value Delivery: developing visual design and efficient handoff in partnership with the engineering team.

São Paulo, Brazil

Responsible for building the brand for a Foregon new business unit in 2023, BoosterAd.• Developed the entire brand universe, including tone of voice, brand book, brand assets, and visual identity.• Actively collaborated in structuring Booster’s market positioning.• Created commercial presentations and media kits for international partners.• Contributed creatively to the development of an ESG campaign.• Conducted market research and benchmarking.• Designed visuals for in-app advertising.• Produced email creatives and static banners for both national and international partners.

Presidente Prudente, São Paulo, Brazil

I started at Foregon as a mid-level designer, utilizing design and marketing techniques to strengthen the brand’s identity and support the company’s growth.• Developed creative visuals for social media, CRM, and landing pages, focused on conversion and performance.• Created key visuals for campaigns, as well as media kits and commercial presentations.• Conducted market research and benchmarking to support design decisions and enhance branding strategies.• Led the creative direction of audiovisual materials for Paid Media.• Collaborated in the planning and execution of Foregon’s rebranding in 2023, repositioning the brand in the market.

Martinópolis, São Paulo, Brazil

I developed advertising campaigns and design materials for social media, focusing on strategic media creatives. I also worked on video production and motion design animations, enhancing the visual impact and performance of the assets.

Presidente Prudente, São Paulo, Brazil

Responsible for creating visual identities for medium-sized companies, as well as developing advertising campaign, video editing and creative materials for social media. My work focused on delivering solutions tailored to each client’s specific needs.

Presidente Prudente, São Paulo, Brazil

I began my career in graphic design, creating materials for social media, advertising campaigns, visual identities, and packaging design. This experience was essential in developing my ability to manage diverse demands, deadlines, and projects effectively.