Joaquin Roiz De La Parra Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

- Led the expansion to +40 new markets in America, EMEA and APAC onboarding more than 1,000 CEOs/Founders in various industries such as tech, retail or travel- Crafted and implemented a comprehensive market research strategy to identifyemerging trends and opportunities for growth in new regions- Built from scratch a phase model that the Organization currently uses to expand itsbrand to new markets

Madrid Area, Spain

- Founded and started operations in 11 new countries in EMEA - Designed and executed an acquisition strategy and a sales model focused on maximizing customer lifetime value allowing us to enter more than 10 markets per FY

Madrid Area, Spain

- Responsible for overseeing all clients relationships and delivery of all ad products totaling over more than 200 millions clicks per day - Serve as a key member of the executive team that sets and reviews goals, strategy and P&L.∙ Lead and ensure high standards of efficiency, teamwork and high performance of a global affiliate managers team of 14 people.- Hire, onboard, coach and mentor new employees and develop training programs for the publishing team- Work with engineers and business operations to set priorities for system improvements, product enhancements, and new products- Developed a structure for the team to be able to handle the massive growth in terms of revenue and human resources- Serve as key representative of company at trade shows, conferences and client meetings. Negotiate, close and oversee clients achieving 7 figure sales/month

Zürich Area, Switzerland

- Recruitment and training of the new Business Development/Account Management team- Responsible of managing 4 people in charge of Business Development/Account Management of the 4 verticals at KAYAK: Flights, Hotels, Cars and Packages.- Performance monitoring and execution of the responsibilities mentioned in the Business Development Manager role

Zurich

- Account ownership and relationships building with Hotel Chains,OTAs and technology platforms based in Europe and APAC countries, participating in KAYAK’s search results and act as a representative of the brand to those partners- Negotiating agreements with new partners and periodically re-negotiating existing contracts- Developing strong relationships with the KAYAK commercial, product and engineering teams- Working alongside the EU and APAC Sales teams to seek out additional revenue opportunities- Identifying opportunities to maximize existing relationships in terms of revenue generation and the best user experience- Supporting existing cooperations to generate the highest quality traffic for the partners whilebalancing the needs of the KAYAK users and the goals of the company- Analysing and monitoring the performance on the KAYAK site using Cognos, Tableau, Salesforce and JIRA.

Zurich, Switzerland

- Forecast the behaviour of different ad products in all the verticals, giving estimates of CTR, RPM,Conversion Searches, Impressions...- Calculate availability using various tools/systems (Cognos, DFP, SalesForce) for our various ad products.- Work closely with the Sales Executives to manage agency/direct client relationships and assist in all aspects of the sales process. Providing data analysis as needed, such as analyze top markets, seasonality, inventory trends.• Prepare Media Kits for the different markets in EU that include overview of working with KAYAK and putting together volume estimates for traffic and conversions. - Various special projects under global and european Sales Directors.- Manage the customer management system process including but not limited to: updating, coordinating and maintaining contracts of advertising clients via SalesForce.-

Madrid, Spain

- Budgetary control of the Marketing Development Funds.- Account manager Jr. for online accounts- Management of the purchase orders and control of the invoices for the sales team- Participation in different marketing projects with customers, such as the launch of office in POSA and ESD format, working closely with the AMs and the PMs- Delivery of daily reports such as open orders, stock or new launches

Madrid, Spain

- Check and analyze brand health reports and communication / advertising assessment.- Management of required stimuli for commercial / advertising testing, working closely with Communication and Marketing departments.- Maintenance of insights studies database and management of Sales and Distribution databases (Nielsen, CCV)

Mba + Entrepreneurship Specialization, Business Expert - Business Management - Entrepreneurship

Bachelor In Business Administration (B.B.A.)

Activities and Societies: Macroeconomía, Microeconomía, Econometría. Estadística, Contabilidad Financiera y Analítica.

Bachelor In Marketing

Negotiation Skills

Pipe Coordinator, International Business/Trade/Commerce

International Baccalaureate

Activities and Societies: ∙ Graduate International Baccalaureate ∙ Got a scholarship for one year in Dublin