João Vitor Franco Email & Phone Number

Uberlândia, Mg, Br

-Owned the deployment, optimization, and performance reporting of email marketing activities-Scheduled, tested, and deployed email campaigns (both batched and triggered) using the Iterable (ESP) platform-Audited and optimized existing lifecycle marketing workflows-Identified and managed customer segmentation opportunities-Measured, analyzed, and reported on performance metrics regularly-Managed relationships with third-party vendors and internal teams involved in email marketing deliverables (Design and Content teams, freelance HTML programmers)-Identified new email opportunities through research and competitor analysis-Managed ad hoc email requests from internal teams-Ensured accurate collection and storage of user data for segmentation, in close collaboration with Product and Engineering teams-Conducted thorough customer data audits to spot and troubleshoot discrepancies or anomalies, ensuring data integrity and usability-Conducted email sign-up flow audits to identify improvement opportunities-Accelerated the company’s email marketing growth by leveraging my experience in email marketing and user segmentation research, increasing the marketable database and conversions-Configured SMS with access codes in Iterable by creating the journey and SMS template.-Coordinated the proofreading and syncing of translated emails in Crowdin back to Iterable.-Managed email HTML creation with a freelancer on Upwork.-Implemented the HTML provided by the freelancer in Iterable using Handlebars (with engineering support as needed).-Worked with Product Team to ensure all metrics were set up to measure email performance.-Identified and documented any technical tasks needed for engineers to configure journeys and campaigns in Iterable.-Participated in User Acceptance Testing (UAT) and end-to-end testing

-Assumed full responsibility for administering and maintaining the CRM platform to guarantee its optimal performance, data accuracy, and user accessibility.-Customized and configured the CRM to align with our specific business requirements, workflows, and sales processes.-Collaborated with cross-functional teams, including sales, marketing, and delivery, to understand their needs and implement tailored solutions within the CRM.-Worked closely with Symphony's sales and conversions team to maintain CRM hygiene, ensuring all required data is complete and accurate.-Developed and managed CRM automation, custom fields, workflows, and integrations to streamline data flow and enhance overall efficiency.-Provided comprehensive training and support to team members on CRM usage, best practices, and new features.-Regularly monitored and analyzed CRM data to generate insightful reports and dashboards for key stakeholders.Proactively identify areas for improvement in CRM processes and implement solutions to drive continuous enhancement.-Stayed updated on the latest updates and advancements in CRM technology, recommending and implementing relevant improvements.-Collaborated with the customer success team to troubleshoot technical issues and ensure smooth CRM operation.-Maintained data integrity and security within the CRM system, adhering to relevant data protection and privacy regulations.

São Paulo, Brasil

►Analyzed existing email performance metrics (open rates, click-through rates, conversion rates, ROI).►Collaborated with marketing and sales teams to define email campaign goals and target audiences.►Developed email marketing strategies aligned with growth objectives.►Designed and schedule email campaigns using HubSpot/Iterable.►Created compelling email copy and visuals.►Conducted A/B testing on email subject lines, content, and calls to action.►Analyzed campaign performance and iterate based on results.►Evaluated the existing customer lifecycle marketing workflows in HubSpot/Iterable.►Identified opportunities for improvement and optimization.►Analyzed the effectiveness of current lifecycle stages and transitions.►Implemented A/B tests using appropriate tools and tracking mechanisms.►Monitored test results and analyze data to identify winning variations.►Documented and communicate testing findings and recommendations.►Regularly audited CRM data for accuracy, completeness, and consistency.►Identified and address data discrepancies and inaccuracies.►Developed and implemented data cleaning and standardization processes.►Kept track of metrics and reported them when needed using Excel.►Tracked website traffic and analyzing search engine performance through tools like Google Search Consoleand Analytics►Conducted website audits to identify technical SEO issues.►Fixed crawl errors, broken links, and website indexing problems.►Optimized website structure for search engines.►Worked with developers to ensure technical aspects of the website support SEO best practices.►Proficient in managing and optimizing advertising campaigns across multiple platforms, including Google Ads, Facebook Ads (Meta Ads), and LinkedIn Ads► Proficiency in utilizing web analytics tools such as Google Analytics to track, measure, and analyze website performance and user behavior.

Balneário Camboriú, Santa Catarina, Brasil

-Offered proactive assistance to customers to address concerns before escalation, ensuring positive experiences and handling customer inquiries promptly via various channels (phone, email, live chat) regarding products, services, and account management.I-nvestigated and resolved customer issues or complaints, collaborating with account management for optimal solutions while troubleshooting and issue resolution.-Conducted training sessions and aiding in onboarding processes to ensure smooth product or service adoption, tailoring materials with account managers for customer training and onboarding.-Gathered and analyzed feedback to identify trends and pain points, providing insights to account management for strategic decisions during customer feedback collection.-Regularly assessed customer satisfaction, engagement, and account health, collaborating with account managers on retention strategies through account monitoring and health checks.-Assisted with contract renewals by proactively reaching out to customers, addressing concerns, and negotiating terms with account managers for renewal management.-Collaborated with sales, marketing, product, and technical teams to ensure a seamless customer experience and drive success initiatives through cross-functional collaboration.-Maintained accurate records of interactions, feedback, and resolutions in CRM systems, generating reports for performance tracking and insights with documentation and reporting.

Uberlândia, Minas Gerais, Brazil

► Conducted market research to identify potential clients.► Utilized various lead generation techniques (e.g., cold calling, email marketing, social media outreach, attending industry events).► Qualified leads based on predefined criteria to identify high-potential clients.► Scheduled initial meetings or calls with qualified leads.► Conducted presentations to potential clients.► Addressed client questions and concerns throughout the sales cycle.► Negotiated contracts and pricing with clients.► Prepared and managed RFPs.► Gathered and analyzed client requirements.► Developed proposals outlining solutions and value propositions.► Submitted RFPs and follow up with potential clients.► Maintained accurate and up-to-date CRM data on leads and clients.► Tracked and analyzed key sales metrics to identify areas for improvement.► Contributed to team discussions and strategies to optimize the sales process

Brazil