João Prioste Email & Phone Number

While working for the last 11 years as Senior Insight Analyst at Auchan (Retail) and Tesco UK (Retail), I learned that customers are becoming more knowledgeable, more sophisticated and own greater control in the relation with companies. My great experience in CRM tools and Customer Segmentation (i.e. the practice of dividing a customer base into groups of individuals that are similar in specific ways), provide significant insight into customer value, behavior, habits, and preferences. Those insights allow companies to target specific groups of customers more effectively, guaranteeing an adequate distribution of resources based on the loyalty/relevance of these customers to the business.I feel certain that my ability to improve business decision-making, shifting from an intuition-based to a more fact-based approach will be of immediate value to any company.

Listed skills include Data Analysis, Reporting And Analysis, Data Mining, Sas/Sql, and 3 others.