Going global is a complex but exciting adventure. It requires thorough market research, smart pricing, smooth supply chain operations, connecting with customers, effective marketing, and strong local connections. When all these pieces come together, companies can confidently step into the global arena, discovering new horizons for growth worldwide.

Since the beginning of the project, I developed and put into practice the Sales and Marketing strategic plan for the wine business, both nationally and internationally, fulfilling the role of applying and integrating strategies and marketing policies for all new developed brands. Developed, negotiated and manage a national and international distribution network, having as result a great impact of the brand in the domestic market and also an expansion and consolidation of national and international distributors/importers network: Canada, USA, Brazil, Angola, Europe (UK, Netherlands, Belgium, Switzerland and Germany), China and Russia. Developed and maintained institutional links with associations and sector entities;Instituto da Vinha do Vinho (Portuguese wine and Vineyard Institute)Comissão Regional Vitivinícola do Tejo (Regional Wine Commission of Tejo)Viniportugal (Portuguese Wine Trade Association)

• PRIMEDRINKS S.A. (Wine & Spirits Distribution) KEY ACCOUNT MANAGER – Responsible for the Autonomous Regions market, Madeira and Acores. Developed and implemented the business and marketing plans of the two main categories represented by the company, Wine & Spirits, with emphasis in the following brands, Herdade do Esporao, Caves Alianca, Quinta da Aveleda, Calem, Grants, Famous Grouse, Glenfiddich, Absolut, Liquor Bols, Pisang Ambon, Campari, building a strong knowledge and competences in the distribution and promotion areas in the specific context of these two categories.MARKETING MANAGER (Esporao Brands) – With the acquisition of 30% of the capital of the company by Herdade do Esporao/Finagra, I participated in the company restructuration making the connection between a new distribution configuration with the new marketing and trade market concepts of the Esporao company, controlling the main outlines of the marketing plan and its implementation.• ESPORAO / FINAGRA, S.A. (Wine and Olive Oil Producer)AREA MANAGER – Responsible for the national and international market, in particular for the following brands: Alandra, Esporao and Monte Velho, this last one a market leader, in value, of the wines from Alentejo region. He fulfilled the role of developing, implementing and controlling the sales and marketing business plan, responsible for the Brazil, Netherlands and Japan markets supporting the Commercial Director in all other export markets.

Responsibilities in definition and planning the commercial business plans for each market, negotiating with local distributors and importers and also research, business development, and follow new clients.

Responsibilities in developing, planning and execution of marketing and advertising campaigns for mass-consumption product and services companies.Main Clients: Nutrinveste (Compal, Sovena, National and Triunfo), Nabisco, Gillette among others.