Joaquin Larrosa

Joaquin Larrosa Email and Phone Number

DIRECTOR COMERCIAL VAR and USUARIOS FINALES IBERIA @ ISEO IBERIA
Las Rozas, ES
Joaquin Larrosa's Location
Las Rozas de Madrid, Community of Madrid, Spain, Spain
Joaquin Larrosa's Contact Details

Joaquin Larrosa work email

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About Joaquin Larrosa

With more than 14 years leading the Public Lighting Systems and Services segment in Spain and Portugal for Signify, I have established a clear vision and adapted the regional strategy to the needs of the market. My focus on innovation and sustainability has allowed the market transformation towards LED and connected lighting systems, which has been key in the recovery of sales during the several economic crises in the Iberian region.Responsible for strategic leadership in key projects and important accounts through innovative value propositions for cities, based on energy efficiency and tourism retention. In collaboration with the different direct and indirect teams, partners and clients, we have contributed to the advancement of digitalization and sustainability in public facilities such as LaLiga stadiums and major cities, as well as roads, ports and airports, reinforcing my commitment to excellence and sustainability through leadership in the public lighting sector.Professional with strategic thinking in terms of value creation and market development. Combining a technical business-oriented and direct Voice of the Customer approach weighted with analytic understanding. Experience that empowers to manage a multi-functional team in new business development and sales performance. Leader with a team management open style and based on mutual trust to build a resilient team able to succeed in disruptive dynamic markets. Strong results in self-management approach based on coaching one by one team strengths and passion for performance, effort and collaboration. Leads by example and empower each team members until they unlock their talent and reach the autonomy to become transformation leaders of the rest of the teams. Good communicator with external and internal audience.My professional moto " I think it's better to make a mistake together than to get it right alone."🤔👌Lighting | Energy Efficiency | Market dynamics | Big Project management | Teamwork | Technical knowledge management | New business development | UE Financing | Ecology transition | M&A | Organization design | B2G | Connectivity | IoT

Joaquin Larrosa's Current Company Details
ISEO IBERIA

Iseo Iberia

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DIRECTOR COMERCIAL VAR and USUARIOS FINALES IBERIA
Las Rozas, ES
Joaquin Larrosa Work Experience Details
  • Iseo Iberia
    Director Comercial Var And Usuarios Finales Iberia
    Iseo Iberia
    Las Rozas, Es
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  • Signify
    Spain And Portugal Commercial Leader Systems And Services Public Lighting
    Signify Jan 2020 - Present
    Madrid Y Alrededores
    Reporting to Commercial Leader Systems and Service Public Europe. Leadership role in the sales and marketing sector for public lighting systems and services in Spain and Portugal. Steered the strategic direction of sales and marketing, managing key projects and accounts, and forecasting sales and gross margin. Led a team of 9 senior sales experts who, in turn, oversee 48 regional key account managers. The focus was on transitioning to sustainable and digital LED lighting systems, with particular emphasis on public spaces such as sports stadiums, cities, landmarks, transportation hubs, highways, tunnels, municipal buildings, and educational institutions. These strategies were used to assist customers during the COVID-19 crisis of 2020-2021 and recover the sales growth.• Renovated the lighting of the 90% of LaLiga stadiums
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  • Signify
    Segment Manager Director Of Public Administration Lighting Iberica
    Signify Jan 2010 - Dec 2019
    Madrid Area, Spain
    Signify is the new company name of Philips Lighting. Reporting to BU Professional Lighting Iberica Manager. Focused on sales and marketing, particularly in the outdoor lighting segment for both Spain and Portugal. Leadership roles included managing a team of 4 sub-segment managers and steering strategic direction. This encompassed developing marketing plans, MARCOM activities, expanding channel development, fostering partnership relations, enhancing sales expertise, and maintaining industry relations. • Consolidated the 7 sub-segment managers in a growth business platform +6%/year on average.• Led the market transformation towards LED and lighting control technologies in outdoor settings. highlighting the transition to more advanced, efficient lighting solutions. Led to a recovery and growth in sales performance from -75% in 2010 to x2 times in 2018.• Key role in the design of a sales organization during the merging of PHILIPS and INDAL sales teams.
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  • Philips Lighting
    International Manager, Product And Marketing Road Lighting Luminaires
    Philips Lighting Aug 2006 - Jan 2010
    Lyon Y Alrededores
    All West and East Europe responsibility(EMEA). Site in France-Lyon. Deep experience in Lighting luminaires and lighting controls for public outdoor lighting. Main areas of business: Technical High Intensity Discharge lamps and LED optics for functional outdoor business. Definition, development and introduction of Total Cost of Ownership(TCO) lighting solutions champions for big business like PFI and PPP in UK, France, Germany, Sweden, Denmark, Finland and Spain. Ex: Mini CPO-LED platform range. Other product and business: Electronic controls, die-cast and paint outdoor solutions. TCO lighting tools. EU lighting market research. SSL-LED technology roadmap. Cost effective lighting solutions for mid-low end emerging markets CEE and APR. Development team management. Product development project management. Technical High Intensity Discharge lamps and LED optics for functional outdoor business
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  • Philips Lighting
    Iberica Product Manager Road, Sports And Area Lighting Luminars
    Philips Lighting Nov 2003 - Aug 2006
    Madrid Y Alrededores
    “ Product/Market Manager” of “Road Lighting and Sports & Area luminaries”. Reporting to Iberica Marketing Manager of Luminaries (Santiago Erice and previously Olga Romanillos).Direct responsibility for the product and support and training for the sales team consisting of more than 90 salespeople, 20 Customer Assistants, 12 Technical Office Members and 3 Planners.
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  • Philips Lighting
    Iberica Product Manager Special Lighting
    Philips Lighting Sep 1997 - Nov 2003
    Madrid Y Alrededores
    “Sales & Marketing Manager” of “Ultraviolet & UHP Special Lamps” and “Key Account Manager” of “Special Lamps” in the Iberica CMSU. Reporting to European BU Sales Manager (Mr Leon Pikaar) and Iberica CMSU Manager (Mr Javier Merino)Head of Sales and Marketing" of "Ultraviolet Special Lamps" and "Key Account Manager" of "Special Lamps" in the Iberian organization (Sony, Fagor, Bosch, Electrolux, Mondragon Group, Sorisa, VMV). Reporting to the European Sales Manager of the Special Lamps Business Unit and the Iberian Sales Manager of the O.E.M. department. Direct responsibility over a team of 3 Salespeople, 2 Customer Assistants and 1 Planner.Sales Product Manager of accounts of distributors of special lamps and manufacturers of primary lighting equipment. This responsibility includes the commercial and logistical management of all products, communication and training of the sales network, the distribution network of special lamps, customers who manufacture original equipment, and the customer service office.Responsible for national marketing campaigns and responsible in Spain for international campaigns directed from the Netherlands. This responsibility includes the management, communication and dissemination systems of these campaigns as well as the search for new business opportunities.Responsible for product quality and resolution of quality incidents within the channel.
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Joaquin Larrosa Skills

Product Management Lighting Product Marketing New Business Development Management Business Strategy Market Research Sales Management Marketing Management Marketing Business Development Marketing Strategy Key Account Management Product Launch B2b Consulting Technology Integration Professional Services Project Management Sales Manager Product Development Negotiation

Joaquin Larrosa Education Details

Frequently Asked Questions about Joaquin Larrosa

What company does Joaquin Larrosa work for?

Joaquin Larrosa works for Iseo Iberia

What is Joaquin Larrosa's role at the current company?

Joaquin Larrosa's current role is DIRECTOR COMERCIAL VAR and USUARIOS FINALES IBERIA.

What is Joaquin Larrosa's email address?

Joaquin Larrosa's email address is jo****@****ips.com

What schools did Joaquin Larrosa attend?

Joaquin Larrosa attended Escuela De Ingeniería Y Arquitectura - Universidad De Zaragoza, Philips University, Sales Activator.

What are some of Joaquin Larrosa's interests?

Joaquin Larrosa has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Education, Science And Technology, Human Rights.

What skills is Joaquin Larrosa known for?

Joaquin Larrosa has skills like Product Management, Lighting, Product Marketing, New Business Development, Management, Business Strategy, Market Research, Sales Management, Marketing Management, Marketing, Business Development, Marketing Strategy.

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