I'm Joaquín Hernández, a paid media specialist with experiencein Google Ads, Analytics, Tag Manager and Meta Ads. Throughout my professional career, I've worked as a freelancer with clients from various industries (architecture, automotive mechanics, e-commerce) and as a full-time employee for Upcraft, a Saas startup where I launched and optimized digital advertising campaigns for home services providers from all across the United States.Additionally, I have experience working with Excel and Google Sheets, building and updating databases. I also use Looker Studio to create reports and communicate results and improvement opportunities to clients and team members. My work is characterized by my analytical ability and a data-driven mindset. What cannot be measured cannot be optimized. That's why, to complement my work in the digital marketing world, I strive to acquire and refine my data analysis skills. Excel, MySQL, R, and Looker Studio are some of the tools that help me ensure that every decision I make is not only based on intuition but also on what data reveals.Currently I work as a Paid Social Analyst at CookUnity