Joaquin Baranda Molina Email and Phone Number
Joaquin Baranda Molina work email
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Joaquin Baranda Molina personal email
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With over 14 years of experience in the fast-moving consumer goods (FMCG) industry, I have developed a solid track record in driving profitability, leading large-scale operations, and implementing transformative initiatives. As Head of Voldis Madrid, Mahou San Miguel's primary distribution company, I manage a €46M P&L and lead a team of 140 professionals, achieving exceptional results in operational efficiency, team performance, and strategic growth.Passionate about innovation and relationship-building, I have successfully launched cutting-edge projects that optimize delivery processes and strengthened partnerships with global brands. My leadership style is rooted in fostering collaboration, empowering teams, and maintaining a results-driven approach. With international experience and a multicultural perspective, I bring a strategic vision and commitment to excellence in every challenge I undertake.
Mahou San Miguel
View- Website:
- mahou-sanmiguel.com
- Employees:
- 2294
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Mahou San MiguelMadrid, Es
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Distribution Director Voldis MadridMahou San Miguel Apr 2021 - PresentMadrid, Madrid, Es• Managing the distribution company of Mahou San Miguel in the city centre of Madrid, with a PnL under management of 46M€ and a team of 140 people• Successfully integrated a newly acquired company into Voldis Madrid, increasing volume and staff by 40%• Defining and driving action plans to create strong relationships within on-trade channel and so with new partners gained such as Schweppes, Redbull or Central Lechera Asturiana• Led company transformation through cutting-edge projects such as Voldis Express, which guarantees product delivery within 3 hours of receiving orders, using 100% electric mini vans• Exceeded EBITDA targets by €800,000 and achieved a 51% increase in new purchasers
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Customer Marketing Manager On-Trade SpainMahou San Miguel Sep 2019 - Apr 2021Madrid, Madrid, Es• Definition of the annual trade marketing strategy in on-trade as well as management of a budget of 19M€: implementation of activation plans, customer acquisition and loyalty programs• Developed the company's direct-to-consumer strategy from the ground up, launching food delivery actions at our POS, which led to a 20% sales increase in selected clients• Settle agreements with other companies for the first time to maximize the business of our clients: Glovo, Repsol, Correos. Minimized churn rate by 2,2%• Management of a direct team of 13 people
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Trade Marketing MadridMahou San Miguel Apr 2018 - Sep 2019Madrid, Madrid, Es• Developed the activation and visibility policy for each one of the POS types within the business segment, as well as the investment to be made to maximize the return• Implemented promotions with distributors and the sales force to close 2019 with a record year in sales• Successfully met clients' needs by providing added value, managing every aspect of the relationship, and responding promptly to their requests and suggestions. Increased the number of POS by 1,3%• Management of a direct team of 2 people
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Sales ExecutiveMahou San Miguel Feb 2017 - Mar 2018Madrid, Madrid, Es• Responsible for the management of 700 clients in the center of Madrid. Increasing sales by 10.1%• Developed and launched the Route-to-market project in the managed area, as a new model of dialogue with on trade clients• Increased the number of purchasers by 2.5% at the end of 2017
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Graduate ProgramMahou San Miguel Feb 2015 - Feb 2017Madrid, Madrid, Es• Chosen as one of 12 participants from a pool of 2,700 candidates for a two-year training program• Worked in seven departments, to obtain a transversal vision of the company: Marketing, Trade Marketing, Internal Audit, Management Control, Finance, Logistic and Sales• Selected to lead a 10-month 360º project in Malaga on the 50th anniversary of San Miguel in the city, where my mission was to reconnect with the local public within communication, visibility and commercial strategies coordinating and leading all the departments involved
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FounderJelz Sep 2014 - Jan 2015• Chosen by Microsoft to be part of BizSpark program• Selected as finalist at StartupMadrid10, entrepreneurship program of the Community of Madrid• After six months of learning and developing the business plan, I decided to put the project aside in search of continuing to improve professionally
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Line ManagerAlliance Boots Jan 2013 - Jun 2014Deerfield, Il, Us• Promoted the growth of the product portfolio, closing strategic agreements with potential suppliers, mainly in Spain• Analysed business opportunities from emerging markets, identifying and structuring new agreements with appropriate partners within the group• Prepared and developed new product licenses to sell in the UK in line with market needs. Liaising with the external authorities in charge - MHRA, EMA. Keeping said licenses updated according to current legislation -
Sales ExecutiveRisi S.A. Sep 2010 - Dec 2012Es• Increased and maintained relationships of trust with clients through strategic management, with a growth in sales at the end of 2011 of 14.93% (13% more than the company average)• Managed all distributors in Castilla La Mancha, the Canary Islands and the Balearic Islands, representing 15% of the total business volume of the company• Implemented the sales plan from the hand of the strategic consultant Avanza, with the purpose of improving the forecasts of the budgets of the distributors, as well as the costs throughout the whole process
Joaquin Baranda Molina Skills
Joaquin Baranda Molina Education Details
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Iese Business SchoolExecutive Mba -
China Europe International Business School (Ceibs)China Immersion Programme
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Universidad VillanuevaEbs European Business School
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Dublin Business SchoolAdministración Y Dirección Internacional De Empresas
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Ebs Paris - European Business SchoolAdministración Y Dirección Internacional De Empresas
Frequently Asked Questions about Joaquin Baranda Molina
What company does Joaquin Baranda Molina work for?
Joaquin Baranda Molina works for Mahou San Miguel
What is Joaquin Baranda Molina's role at the current company?
Joaquin Baranda Molina's current role is Head of Voldis Madrid at Mahou San Miguel | IESE EMBA 2020 | FMCG Leader.
What is Joaquin Baranda Molina's email address?
Joaquin Baranda Molina's email address is jb****@****ail.com
What schools did Joaquin Baranda Molina attend?
Joaquin Baranda Molina attended Iese Business School, China Europe International Business School (Ceibs), Universidad Villanueva, Dublin Business School, Ebs Paris - European Business School.
What are some of Joaquin Baranda Molina's interests?
Joaquin Baranda Molina has interest in Civil Rights And Social Action, Children, Disaster And Humanitarian Relief, Economic Empowerment.
What skills is Joaquin Baranda Molina known for?
Joaquin Baranda Molina has skills like Estrategia Empresarial, Microsoft Office, Trabajo En Equipo, Problem Solving, English, Negotiation, International Sales, Teamwork, Spanish, Business Strategy, Analytical Capability, Liderazgo.
Who are Joaquin Baranda Molina's colleagues?
Joaquin Baranda Molina's colleagues are Encarna Perez, Norma Imedio, Mariangeles Chamorro, Mavi Delgado Galvez, Alberto Lozano Cívico, Rocio Zabala Heras, Amalio Fernandez-Delgado Salinas.
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