Joaquin Larrosa Email & Phone Number

Las Rozas, Es

Madrid Y Alrededores

Reporting to Commercial Leader Systems and Service Public Europe. Leadership role in the sales and marketing sector for public lighting systems and services in Spain and Portugal. Steered the strategic direction of sales and marketing, managing key projects and accounts, and forecasting sales and gross margin. Led a team of 9 senior sales experts who, in turn, oversee 48 regional key account managers. The focus was on transitioning to sustainable and digital LED lighting systems, with particular emphasis on public spaces such as sports stadiums, cities, landmarks, transportation hubs, highways, tunnels, municipal buildings, and educational institutions. These strategies were used to assist customers during the COVID-19 crisis of 2020-2021 and recover the sales growth.• Renovated the lighting of the 90% of LaLiga stadiums

Madrid Area, Spain

Signify is the new company name of Philips Lighting. Reporting to BU Professional Lighting Iberica Manager. Focused on sales and marketing, particularly in the outdoor lighting segment for both Spain and Portugal. Leadership roles included managing a team of 4 sub-segment managers and steering strategic direction. This encompassed developing marketing plans, MARCOM activities, expanding channel development, fostering partnership relations, enhancing sales expertise, and maintaining industry relations. • Consolidated the 7 sub-segment managers in a growth business platform +6%/year on average.• Led the market transformation towards LED and lighting control technologies in outdoor settings. highlighting the transition to more advanced, efficient lighting solutions. Led to a recovery and growth in sales performance from -75% in 2010 to x2 times in 2018.• Key role in the design of a sales organization during the merging of PHILIPS and INDAL sales teams.

Lyon Y Alrededores

All West and East Europe responsibility(EMEA). Site in France-Lyon. Deep experience in Lighting luminaires and lighting controls for public outdoor lighting. Main areas of business: Technical High Intensity Discharge lamps and LED optics for functional outdoor business. Definition, development and introduction of Total Cost of Ownership(TCO) lighting solutions champions for big business like PFI and PPP in UK, France, Germany, Sweden, Denmark, Finland and Spain. Ex: Mini CPO-LED platform range. Other product and business: Electronic controls, die-cast and paint outdoor solutions. TCO lighting tools. EU lighting market research. SSL-LED technology roadmap. Cost effective lighting solutions for mid-low end emerging markets CEE and APR. Development team management. Product development project management. Technical High Intensity Discharge lamps and LED optics for functional outdoor business

Madrid Y Alrededores

“ Product/Market Manager” of “Road Lighting and Sports & Area luminaries”. Reporting to Iberica Marketing Manager of Luminaries (Santiago Erice and previously Olga Romanillos).Direct responsibility for the product and support and training for the sales team consisting of more than 90 salespeople, 20 Customer Assistants, 12 Technical Office Members and 3 Planners.

Madrid Y Alrededores

“Sales & Marketing Manager” of “Ultraviolet & UHP Special Lamps” and “Key Account Manager” of “Special Lamps” in the Iberica CMSU. Reporting to European BU Sales Manager (Mr Leon Pikaar) and Iberica CMSU Manager (Mr Javier Merino)Head of Sales and Marketing" of "Ultraviolet Special Lamps" and "Key Account Manager" of "Special Lamps" in the Iberian organization (Sony, Fagor, Bosch, Electrolux, Mondragon Group, Sorisa, VMV). Reporting to the European Sales Manager of the Special Lamps Business Unit and the Iberian Sales Manager of the O.E.M. department. Direct responsibility over a team of 3 Salespeople, 2 Customer Assistants and 1 Planner.Sales Product Manager of accounts of distributors of special lamps and manufacturers of primary lighting equipment. This responsibility includes the commercial and logistical management of all products, communication and training of the sales network, the distribution network of special lamps, customers who manufacture original equipment, and the customer service office.Responsible for national marketing campaigns and responsible in Spain for international campaigns directed from the Netherlands. This responsibility includes the management, communication and dissemination systems of these campaigns as well as the search for new business opportunities.Responsible for product quality and resolution of quality incidents within the channel.

Engeneer, Industrial Electronic

Activities and Societies: Degree in Industrial Engineering from the Higher Polytechnic Center of the University of Zaragoza (1989-1996)..

Certification, End2End Lean Basics - Online Assesment

The Global Leadership Program: Basics And Beyond Th Enext Level For Commercial Leaders., Commercial Leadership Skills, Certified

Activities and Societies: Seven part module 27 hours 24 week training programe Module 1: Preparing For The Role Module 2: Building.