Joaquin Murillo Email and Phone Number
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I am an experienced data-obsessed & performance-driven digital marketing leader with a proven track record in the fields of strategic display, social media marketing and advertising, search engine marketing (SEM), search engine optimization (SEO), web analytics, audience research, segmentation and data analysis, insights generation, content management and strategic media buying in a variety of industries including retail, entertainment, telecommunications, finance, insurance, pharmaceuticals, travel & tourism, automotive, and others.I am exceptionally adept in developing standard processes for digital media planning, buying, quality assurance, budget management, optimization, data analysis, insight generation and reporting aimed at increasing productivity, efficiency and effectiveness of campaigns.Since 2010, I have been focused on building, growing, and leading highly successful digital marketing teams with direct oversight over digital strategy, search engine marketing (PPC and SEO), programmatic display, social media paid and organic campaigns, content development and distribution, influencer marketing and data analysis with a focus on adding value, providing great service, and improving performance via operational process efficiencies, executional excellence, best practices, workflow standards, technology and innovation. In the process, I have successfully managed thousands of complex multi-faceted digital acquisition programs with multi-million dollar digital marketing budgets for many Canadian brands including Bell Canada, TD Bank Group, WestJet Airlines, BMW Canada, Corby Spirits, Interac Association, Export Development Canada, Royal Canadian Mint, The Home Depot, Shopify and many others.Throughout my career in digital marketing, I have excelled at people management building strong relationships with direct-reports, colleagues, management, clients and vendors. I have also been highly successful in negotiating partnership agreements with Google, Facebook, LinkedIn, Twitter & Pinterest that not only provided added value to all clients in terms of free media dollars but also dedicated measurement, creative, engineering, content and strategic support.Specialties: Search, Social & Programmatic Display, Team Management & Staff Development, Digital Strategy, Performance Media Management, Operational Leadership & Management, Audience Segmentation, Data Analysis and Insight Generation, Vendor Relations & Contract Negotiations, C-Level Client Relationship Management & Retention, New Business Pitches and Business Development.
Performance Media Agency Inc.
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Founder, Ceo & PresidentPerformance Media Agency Inc. Jul 2020 - PresentMontreal, Quebec, Canada
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General Manager2Two5 Digital Marketing & Advertising - A Division Of Venus Concept Feb 2020 - Sep 2020Toronto, Ontario, Canada
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Svp Digital PerformanceStarcom Jun 2019 - Dec 2019Toronto, Canada AreaDigital Lead at dedicated agency “UNISON” responsible for overseeing search, social and programmatic display strategy, thought leadership and execution for TD Bank Group across all LOBs including Personal Lending, Credit Cards, Insurance, Every Day Banking, Wealth, Direct Investing, Savings, Brand and others.With a focus on best-in-class execution of digital first activations, I maintained day to day contact with senior client and agency stakeholders to ensure strategic & day-to-day digital marketing activity was effective & efficient. Working closely with the TD Digital Social and Content Marketing teams, I oversaw all digital media strategy and execution while ensuring best practices in measurement, attribution, optimization, insights generation and reporting.I developed, monitored, optimized and implemented value-added processes to increase productivity, minimize errors and maximize revenues across all TD Lines of Business. In addition, I acted as escalation point, developed & obtained client alignment on overarching performance strategies, technology implementation, best practices & quality assurance standards. I managed, monitored & improved all digital platform vendor relations with a focus on adding value for TD Bank Group. In the process, I managed and optimized millions of dollars in digital media budgets across programmatic display, search & social platforms. I also lowered campaign execution error ratios dramatically. In addition, I negotiated partnership agreements with vendors that provided client with added value resulting in free media dollars, creative, content, measurement and engineering enterprise support. -
Managing Director, Social MediaMediabrands Society Jan 2017 - Mar 2019Montreal, Canada AreaLead all social media strategy, planning, community management, paid social, analytics, integration, innovation and execution of social media campaigns on behalf of Media Experts IPG Inc's Canadian customers including Bell Canada, Moosehead Breweries, Royal Canadian Mint, Couche Tard, Paladin Labs, WestJet Airlines, Michael Hill and many others. Manage and oversee a team of 20 social media subject matter experts with a focus on improving operational processes, increasing productivity, adding value, providing great service and improving performance efficiently and effectively to meet our clients' needs.Built executional excellence processes aimed at improving business unit ROI, increasing productivity, best practice standards, quality controls, adding value, improving performance and providing great customer service. Managed team budgets salaries and promotions while handled all recruiting activities from screening to on-boarding. Built career plans for all SOCIETY Montreal and Toronto staff and helped grow the careers of 20+ individuals. -
Managing Director, Search Marketing SystemsMedia Experts Ipg Inc. Dec 2013 - Dec 2016Montreal, Canada AreaLead all search marketing strategy, planning, integration, innovation and execution of Pay per Click and Search Engine Optimization programs on behalf of well-known Canadian brands including TD Canada Trust, Interac, Bell Canada, WestJet Airlines, BMW Canada and many others. Built, grew and managed a team of 30 search marketing and optimization analysts by creating operational standards, monitoring and improving internal processes with a focus on performance, executional excellence and innovation.Built executional excellence processes aimed at improving the search team's ROI, increasing productivity, best practice standards, quality controls, adding value, improving performance and providing great customer service. Managed team budgets salaries and promotions while handled all recruiting activities from screening to on-boarding. Built career plans for all SEM and SEO staff in Montreal and Toronto staff and helped grow their careers.Media Experts is Canada's leading independent media planning and buying agency. We provide advertisers with a competitive advantage across all channels, offering agnostic diversification in billings due to our strength across all digital platforms -
Director, Search MarketingMedia Experts Jan 2011 - Dec 2013Lead all paid search (PPC), search engine optimization (SEO), conversion optimization & local search marketing initiatives including but not limited to planning and executing SEM programs through keyword, search planning, optimization, and ROI analysis for conversions, leads, acquisitions and sales for well-known brands in Canada including Bell Canada, WestJet Airlines, BMW Canada, MINI Canada and many other Canadian brands.Media Experts is Canada's leading independent media planning and buying agency. We provide advertisers with a competitive advantage across all channels, offering agnostic diversification in billings due to our strength across all digital platforms.
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Supervisor, Search MarketingMedia Experts Feb 2010 - Jan 2011Oversee a team of 6 Search Marketing Analysts with daily management, optimization, reporting, and development of Search Engine Marketing campaigns including PPC and SEO for clients including BMW Canada, MINI Canada, WestJet Airlines, WestJet Vacations, The UPS Store Canada, Canada Newswire, The Movie Network and Family Channel.
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Senior Search Marketing AnalystMedia Experts Jun 2008 - Feb 2010Daily management, optimization, reporting, and development of Search Engine Marketing campaigns including PPC and SEO for clients including BMW Canada, MINI Canada, WestJet Airlines, WestJet Vacations, The UPS Store Canada, Canada Newswire, The Movie Network and Family Channel.
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Internet Marketing SpecialistJm Inc. Jan 2001 - Jun 2008Implementation, management, analysis and interpretation of search engine optimization and search engine marketing campaigns for a variety of web sites.
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Divisional Sales ManagerMedian Aviation Resources Corporation Jun 1996 - Jan 2001Managed sales, marketing and promotion for Trans World Airlines, Aeroperu and Royal Air Maroc in Quebec & Ontario, Canada with a focus on increasing seat sale from the territory.
Joaquin Murillo Skills
Joaquin Murillo Education Details
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Latin American & Caribbean Studies -
Lasalle CollegeTourism And Travel Services Marketing Operations
Frequently Asked Questions about Joaquin Murillo
What company does Joaquin Murillo work for?
Joaquin Murillo works for Performance Media Agency Inc.
What is Joaquin Murillo's role at the current company?
Joaquin Murillo's current role is Helping Service Area Businesses & Professionals Grow with Digital Marketing.
What is Joaquin Murillo's email address?
Joaquin Murillo's email address is jo****@****rts.com
What is Joaquin Murillo's direct phone number?
Joaquin Murillo's direct phone number is +160464*****
What schools did Joaquin Murillo attend?
Joaquin Murillo attended Mcgill University, Lasalle College.
What are some of Joaquin Murillo's interests?
Joaquin Murillo has interest in Social Services, Management, Marketing, Cars, Analytics, Baseball, Softball.
What skills is Joaquin Murillo known for?
Joaquin Murillo has skills like Sem, Social Media Marketing, Seo, Digital Marketing, Online Advertising, Google Adwords, Lead Generation, Digital Strategy, Google Analytics, Social Media, Team Management, Search Engine Marketing.
Not the Joaquin Murillo you were looking for?
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Jose Joaquin Murillo Sierra, MBA, BS EE
Dallas-Fort Worth Metroplex1ericsson.com -
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Joaquin Murillo Perez
Stuttgart Region
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