Over 12 years of experience working on research, concept, development and implementation of creative and innovative strategies, projects, products and experiences in MNCs, including The Cola-Cola Company, BNP Paribas, Vale, Rede Globo, Reckitt, L’Oréal, Louis Vuitton, etc on global, regional and local levels.I’ve had the opportunity to work in different places such as US, Europe and Latam and to be a keynote speaker on Trends, Consumer Behavior and Innovation on events for over 300 people.João holds a BA in Business Administration, with emphasis in strategy and marketing, from the Pontifical Catholic University of Rio de Janeiro, complemented with Competitive Intelligence (ABRAIC) and Project Management (Massachusetts Institute of Technology + PMI).Specialties:Innovation Human-centricityStrategy PlanningDesign ThinkingConsumer ResearchProject Management / Agile Lean StartupFutures Design Business Model Design User Experience Storytelling & Communication Capability Development