Joaquin Murillo Email & Phone Number

Laval, Qc, Ca

Montreal, Quebec, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Digital Lead at dedicated agency “UNISON” responsible for overseeing search, social and programmatic display strategy, thought leadership and execution for TD Bank Group across all LOBs including Personal Lending, Credit Cards, Insurance, Every Day Banking, Wealth, Direct Investing, Savings, Brand and others.With a focus on best-in-class execution of digital first activations, I maintained day to day contact with senior client and agency stakeholders to ensure strategic & day-to-day digital marketing activity was effective & efficient. Working closely with the TD Digital Social and Content Marketing teams, I oversaw all digital media strategy and execution while ensuring best practices in measurement, attribution, optimization, insights generation and reporting.I developed, monitored, optimized and implemented value-added processes to increase productivity, minimize errors and maximize revenues across all TD Lines of Business. In addition, I acted as escalation point, developed & obtained client alignment on overarching performance strategies, technology implementation, best practices & quality assurance standards. I managed, monitored & improved all digital platform vendor relations with a focus on adding value for TD Bank Group. In the process, I managed and optimized millions of dollars in digital media budgets across programmatic display, search & social platforms. I also lowered campaign execution error ratios dramatically. In addition, I negotiated partnership agreements with vendors that provided client with added value resulting in free media dollars, creative, content, measurement and engineering enterprise support.

Montreal, Canada Area

Lead all social media strategy, planning, community management, paid social, analytics, integration, innovation and execution of social media campaigns on behalf of Media Experts IPG Inc's Canadian customers including Bell Canada, Moosehead Breweries, Royal Canadian Mint, Couche Tard, Paladin Labs, WestJet Airlines, Michael Hill and many others. Manage and oversee a team of 20 social media subject matter experts with a focus on improving operational processes, increasing productivity, adding value, providing great service and improving performance efficiently and effectively to meet our clients' needs.Built executional excellence processes aimed at improving business unit ROI, increasing productivity, best practice standards, quality controls, adding value, improving performance and providing great customer service. Managed team budgets salaries and promotions while handled all recruiting activities from screening to on-boarding. Built career plans for all SOCIETY Montreal and Toronto staff and helped grow the careers of 20+ individuals.

Montreal, Canada Area

Lead all search marketing strategy, planning, integration, innovation and execution of Pay per Click and Search Engine Optimization programs on behalf of well-known Canadian brands including TD Canada Trust, Interac, Bell Canada, WestJet Airlines, BMW Canada and many others. Built, grew and managed a team of 30 search marketing and optimization analysts by creating operational standards, monitoring and improving internal processes with a focus on performance, executional excellence and innovation.Built executional excellence processes aimed at improving the search team's ROI, increasing productivity, best practice standards, quality controls, adding value, improving performance and providing great customer service. Managed team budgets salaries and promotions while handled all recruiting activities from screening to on-boarding. Built career plans for all SEM and SEO staff in Montreal and Toronto staff and helped grow their careers.Media Experts is Canada's leading independent media planning and buying agency. We provide advertisers with a competitive advantage across all channels, offering agnostic diversification in billings due to our strength across all digital platforms

Lead all paid search (PPC), search engine optimization (SEO), conversion optimization & local search marketing initiatives including but not limited to planning and executing SEM programs through keyword, search planning, optimization, and ROI analysis for conversions, leads, acquisitions and sales for well-known brands in Canada including Bell Canada, WestJet Airlines, BMW Canada, MINI Canada and many other Canadian brands.Media Experts is Canada's leading independent media planning and buying agency. We provide advertisers with a competitive advantage across all channels, offering agnostic diversification in billings due to our strength across all digital platforms.

Oversee a team of 6 Search Marketing Analysts with daily management, optimization, reporting, and development of Search Engine Marketing campaigns including PPC and SEO for clients including BMW Canada, MINI Canada, WestJet Airlines, WestJet Vacations, The UPS Store Canada, Canada Newswire, The Movie Network and Family Channel.

Daily management, optimization, reporting, and development of Search Engine Marketing campaigns including PPC and SEO for clients including BMW Canada, MINI Canada, WestJet Airlines, WestJet Vacations, The UPS Store Canada, Canada Newswire, The Movie Network and Family Channel.

Implementation, management, analysis and interpretation of search engine optimization and search engine marketing campaigns for a variety of web sites.

Managed sales, marketing and promotion for Trans World Airlines, Aeroperu and Royal Air Maroc in Quebec & Ontario, Canada with a focus on increasing seat sale from the territory.

Ba, Latin American & Caribbean Studies

Professional Dec, Tourism And Travel Services Marketing Operations