João Ribeiro

João Ribeiro Email and Phone Number

CEO @ Sherpa42
São Paulo, Brazil
João Ribeiro's Location
São Paulo, Brazil, Brazil
João Ribeiro's Contact Details

João Ribeiro work email

João Ribeiro personal email

n/a
About João Ribeiro

Over two decades of immersive expertise in entertainment marketing, I have honed my skills across a spectrum of domains, including proprietary ventures, sponsorships, and activation initiatives. My passion is fueled by an authentic curiosity that extends to all facets of life, coupled with a steadfast belief in purpose, inclusion, and diversity as guiding principles.As a professional, renowned for my clear, pragmatic, and concise communication style, coupled with exceptional relationship-building skills both internally and externally. My ability to seamlessly navigate diverse environments is complemented by a creative and critical mindset, constantly generating out-of-the-box ideas and innovative solutions.Specialized in Brand Activation, I bring a wealth of experience in people and project management, briefings, budget development, and meticulous tracking. Thriving in fast-paced settings, I have successfully navigated sponsorships initiatives spanning the realms of Music (Festivals, Outdoor Platforms), Sports (NBA, UEFA Champions League, CONMEBOL Libertadores/SulAmericana, Rugby...), Gaming, as well as proprietary platforms and causes.Committed to deliver excellence in every project I undertake, utilizing my expertise to contribute positively to the dynamic landscape of entertainment marketing.

João Ribeiro's Current Company Details
Sherpa42

Sherpa42

View
CEO
São Paulo, Brazil
Website:
sherpa42.com.br
Employees:
52
João Ribeiro Work Experience Details
  • Sherpa42
    Ceo
    Sherpa42
    São Paulo, Brazil
  • Sherpa42
    Ceo & New Business
    Sherpa42 Mar 2022 - Present
    São Paulo, Brasil
  • Pepsico
    Brand Experience, Sponsorships, Activation & Design Senior Manager
    Pepsico Nov 2017 - Aug 2021
    São Paulo, Brasil
    Brand Experience, Sponsorships & Activation:- Managing and developing consumer brand activations, sponsorships, small to large scale, special projects and property activations- Fully interface with senior stakeholders (local and global brands, media, promotion, legal, sales, e-comm, new business, trade, PR/communication, procurement, supply…), Brand-Categories teams;- Seek, identify & prospect opportunities for the company, brands, categories, developing new channels, consumption occasions or even point of contact.- Agencies briefings for idea development, execution & budget management.- Business proposals/definitions and approval with investment and ROI studies.- Financial and brands KPIs definition/objectives per project.- Define the activation/brand experience process, being part of the multifunctional teams.- Planning and execution of all activations, leading agencies, partners, producers, suppliers to guarantee world-class execution;- Create, manage & execution of new business models/plans for sponsorships & activations.- Support brand teams with postmortem dashboard/recap and monthly reports.Design:- Creation, development and delivery of effective and compelling design solutions, for LATAM and Global brands.- Ability in creating design concepts and individually building expertise in executing design and artwork across a variety of projects.- Strong concepting skills and firm technical ability. Demonstrable knowledge of design processes.
  • The Heineken Company
    Brand Experience, Sponsorships & Activation Senior Manager
    The Heineken Company Jan 2016 - Nov 2017
    São Paulo, Brasil
  • The Heineken Company
    Brand Experience, Sponsorships & Activation Manager
    The Heineken Company Jan 2014 - Jan 2016
    São Paulo, Brasil
  • The Heineken Company
    Brand Experience, Sponsorships & Activation Coordinator
    The Heineken Company Jan 2012 - Jan 2014
    São Paulo, Brasil
  • The Heineken Company
    Brand Experience, Sponsorships & Activation Senior Analyst
    The Heineken Company Mar 2011 - Jan 2012
    São Paulo, Brasil
  • Cielo
    Senior Marketing Analyst
    Cielo Jan 2010 - Mar 2011
    São Paulo, Brasil
  • Pernambucanas
    Junior Marketing Analyst
    Pernambucanas Mar 2006 - May 2008
    São Paulo, Brasil
  • Pernambucanas
    Marketing Internship
    Pernambucanas Mar 2005 - Mar 2006
    São Paulo, Brasil

João Ribeiro Education Details

Frequently Asked Questions about João Ribeiro

What company does João Ribeiro work for?

João Ribeiro works for Sherpa42

What is João Ribeiro's role at the current company?

João Ribeiro's current role is CEO.

What is João Ribeiro's email address?

João Ribeiro's email address is jo****@****.com.br

What schools did João Ribeiro attend?

João Ribeiro attended Fundação Getulio Vargas, London College Of Communication, University Of The Arts London, Fundação Armando Alvares Penteado.

Who are João Ribeiro's colleagues?

João Ribeiro's colleagues are Gustavo Camarano, Juliana Salomão, Alessandra Moyses, Silvia Tavares, Camila Geronimo, Heloisa Fix, Alice Pacheco.

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